Latest / Omni Talk Retail / Walmart Wants To Turn Its 4,600 Stores Into Amazon-beating Fulfillment Hubs | Fast Five Shorts

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Walmart Wants To Turn Its 4,600 Stores Into Amazon-beating Fulfillment Hubs | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  is
• 0:00
  reportedly
• 0:01
  piloting
• 0:01
  a
• 0:01
  program
• 0:02
  that
• 0:02
  would
• 0:02
  use
• 0:03
  its
• 0:03
  own
• 0:03
  retail
• 0:04
  stores
• 0:04
  as
• 0:04
  fulfillment
• 0:05
  hubs
• 0:05
  for
• 0:05
  third
• 0:05
  party
• 0:06
  Marketplace
• 0:06
  orders,
• 0:07
  a
• 0:07
  move
• 0:07
  that
• 0:07
  could
• 0:08
  cut
• 0:08
  delivery
• 0:08
  times
• 0:09
  from
• 0:09
  the
• 0:09
  current
• 0:09
  one
• 0:09
  to
• 0:10
  two
• 0:10
  days
• 0:10
  down
• 0:11
  to
• 0:11
  as
• 0:11
  little
• 0:11
  as
• 0:12
  three
• 0:12
  hours,
• 0:13
  according
• 0:13
  to
• 0:14
  coverage
• 0:14
  from
• 0:14
  the
• 0:14
  Financial
• 0:14
  Times.
• 0:15
  And
• 0:15
  Seeking
• 0:15
  Alpha,
• 0:16
  Walmart
• 0:16
  is
• 0:17
  running
• 0:17
  the
• 0:17
  pilot
• 0:17
  at
• 0:17
  several
• 0:18
  stores
• 0:18
  in
• 0:18
  Dallas.
• 0:19
  No
• 0:19
  surprise,
• 0:19
  a
• 0:20
  market
• 0:20
  the
• 0:20
  company
• 0:20
  has
• 0:21
  historically
• 0:21
  used
• 0:21
  as
• 0:22
  a
• 0:22
  test
• 0:22
  bed
• 0:22
  for
• 0:22
  new
• 0:23
  technology.
• 0:24
  And
• 0:24
  Manish
• 0:24
  Juneeja,
• 0:25
  a
• 0:25
  former
• 0:25
  Omnitok
• 0:26
  guest
• 0:26
  and
• 0:26
  SVP
• 0:27
  of
• 0:27
  Walmart's
• 0:27
  US
• 0:28
  Marketplace
• 0:28
  and
• 0:28
  Walmart
• 0:29
  Fulfillment
• 0:29
  Services,
• 0:30
  confirmed
• 0:30
  the
• 0:31
  test
• 0:31
  to
• 0:31
  the
• 0:31
  Financial
• 0:32
  Times.
• 0:32
  Walmart
• 0:33
  is
• 0:33
  also
• 0:33
  reportedly
• 0:34
  using
• 0:34
  AI
• 0:34
  to
• 0:34
  help
• 0:35
  determine
• 0:35
  which
• 0:35
  store
• 0:36
  should
• 0:36
  carry
• 0:36
  which
• 0:36
  marketplace
• 0:37
  items
• 0:38
  for
• 0:38
  optimal
• 0:39
  fulfillment.
• 0:39
  The
• 0:40
  effort
• 0:40
  is
• 0:40
  also
• 0:41
  being
• 0:41
  framed
• 0:41
  as
• 0:41
  a
• 0:42
  direct
• 0:42
  challenge
• 0:42
  to
• 0:42
  Amazon,
• 0:43
  which
• 0:43
  offers
• 0:43
  third
• 0:44
  party
• 0:44
  sellers
• 0:44
  same
• 0:45
  day
• 0:45
  delivery
• 0:46
  through
• 0:46
  its
• 0:46
  own
• 0:47
  fulfillment
• 0:47
  services.
• 0:48
  Shelley
• 0:49
  Walmart
• 0:49
  has
• 0:50
  4,600
• 0:50
  stores
• 0:51
  within
• 0:51
  10%
• 0:52
  of
• 0:52
  90%
• 0:52
  of
• 0:53
  the
• 0:53
  U.S.
• 0:53
  population.
• 0:54
  If
• 0:54
  it
• 0:54
  can
• 0:54
  turn
• 0:55
  those
• 0:55
  stores
• 0:55
  into
• 0:55
  same
• 0:56
  day
• 0:56
  fulfillment
• 0:57
  centers
• 0:57
  for
• 0:57
  marketplace
• 0:58
  sellers,
• 0:59
  how
• 0:59
  big
• 0:59
  a
• 0:59
  deal
• 1:00
  is
• 1:00
  it
• 1:00
  and
• 1:01
  what
• 1:01
  does
• 1:01
  it
• 1:01
  actually
• 1:02
  mean
• 1:02
  for
• 1:02
  Amazon?
