Latest / Elon Musk Podcast / The Twitter Exodus: A Deep Dive into the Pew Research Center's Findings

Transcript

The Twitter Exodus: A Deep Dive into the Pew Research Center's Findings · Elon Musk Podcast

• 0:07
  Hi everybody and welcome back to the Elon Musk podcast where we
• 0:10
  delve into the fascinating world of one of the most influential
• 0:13
  figures of our time. And in today's episode, we're
• 0:16
  unpacking, the recent Pew research, study that reveals a
• 0:20
  surprising Trend Among Us adult Twitter users since Elon musk's
• 0:25
  take over his Twitter. Seen a mass Exodus or is there
• 0:29
  more to this story? Explore the data, the debates in
• 0:33
  the implications, for the future of the social media Giant in
• 0:37
  this episode. Now, in a recent study conducted
• 0:40
  by the Pew Research Center, it's a surprising Trend.
• 0:45
  It significant number of us adults are taking extended
• 0:49
  breaks from Twitter. This Revelation has sparked a
• 0:52
  flurry of speculation and debate with many pointing fingers at
• 0:56
  Elon Musk who took over the social media Giant in October of
• 0:59
  2022. The data doesn't necessarily
• 1:03
  implicate musk's leadership as the primary cause for this
• 1:06
  phenomenon, the Pew, study conducted over a week in March
• 1:11
  revealed that 60% of u.s. adult Twitter users have taken a
• 1:14
  Hiatus from the platform for several weeks or more in the
• 1:17
  past year. And given that musk's tenure at
• 1:20
  Twitter is only spanned six months, it's unclear whether his
• 1:24
  influence has had any significant impact on this trend
• 1:28
  and without historical data for comparison.
• 1:31
  It's difficult to determine whether this pattern of
• 1:33
  prolonged breaks is a new development or a long-standing
• 1:36
  habit among Twitter users. Now interestingly the data
• 1:40
  suggests that Twitter, unlike metas social media apps, which
• 1:44
  boasts three point zero two billion.
• 1:47
  Daily active users hasn't managed to create an addictive
• 1:51
  platform. That users feel compelled to
• 1:53
  engage with daily. Some Twitter users are avoiding
• 1:56
  the app for extended periods, according to P use data, which
• 2:00
  is collected from over. Ten thousand people.
• 2:03
  Now, a data analysis of this deeper Trend reveals that those
• 2:08
  most likely to take a break from Twitter, include women and black
• 2:11
  users. And Pew, study found that 69
• 2:14
  percent of women at 67 percent of black users reported taking a
• 2:19
  break from Twitter in the past year, as compared to 54 percent
• 2:23
  of men and sixty percent of white users, and 54 percent of
• 2:27
  Hispanic users. In the survey data didn't
• 2:30
  include in Enough Asian-American.
• 2:32
  Twitter users to provide a detailed analysis.
• 2:36
  This trend suggests the factor is such as politics or rage
• 2:40
  which showed no significant differences, aren't the primary
• 2:43
  reasons, people are stepping away from Twitter instead, the
• 2:46
  data points, a demographics that have historically face the most
• 2:49
  harassment on the platform according to Prior analysis and
• 2:53
  reports including those from Amnesty International.
• 2:56
  Now, however, the Pew Research Center study doesn't
• 3:00
  conclusively linked. This trend to musk's leadership
• 3:03
  study examines data from the past.
• 3:06
  Months not specifically comparing usage before and after
• 3:09
  musk's take over, if anything these findings could shed light
• 3:13
  on why Twitter has struggled to gain traction, compared to its
• 3:15
  social media peers and despite its evolving policies aimed at
• 3:19
  curbing. Abuse, Twitter has yet to fully
• 3:22
  address. The issue.
• 3:24
  Now, in a separate study Pew, explored Twitter's potential
• 3:28
  future by asking current and recent users about their
• 3:31
  likelihood of using the platform a year.
• 3:34
  From now while 40%. Ascent of respondents, said they
• 3:37
  were extremely or very likely to continue using Twitter.
• 3:41
  The concerning 25% of current and recent users indicated.
• 3:46
