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Dare to question the noise - Vikki Ross
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape.
She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI replacing copywriters is louder than the reality, while acknowledging that brands and creatives need to…
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