Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How One Brand Mapped the TikTok Shop Discovery Phase
In this episode, Lucas and Luna dive into a blind spot many customer journey maps still miss: the TikTok Shop discovery phase. They explore how a direct-to-consumer skincare brand, Dewy Glow, realized that 40% of its first-time buyers came from TikTok Shop but none of its existing journey maps accounted for that entry point. The hosts break down how the brand mapped the TikTok touchpoint, from impulse discovery to checkout, and how that changed their attribution model, content strategy, and post-purchase follow-up. Lucas shares specific data points: Dewy Glow saw a 28% increase in repeat…
The skinny
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