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Target Is Betting Big on Creators Right Now | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  has
• 0:00
  launched
• 0:01
  two
• 0:01
  new
• 0:01
  creator
• 0:02
  programs.
• 0:02
  Club
• 0:03
  Target,
• 0:03
  a
• 0:03
  gamified
• 0:04
  experience
• 0:04
  for
• 0:05
  emerging
• 0:05
  and
• 0:05
  mid
• 0:05
  sized
• 0:06
  creators
• 0:06
  on
• 0:06
  TikTok
• 0:07
  and
• 0:07
  Instagram,
• 0:08
  and
• 0:08
  Target
• 0:09
  Ambassadors
• 0:09
  powered
• 0:10
  by
• 0:10
  LTK
• 0:11
  influencer
• 0:11
  shopping
• 0:12
  platform
• 0:12
  for
• 0:13
  established
• 0:13
  partner
• 0:14
  creators.
• 0:15
  According
• 0:15
  to
• 0:15
  Chainstore
• 0:16
  Age,
• 0:16
  Target
• 0:17
  is
• 0:17
  the
• 0:17
  most
• 0:18
  followed
• 0:18
  big
• 0:19
  box
• 0:19
  retailer
• 0:19
  on
• 0:19
  TikTok
• 0:20
  and
• 0:20
  nearly
• 0:21
  75%
• 0:22
  of
• 0:22
  US
• 0:22
  consumers
• 0:23
  have
• 0:23
  purchased
• 0:23
  a
• 0:23
  product
• 0:24
  because
• 0:24
  of
• 0:24
  creator
• 0:25
  content.
• 0:25
  That
• 0:25
  is
• 0:26
  according
• 0:26
  to
• 0:26
  the
• 0:26
  Target's
• 0:27
  own
• 0:27
  data
• 0:28
  club.
• 0:28
  Target
• 0:29
  is
• 0:29
  designed
• 0:29
  for
• 0:30
  emerging
• 0:30
  and
• 0:30
  midsize
• 0:31
  creators
• 0:31
  and
• 0:32
  features
• 0:32
  weekly
• 0:32
  Instagram
• 0:33
  and
• 0:33
  TikTok
• 0:34
  challenges,
• 0:34
  tools
• 0:35
  and
• 0:35
  tips
• 0:35
  in
• 0:36
  a
• 0:36
  multi
• 0:36
  tiered
• 0:37
  reward
• 0:37
  structure
• 0:37
  including
• 0:38
  Target
• 0:38
  gift
• 0:39
  cards,
• 0:39
  features
• 0:39
  on
• 0:40
  Target's
• 0:40
  owned
• 0:40
  and
• 0:41
  social
• 0:41
  channels,
• 0:42
  and
• 0:42
  commission
• 0:42
  opportunities.
• 0:43
  Thousands
• 0:44
  of
• 0:44
  creators
• 0:45
  have
• 0:45
  already
• 0:45
  been
• 0:46
  participating
• 0:46
  in
• 0:46
  Club
• 0:47
  Target
• 0:47
  pilot
• 0:48
  with
• 0:48
  plans
• 0:48
  to
• 0:48
  scale
• 0:49
  over
• 0:49
  time.
• 0:50
  Now
• 0:50
  Target
• 0:50
  Ambassadors
• 0:51
  Score,
• 0:52
  Powered
• 0:52
  by
• 0:52
  LTK
• 0:53
  officially
• 0:54
  launched
• 0:54
  May
• 0:54
  1
• 0:55
  and
• 0:55
  is
• 0:55
  designed
• 0:56
  for
• 0:56
  established
• 0:57
  influencer
• 0:58
  partners,
• 0:59
  giving
• 0:59
  them
• 0:59
  an
• 0:59
  integrated
• 1:00
  experience
• 1:00
  inside
• 1:01
  the
• 1:01
  LTK
• 1:02
  platform
• 1:02
  to
• 1:03
  create
• 1:03
  and
• 1:03
  publish
• 1:03
  original
• 1:04
  content,
• 1:04
  track
• 1:05
  performance
• 1:06
  and
• 1:06
  access
• 1:06
  expanded
• 1:07
  commission
• 1:08
  rates
• 1:08
  and
• 1:08
  deeper
• 1:09
  brand
• 1:09
  access.