• 1:03
  Well,
• 1:03
  here's
• 1:03
  where
• 1:03
  we
• 1:04
  might
• 1:04
  disagree.
• 1:04
  I
• 1:05
  have
• 1:05
  a
• 1:05
  lot
• 1:05
  of
• 1:05
  questions.
• 1:05
  Yeah,
• 1:06
  I
• 1:06
  have
• 1:06
  a
• 1:06
  lot
• 1:06
  of
• 1:06
  questions
• 1:07
  about
• 1:07
  this
• 1:07
  one
• 1:07
  because
• 1:07
  there
• 1:08
  are
• 1:08
  a
• 1:08
  lot
• 1:08
  of
• 1:08
  practical
• 1:09
  limitations.
• 1:11
  So
• 1:11
  we're,
• 1:12
  let's
• 1:12
  talk
• 1:12
  about
• 1:12
  Amazon
• 1:13
  first.
• 1:13
  So
• 1:14
  Amazon
• 1:14
  has
• 1:15
  huge
• 1:15
  large
• 1:16
  distribution
• 1:17
  centers
• 1:18
  in
• 1:19
  a
• 1:19
  lot
• 1:19
  of
• 1:19
  metros
• 1:20
  across
• 1:20
  the
• 1:20
  United
• 1:20
  States.
• 1:21
  In
• 1:21
  Phoenix,
• 1:22
  for
• 1:22
  example,
• 1:22
  where
• 1:22
  I
• 1:23
  spend
• 1:23
  a
• 1:23
  lot
• 1:23
  of
• 1:23
  time,
• 1:24
  I
• 1:24
  can
• 1:24
  get
• 1:24
  the
• 1:24
  majority
• 1:25
  of
• 1:25
  the
• 1:25
  items
• 1:26
  I
• 1:26
  order
• 1:26
  from
• 1:26
  Amazon,
• 1:27
  whether
• 1:27
  they're
• 1:27
  marketplace
• 1:28
  or
• 1:28
  first
• 1:28
  party,
• 1:28
  within
• 1:29
  a
• 1:29
  number
• 1:29
  of
• 1:29
  hours.
• 1:30
  Yep.
• 1:30
  And
• 1:31
  so
• 1:31
  if
• 1:31
  Walmart
• 1:31
  does
• 1:32
  this
• 1:32
  in
• 1:32
  my
• 1:33
  geography,
• 1:34
  it
• 1:34
  probably
• 1:35
  isn't
• 1:35
  going
• 1:35
  to
• 1:35
  be
• 1:36
  the
• 1:36
  thing
• 1:36
  that
• 1:36
  causes
• 1:36
  me
• 1:37
  to
• 1:37
  switch.
• 1:38
  And
• 1:39
  because
• 1:39
  of
• 1:39
  the
• 1:39
  limitations
• 1:40
  of
• 1:40
  space
• 1:41
  in
• 1:41
  their
• 1:41
  Walmart
• 1:41
  stores,
• 1:42
  they're
• 1:42
  probably
• 1:43
  still
• 1:43
  not
• 1:43
  going
• 1:44
  to
• 1:44
  have
• 1:44
  the
• 1:44
  breadth
• 1:44
  of
• 1:44
  items
• 1:45
  that
• 1:45
  Amazon
• 1:45
  has.
• 1:46
  And
• 1:47
  so
• 1:47
  there's
• 1:47
  a
• 1:47
  lot
• 1:48
  of
• 1:48
  practical
• 1:48
  limitations
• 1:49
  here.
• 1:49
  However,
• 1:50
  when
• 1:50
  you
• 1:50
  look
• 1:50
  across
• 1:51
  the
• 1:51
  US
• 1:51
  broadly,
• 1:52
  it
• 1:52
  could
• 1:52
  make
• 1:53
  sense
• 1:53
  to
• 1:53
  folks
• 1:53
  that
• 1:54
  are
• 1:54
  not
• 1:54
  in
• 1:55
  a
• 1:55
  close
• 1:55
  proximity
• 1:56
  to
• 1:56
  a
• 1:56
  large
• 1:57
  Amazon
• 1:57
  warehouse,
• 1:58
  where
• 1:58
  then
• 1:58
  Walmart
• 1:59
  potentially
• 1:59
  could
• 2:00
  beat
• 2:00
  the
• 2:00
  delivery
• 2:01
  times
• 2:01
  of
• 2:01
  Amazon.
