Price to Win: A CEO's Playbook for Private‑Pay Pricing and Packages
This 25‑minute Executive Roundtable (monologue format) gives agency founders an operational pricing system — not theory — proven across Scott McKenzie’s work with HCAB and 531+ licensed launches. Daniel opens with a measured diagnostic: the typical new agency leaves 18–30% margin on the table because of poor pricing and schedule design. Claire explains compliance and documentation pitfalls that can turn a clean price into a licensing red flag, and Sophia translates price decisions into founder psychology and client conversations that preserve dignity while closing sales. You’ll get a…
The skinny
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