• 1:10
  Target
• 1:11
  Chief
• 1:11
  Digital
• 1:12
  and
• 1:12
  Revenue
• 1:13
  Officer
• 1:13
  Sarah
• 1:13
  Travis
• 1:14
  called
• 1:14
  social
• 1:15
  commerce
• 1:16
  one
• 1:16
  of
• 1:16
  the
• 1:16
  biggest
• 1:17
  shifts
• 1:17
  in
• 1:17
  retail
• 1:18
  in
• 1:18
  a
• 1:18
  generation
• 1:19
  and
• 1:19
  said
• 1:20
  flatly,
• 1:20
  target
• 1:21
  is
• 1:21
  built
• 1:22
  for
• 1:22
  this.
• 1:23
  Chris,
• 1:24
  what
• 1:24
  are
• 1:24
  your
• 1:24
  thoughts
• 1:24
  on
• 1:25
  Target's
• 1:25
  new
• 1:25
  social
• 1:26
  media
• 1:26
  creator
• 1:26
  programs?
• 1:28
  Oh
• 1:28
  man,
• 1:29
  oh
• 1:29
  man,
• 1:29
  I
• 1:29
  don't
• 1:30
  want
• 1:30
  to
• 1:30
  do
• 1:30
  this,
• 1:30
  Catherine.
• 1:31
  I
• 1:31
  don't
• 1:31
  want
• 1:31
  to
• 1:31
  do
• 1:31
  this.
• 1:31
  I
• 1:31
  feel
• 1:32
  like
• 1:32
  I've
• 1:32
  been
• 1:32
  on
• 1:32
  the
• 1:32
  nice
• 1:32
  train
• 1:33
  lodging
• 1:33
  Target
• 1:34
  as
• 1:34
  of
• 1:34
  late
• 1:34
  and
• 1:35
  I've
• 1:36
  seen
• 1:36
  a
• 1:36
  lot
• 1:36
  of
• 1:36
  people,
• 1:37
  you
• 1:37
  know,
• 1:38
  kind
• 1:38
  of
• 1:38
  fawning
• 1:39
  over
• 1:39
  this
• 1:39
  announcement
• 1:40
  on
• 1:40
  social
• 1:40
  media
• 1:40
  and
• 1:40
  I
• 1:41
  got
• 1:41
  to
• 1:41
  tell
• 1:41
  you,
• 1:41
  I
• 1:42
  100%
• 1:42
  disagree
• 1:43
  with
• 1:43
  them.
• 1:43
  I'm
• 1:43
  not,
• 1:44
  I'm
• 1:44
  not
• 1:44
  impressed
• 1:45
  by
• 1:45
  this
• 1:45
  at
• 1:45
  all
• 1:46
  and
• 1:46
  I
• 1:46
  really
• 1:47
  want
• 1:47
  it
• 1:47
  to
• 1:47
  be
• 1:48
  when
• 1:48
  I
• 1:48
  thought
• 1:48
  about
• 1:48
  it
• 1:49
  and
• 1:49
  read
• 1:49
  it.
• 1:49
  But
• 1:49
  I'm
• 1:50
  not.
• 1:51
  And
• 1:51
  you
• 1:51
  know
• 1:51
  the
• 1:51
  reason
• 1:52
  I
• 1:52
  say
• 1:52
  that.
• 1:53
  And
• 1:53
  I'm
• 1:53
  going
• 1:53
  to
• 1:53
  go
• 1:53
  on
• 1:53
  a
• 1:54
  little
• 1:54
  bit
• 1:54
  of
• 1:54
  a
• 1:54
  rant
• 1:54
  here
• 1:55
  in
• 1:55
  true
• 1:55
  style,
• 1:56
  but
• 1:57
  to
• 1:57
  come
• 1:57
  out,
• 1:58
  to
• 1:58
  come
• 1:58
  out
• 1:58
  in
• 1:58
  the
• 1:58
  press
• 1:59
  release
• 1:59
  first,
• 1:59
  Catherine,
• 1:59
  and
• 2:00
  say
• 2:00
  that
• 2:00
  social
• 2:00
  commerce
• 2:01
  is
• 2:01
  one
• 2:01
  of
• 2:01
  the
• 2:01
  biggest
• 2:01
  shifts
• 2:02
  in
• 2:02
  retail
• 2:02
  in
• 2:02
  a
• 2:03
  generation.