• 2:02
  The
• 2:02
  question
• 2:02
  you
• 2:03
  have
• 2:03
  there
• 2:03
  is
• 2:03
  when
• 2:03
  Amazon's
• 2:04
  the
• 2:04
  number
• 2:04
  one
• 2:05
  most
• 2:05
  trusted
• 2:05
  retailer
• 2:06
  to
• 2:06
  get
• 2:06
  things
• 2:06
  to
• 2:06
  you
• 2:06
  on
• 2:07
  time,
• 2:07
  is
• 2:08
  that
• 2:08
  enough
• 2:08
  to
• 2:08
  cause
• 2:09
  somebody
• 2:09
  to
• 2:09
  switch?
• 2:10
  That's
• 2:10
  the
• 2:10
  question.
• 2:11
  If
• 2:11
  it's
• 2:12
  a
• 2:12
  couple
• 2:12
  hours
• 2:12
  sooner.
• 2:13
  And
• 2:13
  then
• 2:13
  there's
• 2:14
  the
• 2:14
  practical
• 2:14
  question
• 2:15
  of
• 2:15
  how
• 2:15
  many
• 2:15
  of
• 2:16
  these
• 2:16
  marketplace
• 2:16
  items
• 2:18
  can
• 2:18
  you
• 2:19
  actually
• 2:20
  warehouse
• 2:21
  within
• 2:21
  a
• 2:21
  store?
• 2:22
  And
• 2:22
  what
• 2:22
  does
• 2:22
  this
• 2:22
  inventory
• 2:23
  orchestration
• 2:24
  look
• 2:24
  like
• 2:24
  in
• 2:25
  a
• 2:25
  store?
• 2:25
  Where
• 2:26
  did
• 2:26
  you
• 2:26
  know
• 2:26
  I've
• 2:27
  been
• 2:27
  in
• 2:27
  many
• 2:27
  Walmart
• 2:28
  backrooms
• 2:28
  in
• 2:28
  my
• 2:28
  day.
• 2:29
  Yeah,
• 2:29
  where
• 2:30
  does
• 2:30
  you
• 2:30
  know
• 2:31
  the
• 2:31
  Walmart
• 2:31
  Item
• 2:32
  live,
• 2:32
  how
• 2:32
  is
• 2:33
  it
• 2:33
  allocated?
• 2:34
  Like,
• 2:34
  how
• 2:35
  fast
• 2:35
  does
• 2:35
  it
• 2:35
  turn?
• 2:35
  How
• 2:36
  does
• 2:36
  that
• 2:36
  compare
• 2:36
  to
• 2:37
  all
• 2:37
  your
• 2:37
  other
• 2:37
  items
• 2:38
  that
• 2:38
  you
• 2:38
  have
• 2:38
  in
• 2:38
  a
• 2:38
  Walmart
• 2:38
  store?
• 2:39
  So
• 2:39
  while
• 2:39
  I
• 2:40
  think
• 2:40
  this
• 2:40
  test
• 2:40
  is
• 2:40
  interesting
• 2:41
  to
• 2:41
  watch,
• 2:42
  do
• 2:42
  I
• 2:43
  think
• 2:43
  it
• 2:43
  goes
• 2:43
  head
• 2:43
  to
• 2:43
  head
• 2:44
  with
• 2:44
  Amazon
• 2:44
  still?
• 2:45
  No.
• 2:46
  Do
• 2:47
  I
• 2:47
  think
• 2:47
  it
• 2:47
  has
• 2:47
  huge
• 2:48
  implications
• 2:48
  for
• 2:48
  Amazon
• 2:49
  as
• 2:49
  a
• 2:50
  company,
• 2:50
  broadly
• 2:51
  as
• 2:51
  a
• 2:51
  tech
• 2:51
  company?
• 2:52
  No.
• 2:54
  So
• 2:54
  I'm
• 2:54
  going
• 2:54
  to,
• 2:55
  I
• 2:55
  think
• 2:55
  it's
• 2:56
  a
• 2:56
  wait
• 2:56
  and
• 2:56
  see.
• 2:56
  I
• 2:57
  think
• 2:57
  it's
• 2:57
  worth
• 2:57
  testing
• 2:58
  and
• 2:58
  worth
• 2:58
  seeing
• 2:59
  how
• 2:59
  consumers
• 2:59
  respond
• 3:00
  to
• 3:00
  this
• 3:00
  and
• 3:00
  whether
• 3:01
  you
• 3:01
  can
• 3:01
  get
• 3:01
  the
• 3:01
  right
• 3:02
  items
• 3:02
  and
• 3:02
  be
• 3:03
  predictive
• 3:03
  about
• 3:03
  that.
• 3:04
  But
• 3:05
  what's
• 3:05
  interesting
• 3:05
  to
• 3:06
  me
• 3:06
  is
• 3:06
  it
• 3:06
  still
• 3:06
  doesn't
• 3:07
  solve
• 3:07
  the
• 3:07
  larger
• 3:07
  delivery
• 3:08
  problem
• 3:08
  for
• 3:09
  Walmart.
