Latest / Parenting, apparently
The Artist Parents Revolutionizing Kids’ Screen Time
Melissa Cash and Esther Huybreghts, hosts of Parenting, Apparently, share the story behind Pok Pok—their award-winning kids’ app built to rethink screen time through creativity, calm, and imaginative play.
After struggling with the arrival of her second child, Esther searched for a digital experience for her toddler that didn’t exist yet: something that felt more like a real toy than a typical app. As artists, she and her husband Mathijs began creating a prototype that eventually pulled in Melissa, a former Disney designer.
They share how Pok Pok grew from living room floor sketches into a…
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