Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 1-Second Text Overlay Rule for Silent Scrolling
Lucas and Luna break down the 1-second text overlay rule — the insight that the first text a viewer sees on a muted, autoplaying video must be readable in under a second or they scroll. They walk through the research (the average thumb-stopping scroll speed of 1.2 inches per second on a phone screen), the math behind font size and word count, and two case studies: a Duolingo TikTok that held 70% view-through by using a three-word, 72-point font overlay, and a Grammarly ad that failed because a 14-word sentence appeared after only 200 milliseconds. Luna pushes back on whether the rule applies…
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