• 3:09
  Getting
• 3:09
  closer
• 3:10
  to
• 3:10
  that
• 3:10
  10%
• 3:10
  in
• 3:11
  big
• 3:11
  cities
• 3:11
  they're
• 3:11
  still
• 3:12
  not
• 3:12
  servicing.
• 3:13
  So.
• 3:13
  So
• 3:14
  it's
• 3:14
  interesting,
• 3:14
  the
• 3:14
  focus
• 3:15
  on
• 3:15
  this
• 3:15
  versus
• 3:16
  like
• 3:16
  there's
• 3:16
  this
• 3:16
  big
• 3:16
  population
• 3:17
  of
• 3:17
  people
• 3:17
  that
• 3:18
  still
• 3:18
  isn't
• 3:18
  being
• 3:18
  served
• 3:19
  by
• 3:19
  a
• 3:19
  Walmart.
• 3:19
  So
• 3:20
  that's
• 3:20
  my
• 3:20
  perspective.
• 3:21
  That's
• 3:21
  a
• 3:21
  really
• 3:21
  interesting
• 3:22
  point
• 3:22
  too
• 3:22
  because,
• 3:22
  yeah,
• 3:23
  to
• 3:23
  your
• 3:23
  point,
• 3:23
  like
• 3:23
  Amazon's
• 3:24
  definitely
• 3:24
  going
• 3:24
  after
• 3:25
  those,
• 3:25
  which
• 3:25
  is,
• 3:25
  hence
• 3:26
  the
• 3:26
  Phoenix,
• 3:26
  you
• 3:26
  know,
• 3:26
  metro
• 3:27
  area
• 3:27
  that
• 3:27
  you're
• 3:27
  talking
• 3:27
  about
• 3:28
  too.
• 3:28
  You
• 3:28
  know,
• 3:28
  even
• 3:28
  though
• 3:29
  Walmart
• 3:29
  can
• 3:29
  reach
• 3:29
  that.
• 3:30
  But
• 3:30
  you
• 3:30
  know,
• 3:30
  as
• 3:30
  you
• 3:30
  get
• 3:30
  into
• 3:31
  even
• 3:31
  more
• 3:32
  dense
• 3:32
  geographies
• 3:33
  too,
• 3:33
  like
• 3:34
  a.
• 3:34
  San
• 3:34
  Francisco
• 3:35
  or
• 3:35
  like
• 3:35
  a
• 3:35
  New
• 3:36
  York
• 3:36
  or
• 3:36
  these,
• 3:36
  where
• 3:36
  the
• 3:37
  10%
• 3:37
  is
• 3:37
  that
• 3:38
  like,
• 3:38
  you
• 3:38
  know,
• 3:38
  that
• 3:39
  isn't
• 3:39
  by
• 3:39
  a
• 3:39
  Walmart.
• 3:40
  Yeah,
• 3:40
  right.
• 3:40
  And
• 3:40
  you're
• 3:41
  right
• 3:41
  too
• 3:41
  because
• 3:42
  you
• 3:42
  know,
• 3:43
  the
• 3:43
  way
• 3:43
  Amazon's
• 3:43
  going
• 3:43
  to
• 3:43
  approach
• 3:44
  this
• 3:44
  is
• 3:44
  going
• 3:44
  to
• 3:44
  be
• 3:44
  more
• 3:44
  breadth
• 3:45
  in
• 3:45
  terms
• 3:45
  of
• 3:45
  the
• 3:45
  inventory
• 3:46
  that
• 3:46
  they're
• 3:46
  probably
• 3:46
  housing
• 3:47
  in
• 3:47
  those
• 3:47
  locations
• 3:48
  at
• 3:48
  least,
• 3:48
  you
• 3:49
  know,
• 3:49
  from
• 3:49
  what
• 3:49
  we
• 3:49
  know
• 3:49
  from
• 3:50
  this
• 3:50
  announcement,
• 3:50
  you
• 3:51
  know,
• 3:51
  you
• 3:51
  know,
• 3:51
  you
• 3:52
  know,
• 3:52
  in
• 3:52
  terms
• 3:52
  of
• 3:52
  what
• 3:52
  Walmart
• 3:53
  can
• 3:53
  house
• 3:53
  inside,
• 3:54
  you
• 3:54
  know,
• 3:54
  the
• 3:55
  back
• 3:55
  rooms
• 3:55
  of
• 3:55
  their
• 3:55
  stores.
• 3:57
  That's
• 3:57
  interesting.
• 3:58
  I'm
• 3:58
  not
• 3:58
  surprised
• 3:58
  to
• 3:59
  hear
• 3:59
  you
• 3:59
  kind
• 3:59
  of
• 3:59
  muted
• 4:00
  on
• 4:00
  this
• 4:00
  one.