  They were not very likely or not at all.
• 3:49
  Likely to be using the app in a year's time and the demographics
• 3:53
  for the prior survey held up in this context with men, more
• 3:57
  likely than women to say, they will likely use the platform a
• 4:01
  year from now, 47 percent versus 31% Pew.
• 4:05
  Also found a The divide with Republican or republican-leaning
• 4:08
  users more likely than Democrats to say, they'll use the site a
• 4:12
  year, from now, 45 percent versus 36% now.
• 4:18
  None of these findings necessarily indicate a decline
• 4:21
  in Twitter's active users. As we don't know how common it
• 4:24
  has been for users to take breaks in the past.
• 4:27
  However, other surveys from last year's suggest a decrease in
• 4:31
  user numbers for instance to study covered by BuzzFeed news.
• 4:36
  Suggested a nine percent drop in Twitter users from the US.
• 4:39
  Since musk's take over a report from similarweb indicated that
• 4:44
  Twitter head higher traffic in the pre mascara than in January
• 4:48
  of twenty. Twenty-three with visitor growth
• 4:51
  declining year over year from 4.7 percent in November.
• 4:56
  Twenty twenty two. Two - two percent in January of
• 5:00
  twenty twenty-three musk. However, has disputed these
• 5:04
  claims in November Asserted that Twitter usage was at an all-time
• 5:08
  high. Well, recently data from App.
• 5:11
  Topia seem to support musk statement showing that Twitter
• 5:14
  daily users Grew From 229 million and quarter.
• 5:17
  One of 2022, the two hundred and forty six point, eight million
• 5:21
  and average. Since October 22, 22 as reported
• 5:25
  by Digi day in April. Now, this equates to a mean
• 5:30
  average increase of 1.3 million new users every month.
• 5:34
  However, This data didn't break down the numbers by country, and
• 5:38
  it's worth noting that the u.s. is Twitter's largest market.
• 5:43
  So what does p use data, really? Tell us, it doesn't necessarily
• 5:47
  implicate musk's policy or the general chaos at Twitter in the
• 5:51
  decline of the apps usage in the u.s.
• 5:53
  Instead, it highlights the significant challenges, the
• 5:57
  Twitter faces and becoming an app that users don't feel the
• 6:00
  need to regularly. Take a break from the data
• 6:03
  suggests that Twitter struggle to gain traction.
• 6:06
  Compared to its social media, peers may be rooted in its
• 6:09
  inability to effectively address and curb harassment on the
• 6:12
  platform. This is particularly evident in
• 6:15
  the demographics, most likely to take a break from Twitter,
• 6:19
  including women in black users groups that have historically
• 6:21
  face the most harassment on the platform.
• 6:24
  Now, the data also raises questions about Twitter's future
• 6:27
  with a quarter of current and recent users, indicating they're
• 6:31
  unlikely to be using the Apple 2 years time.
• 6:33
  Twitter faces a significant challenge in retaining its user
• 6:36
  base. This challenge is further
• 6:39
  compounded by the partisan divide in future, usage and
• 6:43
  intentions. With Republican a republican
• 6:45
  leading users more likely the Democrats to say, they'll use
• 6:49
  the site a year from now. And while it's unclear whether
• 6:51
  musk's takeover has directly impacted these Trends, his
• 6:55
  leadership, undoubtably marks, a new era for Twitter as a social
• 6:58
  media, giant navigates. This transition, it will be
• 7:01
  crucial for it to address the issues highlighted by the Pew
• 7:04
  study particularly around harassment and user retention.
• 7:08
  I want to say thank you so much for listening to the Elon Musk
• 7:11
  podcast today. If you enjoyed this episode
• 7:14
  You'll get more of them in your podcast app, if you hit the
• 7:17
  Subscribe or follow button right now.
• 7:19
  I really do appreciate everyone over the last week that's been
• 7:22
  flooding us with new follows themselves.
• 7:24
  It's been insanely. Cool.
• 7:26
  So thank you so much for that. Now, that's it for today.
• 7:30
  Take care of yourselves and each other, and I'll see you in the
• 7:33
  next one.