248. Michael Brandt, Co-Founder & CEO of Ketone-IQ
Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ.
Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.
In this episode, we talk about scaling the brand's next-gen energy drink.
We also cover:
• The meaning of metabolic efficiency
• Balancing elite performance with mass-market appeal
• Michael's focus on single-product and ingredient mastery
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The skinny
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