• 4:02
  But
• 4:02
  I
• 4:02
  think,
• 4:02
  I
• 4:03
  still
• 4:03
  think,
• 4:04
  I
• 4:04
  think
• 4:05
  I
• 4:05
  really
• 4:05
  like
• 4:05
  this
• 4:06
  move,
• 4:06
  Shelly.
• 4:06
  I
• 4:06
  think
• 4:07
  I
• 4:07
  do.
• 4:07
  And
• 4:07
  so
• 4:07
  I
• 4:07
  want
• 4:07
  you
• 4:07
  to
• 4:08
  talk
• 4:08
  me
• 4:08
  through
• 4:08
  it
• 4:08
  and
• 4:08
  tell
• 4:08
  me
• 4:09
  what
• 4:09
  I
• 4:09
  got
• 4:09
  right
• 4:09
  and
• 4:09
  what
• 4:09
  I
• 4:10
  get
• 4:10
  wrong
• 4:10
  here
• 4:10
  from
• 4:10
  your
• 4:10
  opinion.
• 4:11
  But
• 4:12
  you
• 4:13
  know,
• 4:13
  I
• 4:13
  think
• 4:13
  when
• 4:13
  you
• 4:13
  think
• 4:13
  about.
• 4:14
  So
• 4:14
  from
• 4:14
  the
• 4:14
  inventory
• 4:15
  question,
• 4:15
  right,
• 4:15
  Walmart's,
• 4:16
  Walmart's
• 4:17
  gonna
• 4:17
  take
• 4:17
  the
• 4:18
  items
• 4:18
  it
• 4:18
  knows
• 4:18
  it
• 4:18
  can
• 4:18
  bank
• 4:19
  on
• 4:19
  from
• 4:19
  its
• 4:19
  marketplace.
• 4:20
  That's
• 4:20
  what
• 4:20
  it's
• 4:20
  gonna
• 4:20
  put
• 4:20
  in
• 4:21
  here,
• 4:21
  right?
• 4:21
  And
• 4:22
  Walmart's
• 4:22
  thinking,
• 4:22
  I
• 4:23
  think
• 4:23
  they're
• 4:23
  thinking
• 4:23
  about
• 4:23
  this
• 4:23
  like
• 4:24
  as
• 4:24
  a
• 4:24
  Walmart.
• 4:24
  Plus
• 4:24
  play
• 4:25
  too.
• 4:25
  Like
• 4:25
  the
• 4:25
  app
• 4:26
  play.
• 4:26
  Like,
• 4:26
  how
• 4:26
  do
• 4:26
  I
• 4:26
  get
• 4:27
  more
• 4:27
  people
• 4:27
  in
• 4:27
  my
• 4:27
  ecosystem?
• 4:29
  How
• 4:29
  do
• 4:29
  I
• 4:29
  get
• 4:29
  people
• 4:29
  shopping
• 4:30
  for
• 4:30
  groceries
• 4:30
  and
• 4:31
  shopping
• 4:31
  for
• 4:31
  everything
• 4:32
  they
• 4:32
  need
• 4:32
  from
• 4:33
  me
• 4:33
  So
• 4:33
  I
• 4:33
  think
• 4:33
  that's
• 4:34
  a
• 4:34
  key,
• 4:34
  you
• 4:34
  know,
• 4:35
  a
• 4:35
  key
• 4:35
  piece
• 4:35
  of
• 4:35
  it
• 4:36
  here.
• 4:36
  And
• 4:37
  they're
• 4:37
  going
• 4:37
  to
• 4:37
  offer.
• 4:37
  The
• 4:38
  other
• 4:38
  cool
• 4:38
  thing
• 4:38
  about
• 4:38
  it
• 4:39
  is
• 4:39
  too,
• 4:39
  they
• 4:39
  can
• 4:39
  offer
• 4:40
  the
• 4:40
  warehousing
• 4:40
  for
• 4:41
  those
• 4:41
  bankable
• 4:41
  items
• 4:42
  via
• 4:43
  Walmart
• 4:43
  fulfillment
• 4:44
  services
• 4:44
  to
• 4:44
  their
• 4:45
  suppliers,
• 4:45
  which
• 4:46
  is
• 4:46
  something
• 4:47
  that
• 4:47
  Amazon
• 4:48
  cannot
• 4:49
  offer.
• 4:49
  Like
• 4:49
  that
• 4:50
  just
• 4:50
  does
• 4:50
  not
• 4:50
  come
• 4:51
  as
• 4:51
  part
• 4:51
  of
• 4:51
  their
• 4:51
  fulfillment
• 4:52
  services
• 4:52
  where,
• 4:52
  hey,
• 4:53
  yeah,
• 4:53
  you
• 4:53
  can
• 4:53
  be
• 4:53
  close
• 4:54
  to
• 4:54
  90%
• 4:54
  of
• 4:55
  the
• 4:55
  country
• 4:56
  with
• 4:56
  your
• 4:56
  items.
