Sarelly's Remi Martini on Entering Target, Cow Lashes, and Building Mexico's Answer to Sol de Janeiro
Sarelly CEO & co-founder Remi Martini gives us a first-look exclusive: the Mexican beauty brand is launching nationwide at Target — 600+ doors, 30+ products, zero exclusivity strings attached. Julia and Sasa get into the cow lash mascara origin story (named after the nickname abuelas use), the Sephora/Supergoop fallout, co-founder Anna Sarelly's YouTube-to-founder arc, and how humor and cultural insight shape the brand's marketing.
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