• 2:04
  That
• 2:04
  to
• 2:04
  me
• 2:04
  is,
• 2:05
  is
• 2:05
  downright
• 2:05
  ridiculous
• 2:06
  because
• 2:06
  it's
• 2:07
  like
• 2:07
  yeah,
• 2:07
  no,
• 2:07
  no,
• 2:08
  no,
• 2:08
  duh,
• 2:09
  like
• 2:09
  that's.
• 2:09
  Of
• 2:09
  course
• 2:10
  it
• 2:10
  is.
• 2:10
  But
• 2:10
  that
• 2:11
  shift
• 2:11
  happened
• 2:11
  like
• 2:12
  10
• 2:12
  years
• 2:12
  ago
• 2:13
  to
• 2:13
  so
• 2:13
  to
• 2:13
  come
• 2:13
  out
• 2:14
  and
• 2:14
  take
• 2:14
  credit
• 2:14
  for
• 2:14
  it
• 2:15
  now
• 2:15
  is
• 2:15
  in
• 2:16
  your
• 2:16
  strategy
• 2:17
  is
• 2:17
  just
• 2:17
  purely
• 2:18
  silly
• 2:18
  to
• 2:19
  me.
• 2:19
  When
• 2:19
  you
• 2:19
  step
• 2:19
  back
• 2:20
  from
• 2:20
  it
• 2:20
  and
• 2:20
  it
• 2:20
  asks
• 2:21
  the
• 2:21
  question
• 2:21
  of
• 2:21
  like
• 2:22
  this
• 2:22
  should
• 2:22
  have
• 2:22
  been
• 2:23
  done
• 2:23
  a
• 2:23
  long
• 2:24
  time
• 2:24
  ago.
• 2:24
  It's
• 2:25
  table
• 2:25
  stakes
• 2:26
  for
• 2:26
  any
• 2:26
  large
• 2:27
  retailer
• 2:27
  at
• 2:28
  this
• 2:28
  point
• 2:28
  and
• 2:28
  Target
• 2:29
  is
• 2:29
  actually
• 2:30
  late
• 2:30
  on
• 2:30
  it.
• 2:30
  But
• 2:30
  where
• 2:31
  the
• 2:31
  rubber's
• 2:31
  gonna
• 2:31
  read
• 2:32
  the
• 2:32
  road
• 2:33
  is
• 2:33
  that
• 2:33
  the
• 2:34
  Actual
• 2:34
  digital
• 2:34
  platform
• 2:35
  experience
• 2:36
  has
• 2:36
  to
• 2:36
  work
• 2:37
  for
• 2:37
  the
• 2:37
  creators.
• 2:38
  LTK
• 2:38
  is
• 2:38
  a
• 2:39
  great
• 2:39
  experience,
• 2:40
  but
• 2:40
  Target,
• 2:40
  you're
• 2:41
  paying
• 2:41
  them
• 2:41
  unnecessary
• 2:42
  commissions
• 2:42
  and
• 2:42
  it
• 2:43
  takes
• 2:43
  the
• 2:43
  customer
• 2:43
  off
• 2:44
  Target
• 2:44
  site
• 2:45
  ltks
• 2:46
  who
• 2:46
  ultimately
• 2:46
  wins
• 2:47
  here,
• 2:47
  not
• 2:47
  Target.
• 2:48
  So
• 2:48
  in
• 2:48
  essence,
• 2:48
  Target
• 2:49
  has
• 2:49
  set
• 2:49
  up
• 2:49
  a
• 2:49
  me
• 2:50
  too
• 2:50
  scheme
• 2:51
  where
• 2:51
  they're
• 2:51
  just
• 2:52
  prostituting
• 2:52
  themselves
• 2:53
  out
• 2:53
  to
• 2:53
  creators
• 2:53
  via
• 2:54
  LTK
• 2:54
  the
• 2:55
  way
• 2:55
  anyone
• 2:55
  can.
• 2:56
  So
• 2:56
  the
• 2:57
  problem
• 2:57
  with
• 2:57
  that
• 2:57
  is
• 2:58
  it
• 2:58
  costs
• 2:58
  that
• 2:59
  creators
• 2:59
  as
• 3:00
  well
• 3:00
  are
• 3:01
  fickle.
• 3:01
  They're
• 3:02
  fickle
• 3:02
  as
• 3:02
  they
• 3:03
  come.
• 3:03
  I
• 3:03
  know
• 3:03
  this
• 3:04
  for
• 3:04
  a
• 3:04
  fact.