• 4:57
  So
• 4:57
  that,
• 4:57
  that's,
• 4:58
  that's
• 4:58
  interesting
• 4:59
  to
• 4:59
  me
• 4:59
  as
• 4:59
  a
• 4:59
  hook
• 4:59
  to
• 4:59
  the
• 5:00
  supplier
• 5:00
  community.
• 5:01
  And
• 5:02
  then
• 5:02
  from
• 5:02
  a
• 5:02
  consumer
• 5:03
  perspective,
• 5:04
  I
• 5:04
  also
• 5:04
  think
• 5:04
  it's
• 5:04
  a
• 5:04
  smart
• 5:05
  test
• 5:05
  because
• 5:06
  consumers
• 5:06
  don't
• 5:06
  know
• 5:07
  where
• 5:07
  things
• 5:07
  ship
• 5:07
  from
• 5:08
  or
• 5:08
  which
• 5:08
  items
• 5:09
  ship
• 5:09
  from
• 5:09
  where.
• 5:09
  At
• 5:09
  the
• 5:10
  end
• 5:10
  of
• 5:10
  the
• 5:10
  day,
• 5:10
  this
• 5:10
  is
• 5:10
  just
• 5:10
  a
• 5:11
  search
• 5:11
  game.
• 5:11
  So
• 5:11
  like,
• 5:12
  you
• 5:12
  know,
• 5:12
  having
• 5:13
  to
• 5:13
  be
• 5:13
  right
• 5:13
  on
• 5:13
  what
• 5:14
  inventory
• 5:14
  you
• 5:14
  actually
• 5:15
  put
• 5:15
  in
• 5:15
  the
• 5:15
  back
• 5:15
  room,
• 5:15
  the
• 5:16
  premium
• 5:16
  on
• 5:16
  that
• 5:16
  is
• 5:17
  probably
• 5:17
  less
• 5:17
  than
• 5:18
  I
• 5:18
  think
• 5:18
  we
• 5:18
  want
• 5:19
  to
• 5:19
  think
• 5:19
  it
• 5:19
  is,
• 5:20
  because
• 5:20
  either
• 5:20
  you're
• 5:20
  going
• 5:21
  to
• 5:21
  have
• 5:21
  it
• 5:21
  or
• 5:21
  you're
• 5:21
  not.
• 5:21
  And
• 5:22
  I'm
• 5:22
  not
• 5:22
  going
• 5:22
  to
• 5:22
  know
• 5:22
  that
• 5:23
  on
• 5:23
  one
• 5:23
  day
• 5:23
  you
• 5:23
  could
• 5:23
  get
• 5:24
  it
• 5:24
  to
• 5:24
  me
• 5:24
  in
• 5:24
  three
• 5:24
  days
• 5:24
  and
• 5:25
  another
• 5:25
  day
• 5:25
  you
• 5:25
  could
• 5:25
  get
• 5:25
  it
• 5:25
  to
• 5:26
  me,
• 5:26
  you
• 5:26
  know,
• 5:27
  you
• 5:27
  know,
• 5:27
  in
• 5:28
  three
• 5:28
  hours,
• 5:28
  another
• 5:28
  day
• 5:28
  it
• 5:29
  might
• 5:29
  get
• 5:29
  me
• 5:29
  same
• 5:29
  day
• 5:29
  or
• 5:30
  even
• 5:30
  in
• 5:30
  two
• 5:30
  days.
• 5:30
  Like,
• 5:30
  I
• 5:31
  just
• 5:31
  don't
• 5:31
  think
• 5:31
  consumers
• 5:32
  know
• 5:32
  that.
• 5:32
  But.
• 5:33
  So
• 5:33
  as
• 5:33
  long
• 5:33
  as
• 5:33
  Walmart
• 5:33
  can,
• 5:34
  can
• 5:34
  put
• 5:34
  the
• 5:35
  right
• 5:35
  items
• 5:35
  in
• 5:35
  the
• 5:36
  store
• 5:36
  in
• 5:36
  a
• 5:36
  way
• 5:37
  that's
• 5:37
  credible
• 5:37
  and
• 5:38
  they
• 5:38
  can
• 5:38
  do
• 5:38
  it
• 5:38
  at
• 5:38
  a
• 5:39
  mass
• 5:39
  where
• 5:40
  it
• 5:40
  moves
• 5:40
  the
• 5:40
  needle,
• 5:42
  you
• 5:42
  know,
• 5:42
  I
• 5:42
  think
• 5:42
  it's
• 5:42
  important,
• 5:43
  particularly
• 5:43
  for
• 5:43
  the
• 5:44
  marketplace.
