Grandma Became the Star—Then Life Hit Back. How Yoav Oren Built Zoog Anyway
Before Zoog was an app, it was a bet: kids light up when Grandma’s the hero. Yoav Oren had the track record to try—opened China for Similarweb, closed landmark enterprise deals, produced Netflix’s Krav Maga episode, then got tiny Zoog onto Snap’s Camera Kit next to Disney. DreamWorks and Paramount followed. $1M+ ARR. 20,000+ five-star reviews. Two-minute, AR-powered stories that put family in the frame.
Then came the hits: a 17-hour deal that died at midnight. Investors ghosting after Oct 7. And on Oct 8, his wife’s cancer diagnosis. With sirens in the stairwell and two months of runway, Yoav…
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