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Brett Yormark's BOLD Big 12 Media Days Take AND How LDS Faith at BYU Impacts League
Big 12 Commissioner Brett Yormark has consistently emphasized that the "Big 12 is open for business," a mantra he first declared at his introductory press conference in July 2022 and has continued to reiterate, most recently at the 2025 Big 12 Media Days. This isn't just a catchy phrase; it represents a comprehensive and aggressive strategy to elevate the conference's profile, financial standing, and global reach in a rapidly evolving college athletics landscape.Here's what "open for business" truly signifies for the Big 12 under Yormark's leadership:Beyond Realignment – Monetizing…
The skinny
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