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Making Products That Last a Lifetime | GoRuck, CEO Jason McCarthy
In 2008, while Jason was in Special Forces and Emily his wife was in the CIA, they started GORUCK out of her house in war-torn West Africa.
The goal was pretty simple: build a rucksack with life or death quality standards that would thrive in Baghdad and NYC, not to mention Côte d’Ivoire — and show people of all walks of life how to operate smartly and safely in some of the harshest environments in the world (using said rucksack).
How to travel, how to train, how to get the most out of a life where adventure calls and tomorrow is never promised.
They didn’t have a business plan and weren’t…
The skinny
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