• 5:44
  So
• 5:44
  I,
• 5:45
  I
• 5:45
  don't
• 5:45
  know
• 5:46
  at
• 5:46
  the
• 5:46
  end
• 5:46
  of
• 5:46
  the
• 5:47
  day
• 5:47
  too,
• 5:47
  I
• 5:47
  mean,
• 5:48
  it
• 5:48
  means
• 5:48
  more
• 5:48
  sales,
• 5:49
  it
• 5:50
  means
• 5:50
  more
• 5:51
  a
• 5:51
  more
• 5:51
  reason
• 5:51
  to
• 5:52
  shop
• 5:52
  at
• 5:52
  Walmart
• 5:53
  because
• 5:53
  you
• 5:53
  can
• 5:53
  get
• 5:53
  things
• 5:54
  that
• 5:54
  quickly,
• 5:54
  especially
• 5:55
  when
• 5:55
  you
• 5:55
  look
• 5:55
  at,
• 5:55
  not
• 5:55
  just
• 5:56
  Amazon,
• 5:56
  all
• 5:56
  the
• 5:57
  competitive
• 5:57
  dynamics
• 5:57
  out
• 5:58
  a
• 5:58
  target
• 5:58
  or
• 5:59
  whatnot
• 5:59
  too.
• 5:59
  And
• 6:00
  that
• 6:00
  just
• 6:00
  means
• 6:00
  more
• 6:01
  retail
• 6:01
  media
• 6:02
  dollars
• 6:02
  too,
• 6:02
  because
• 6:02
  the
• 6:02
  more
• 6:03
  marketplace
• 6:03
  items
• 6:04
  you're
• 6:04
  putting
• 6:04
  front
• 6:04
  and
• 6:04
  center
• 6:05
  in
• 6:05
  ways
• 6:05
  that
• 6:06
  people
• 6:06
  want
• 6:06
  to
• 6:06
  buy
• 6:06
  them
• 6:07
  or
• 6:07
  get
• 6:07
  them
• 6:07
  delivered,
• 6:08
  that's
• 6:08
  more
• 6:09
  profit
• 6:09
  too,
• 6:09
  the
• 6:09
  way
• 6:10
  this
• 6:10
  works,
• 6:10
  the
• 6:10
  way
• 6:10
  the
• 6:10
  engine
• 6:11
  works.
• 6:11
  So,
• 6:12
  so
• 6:12
  I
• 6:12
  don't
• 6:12
  know
• 6:12
  what,
• 6:13
  what
• 6:13
  do
• 6:13
  you,
• 6:13
  what
• 6:13
  do
• 6:13
  you
• 6:13
  think
• 6:13
  I
• 6:14
  missed?
• 6:14
  What
• 6:14
  do
• 6:14
  you
• 6:14
  think
• 6:14
  I
• 6:14
  got
• 6:14
  right?
• 6:15
  What
• 6:15
  do
• 6:15
  you
• 6:15
  think
• 6:15
  I
• 6:15
  got
• 6:15
  wrong
• 6:16
  there?
• 6:16
  Shelley,
• 6:17
  I
• 6:18
  don't
• 6:18
  disagree
• 6:19
  on
• 6:19
  the
• 6:19
  media
• 6:19
  dollar
• 6:20
  piece
• 6:20
  and
• 6:21
  the
• 6:22
  potential.
• 6:22
  It's
• 6:23
  exciting
• 6:23
  to
• 6:23
  think
• 6:23
  about
• 6:24
  the
• 6:24
  potential
• 6:24
  of.
• 6:25
  Could
• 6:25
  Walmart
• 6:25
  actually
• 6:26
  change
• 6:27
  the
• 6:27
  unit
• 6:27
  economics
• 6:28
  of
• 6:28
  marketplace
• 6:29
  more
• 6:29
  broadly
• 6:30
  in
• 6:30
  the
• 6:30
  United
• 6:30
  States?
• 6:31
  However,
• 6:32
  I
• 6:32
  go
• 6:32
  back
• 6:33
  to.
• 6:33
  It's
• 6:33
  a
• 6:33
  good
• 6:34
  point.
• 6:34
  Still
• 6:34
  going
• 6:34
  to
• 6:34
  be
• 6:35
  the
• 6:35
  tip
• 6:35
  of
• 6:35
  the
• 6:35
  spear.
• 6:36
  Yep.
• 6:36
  And
• 6:37
  it's
• 6:37
  still
• 6:37
  going
• 6:37
  to
• 6:37
  be
• 6:38
  narrow
• 6:39
  and
• 6:39
  maybe
• 6:39
  if
• 6:40
  the
• 6:40
  experiment
• 6:40
  goes
• 6:41
  well,
• 6:41
  they'll
• 6:41
  change
• 6:42
  the
• 6:42
  fact
• 6:42
  that
• 6:42
  it's
• 6:43
  narrow
• 6:43
  in
• 6:44
  tip
• 6:44
  of
• 6:44
  the
• 6:44
  spear.
