Kura One by Katsunari Sawada (Part 2)
In our last podcast episode of Sake On Air, we had two of our regular hosts Chris Hughes and John Gauntner talk with Katsunari Sawada, the man behind the pocket-sized sake can, KURA One. If you have not had a chance to listen to it yet, we recommend you do so (here) before listening to the 2nd part, as we are looking further into the question of whether this could be indeed the future of packaging for the sake industry and beyond.
We will also be diving deeper into how to market sake overseas and KURA One’s strength in doing so. This comes as no surprise as Sawada-san has an incredible PR and…
The skinny
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