• 3:04
  And
• 3:05
  they're
• 3:05
  going
• 3:05
  to
• 3:05
  go
• 3:05
  wherever
• 3:05
  they
• 3:06
  can
• 3:06
  convert
• 3:06
  more.
• 3:07
  They're
• 3:07
  going
• 3:07
  to
• 3:07
  go
• 3:07
  to
• 3:07
  Walmart,
• 3:08
  Amazon,
• 3:08
  to
• 3:08
  your
• 3:09
  old
• 3:09
  stomping
• 3:10
  ground,
• 3:10
  Dick's
• 3:10
  Sporting
• 3:10
  Goods,
• 3:11
  Ulta
• 3:11
  Beauty,
• 3:11
  Sephora.
• 3:12
  Because
• 3:13
  this
• 3:13
  isn't
• 3:13
  merchandising.
• 3:14
  This
• 3:14
  is
• 3:14
  just
• 3:15
  basically
• 3:15
  saying
• 3:15
  like,
• 3:15
  hey,
• 3:16
  there's
• 3:16
  creators
• 3:16
  out
• 3:16
  there,
• 3:17
  let's
• 3:17
  just
• 3:17
  allow
• 3:17
  them
• 3:17
  to
• 3:18
  sell
• 3:18
  our
• 3:18
  stuff.
• 3:19
  And
• 3:19
  the
• 3:19
  devil
• 3:20
  is
• 3:20
  in
• 3:20
  the
• 3:20
  details.
• 3:21
  So
• 3:21
  I
• 3:21
  think
• 3:22
  Net
• 3:22
  Net.
• 3:23
  And
• 3:24
  as
• 3:24
  I
• 3:24
  get
• 3:24
  to
• 3:24
  the
• 3:24
  end
• 3:24
  of
• 3:25
  the
• 3:25
  rant
• 3:25
  here,
• 3:25
  Catherine,
• 3:25
  I
• 3:26
  think
• 3:26
  Target
• 3:26
  would
• 3:26
  have
• 3:26
  been
• 3:26
  better
• 3:27
  off
• 3:27
  investing
• 3:28
  and
• 3:28
  creating
• 3:28
  in
• 3:28
  something
• 3:29
  entirely
• 3:29
  unique
• 3:30
  that
• 3:30
  captures
• 3:31
  the
• 3:31
  brand
• 3:32
  love
• 3:32
  of
• 3:32
  Target
• 3:33
  rather
• 3:33
  than
• 3:34
  doing
• 3:34
  what
• 3:34
  is
• 3:34
  essentially
• 3:35
  at
• 3:35
  the
• 3:36
  end
• 3:36
  of
• 3:36
  the
• 3:36
  day
• 3:37
  a
• 3:37
  me
• 3:37
  too
• 3:37
  strategy.
• 3:38
  But
• 3:38
  I
• 3:39
  don't
• 3:39
  know,
• 3:39
  what
• 3:39
  do
• 3:39
  you
• 3:40
  think?
• 3:40
  Am
• 3:40
  I
• 3:40
  being
• 3:40
  too
• 3:40
  harsh?
• 3:41
  Do
• 3:41
  I
• 3:42
  have
• 3:42
  some
• 3:42
  good
• 3:42
  points?
• 3:43
  What
• 3:43
  do
• 3:43
  you
• 3:43
  think?
• 3:43
  Katherine,
• 3:44
  you
• 3:44
  are
• 3:44
  the
• 3:44
  expert
• 3:45
  here.
• 3:45
  Yeah.
• 3:46
  So
• 3:48
  listen,
• 3:48
  Chris,
• 3:48
  I
• 3:48
  think
• 3:48
  you're
• 3:49
  being
• 3:49
  a
• 3:49
  little
• 3:49
  harsh.
• 3:50
  Okay,
• 3:51
  I
• 3:51
  think
• 3:51
  you're
• 3:51
  being
• 3:51
  a
• 3:52
  little
• 3:52
  harsh.
• 3:52
  But
• 3:53
  listen,
• 3:53
  Target,
• 3:54
  you
• 3:54
  read
• 3:55
  everything
• 3:55
  in
• 3:55
  the
• 3:56
  public
• 3:56
  about
• 3:56
  Target
• 3:57
  right
• 3:57
  now
• 3:57
  and
• 3:57
  their
• 3:58
  new
• 3:58
  CEO
• 3:58
  and
• 3:58
  their
• 3:59
  leadership
• 3:59
  team,
• 3:59
  they
• 4:00
  are
• 4:00
  openly
• 4:01
  stating
• 4:02
  that
• 4:02
  we
• 4:02
  got
• 4:02
  to
• 4:02
  get
• 4:03
  this
• 4:03
  train
• 4:03
  back
• 4:03
  on
• 4:03
  the
• 4:03
  tracks.