• 6:45
  But
• 6:45
  in
• 6:45
  order
• 6:45
  to
• 6:46
  make
• 6:46
  an
• 6:46
  impact
• 6:47
  at
• 6:47
  that
• 6:48
  big
• 6:48
  of
• 6:48
  a
• 6:48
  scale
• 6:48
  on
• 6:49
  revenue,
• 6:50
  you
• 6:50
  have
• 6:50
  to
• 6:50
  tip
• 6:51
  that
• 6:51
  needle
• 6:51
  so
• 6:52
  far.
• 6:52
  And
• 6:53
  my
• 6:53
  big
• 6:53
  question
• 6:53
  is,
• 6:54
  is
• 6:54
  it
• 6:54
  enough?
• 6:55
  Yeah.
• 6:55
  Could
• 6:56
  like
• 6:56
  actually
• 6:56
  make
• 6:57
  an
• 6:57
  impact
• 6:57
  at
• 6:58
  a
• 6:58
  scale
• 6:58
  that
• 6:58
  large?
• 7:00
  So
• 7:01
  it's
• 7:01
  a
• 7:01
  wait
• 7:01
  and
• 7:01
  see.
• 7:02
  Yeah.
• 7:02
  That's
• 7:03
  really.
• 7:03
  I
• 7:03
  think
• 7:03
  you
• 7:04
  just
• 7:04
  flipped
• 7:04
  me
• 7:04
  too.
• 7:04
  I
• 7:05
  think
• 7:05
  you
• 7:05
  flipped
• 7:05
  me
• 7:05
  on
• 7:05
  this
• 7:06
  conversation
• 7:06
  because.
• 7:06
  Yeah.
• 7:07
  That.
• 7:07
  I
• 7:07
  mean
• 7:07
  it.
• 7:07
  And
• 7:08
  it's
• 7:08
  a
• 7:08
  big.
• 7:08
  It's
• 7:08
  not
• 7:09
  easy
• 7:09
  to
• 7:09
  pull
• 7:09
  this
• 7:09
  off
• 7:09
  logistically
• 7:10
  too.
• 7:11
  Right.
• 7:11
  And
• 7:12
  so
• 7:12
  then
• 7:12
  the
• 7:12
  juice
• 7:12
  has
• 7:12
  got
• 7:13
  to
• 7:13
  be
• 7:13
  worth
• 7:13
  the
• 7:13
  squeeze.
• 7:13
  That's
• 7:14
  what
• 7:14
  I'm
• 7:14
  hearing
• 7:14
  you
• 7:14
  say
• 7:14
  as
• 7:15
  well.
• 7:16
  Absolutely.
• 7:17
  But
• 7:17
  that's
• 7:17
  why
• 7:17
  it's
• 7:17
  a
• 7:18
  test.
• 7:18
  And
• 7:18
  so
• 7:18
  they're
• 7:19
  going
• 7:19
  to
• 7:19
  learn
• 7:19
  something
• 7:19
  from
• 7:20
  it
• 7:20
  that
• 7:20
  might
• 7:20
  end
• 7:20
  up
• 7:21
  being
• 7:21
  a
• 7:21
  multi
• 7:21
  billion
• 7:21
  dollar
• 7:22
  game
• 7:22
  changer.
• 7:22
  We
• 7:23
  don't
• 7:23
  know,
• 7:23
  so.
• 7:24
  Right.
• 7:24
  Yeah.
• 7:25
  And
• 7:25
  we
• 7:25
  don't
• 7:25
  know.
• 7:25
  We
• 7:25
  don't
• 7:25
  know
• 7:26
  the
• 7:26
  size
• 7:26
  and
• 7:26
  scale
• 7:26
  of
• 7:26
  some
• 7:27
  of
• 7:27
  these
• 7:27
  marketplace
• 7:27
  items
• 7:27
  that
• 7:28
  Walmart
• 7:28
  doesn't
• 7:28
  traditionally
• 7:29
  carry
• 7:29
  either,
• 7:29
  you
• 7:30
  know,
• 7:30
  and
• 7:30
  how
• 7:30
  well
• 7:31
  rounded,
• 7:31
  how
• 7:32
  well
• 7:32
  they
• 7:32
  round
• 7:32
  out
• 7:32
  the
• 7:33
  assortment
• 7:33
  too,
• 7:33
  I
• 7:33
  guess
• 7:33
  is
• 7:34
  another
• 7:34
  point
• 7:34
  I
• 7:34
  hadn't
• 7:35
  thought
• 7:35
  about
• 7:35
  before.