The PR Week: 8.13.2026 - Grant Toups, Hotwire
The latest guest on The PR Week is Grant Toups, global CEO of Hotwire.
Toups talks about his first days and weeks on the job after stepping into Hotwire’s top role more than six months ago, as well as how his agency uses AI and works with influencers and creators. He also chats about his inspirations from the Cannes Lions International Festival of Creativity.
Plus, PRWeek’s Julia Walker discusses the biggest PR and communications news of the week, including PRWeek’s 2026 40 Under 40 list, Burson’s acquisition of AI company Limbik, a change at the top of American Airlines’ communications team…
The skinny
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