DAILY ROUNDUP | AUG 07 | Ford $29,945 EV, BMW -10%, Lots +13%, Ram 1.5M
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Ford is trying to make a sub-$30,000 electric pickup work while dealers are running out of space, front-end margins are shrinking, and service bays are becoming the real profit engine.
Today’s episode breaks down Ford’s $29,945 Fathom EV plan, BMW’s claimed 10% Munich cost cut, Lucid saving $1.4 billion by delaying lower-priced EVs, dealership inventories jumping 13%, and why recalls and fixed operations are becoming the franchise system’s financial lifeline.
Today's Key Headlines
~Ford’s…
The skinny
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