What the Next Generation of Data Looks Like for the Auto Industry
How can the auto industry improve the customer experience? The answer lies in the next generation of data tools. Join Equifax’s Brian Epro as he interviews Atul Patel, CEO and co-founder of the automotive digital marketing platfom Orbee, about the next generation of personalization and how it will transform how consumers buy their next automobile.
Jump ahead to these topics:
2:30 – About Atul Patel and Orbee
5:50 – What can the auto industry do with today’s updated personalization capabilities?
14:09 – The auto industry’s customer data is siloed, and that is impeding its marketing relevancy…
The skinny
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