Jason Brown and David Waxman of Vita-band

Entrepreneurs on Fire · Dec 7, 2012 · 36m

VITAband was created by David Waxman and Jason Brown in 2007 and was launched in September 2009. The idea was conceived from a medical ID bracelet, but the designers had targeted athletes. So, they set out to design a medical ID bracelet that was comfortable to wear while running, cycling, hiking, along with being versatile enough to use during exercise.