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How Webflow Gave Designers Superpowers Without Code

Lucas and Luna unpack the story of Webflow, the no-code platform that lets designers build production-ready websites without touching HTML or CSS. They trace founder Vlad Magdalin's decade-long obsession with visual development, from his early experiments at Intuit through Webflow's bootstrap to profitability. The episode focuses on a single, counterintuitive insight: that the hardest part of selling Webflow wasn't winning over designers — it was convincing developers to surrender control. Lucas breaks down how the company built a developer-relations strategy that turned…

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