• 4:04
  Yeah,
• 4:05
  right.
• 4:06
  And
• 4:06
  between
• 4:07
  this
• 4:07
  initiative.
• 4:08
  But
• 4:08
  then
• 4:08
  how
• 4:09
  they're
• 4:09
  investing
• 4:09
  in
• 4:09
  A.I.
• 4:10
  My
• 4:11
  favorite
• 4:11
  thing
• 4:11
  is
• 4:11
  what
• 4:11
  they're
• 4:12
  thinking
• 4:12
  about
• 4:12
  reimagining
• 4:13
  the
• 4:13
  in
• 4:13
  store
• 4:14
  experience.
• 4:14
  They
• 4:15
  understand
• 4:15
  that
• 4:15
  they
• 4:16
  owe
• 4:17
  the
• 4:18
  shareholders
• 4:19
  and
• 4:19
  their,
• 4:19
  their
• 4:20
  consumers
• 4:20
  answers
• 4:21
  on
• 4:21
  what
• 4:21
  they
• 4:22
  are
• 4:22
  doing.
• 4:23
  So
• 4:23
  listen,
• 4:24
  I
• 4:24
  think,
• 4:25
  I
• 4:25
  think
• 4:25
  that
• 4:26
  they're
• 4:26
  trying
• 4:26
  to
• 4:26
  get
• 4:26
  their
• 4:26
  Target
• 4:27
  back.
• 4:27
  I,
• 4:28
  I
• 4:28
  think
• 4:28
  they
• 4:28
  know
• 4:28
  that
• 4:28
  their,
• 4:29
  their
• 4:29
  Target
• 4:30
  customer
• 4:30
  spends
• 4:31
  a
• 4:31
  lot
• 4:31
  of
• 4:31
  time
• 4:32
  on
• 4:32
  these
• 4:32
  platforms
• 4:33
  and
• 4:33
  they
• 4:33
  need
• 4:33
  to
• 4:33
  start
• 4:34
  rebuilding
• 4:35
  that
• 4:35
  relationship.
• 4:36
  I
• 4:37
  would
• 4:37
  certainly
• 4:37
  be
• 4:37
  one
• 4:38
  of
• 4:38
  those
• 4:38
  Target
• 4:38
  consumers.
• 4:39
  Right.
• 4:39
  And
• 4:40
  I
• 4:40
  remember,
• 4:41
  you
• 4:41
  know,
• 4:41
  my
• 4:41
  daughter's
• 4:42
  13.
• 4:43
  Eight
• 4:43
  years
• 4:43
  ago
• 4:44
  I
• 4:44
  would
• 4:44
  be
• 4:44
  checking
• 4:45
  out
• 4:45
  at
• 4:45
  Target
• 4:45
  and
• 4:46
  I
• 4:46
  would
• 4:46
  say,
• 4:46
  gosh
• 4:47
  darn
• 4:47
  it,
• 4:47
  Target,
• 4:48
  you
• 4:48
  did
• 4:48
  it
• 4:48
  to
• 4:48
  me
• 4:49
  again.
• 4:49
  $300.
• 4:51
  Right.
• 4:52
  And
• 4:52
  I
• 4:52
  just
• 4:52
  came
• 4:53
  in
• 4:53
  for
• 4:53
  a
• 4:53
  bag
• 4:54
  for
• 4:54
  a
• 4:54
  birthday
• 4:54
  present.
• 4:56
  Right.
• 4:56
  And
• 4:57
  so
• 4:58
  they
• 4:58
  gotta
• 4:58
  reconnect
• 4:59
  with
• 4:59
  the
• 5:00
  people
• 5:00
  like
• 5:00
  me.
• 5:01
  And
• 5:01
  I
• 5:01
  think,
• 5:01
  you
• 5:01
  know,
• 5:02
  while
• 5:02
  maybe
• 5:03
  they're
• 5:03
  late
• 5:04
  to
• 5:04
  the
• 5:04
  game,
• 5:04
  okay.
• 5:06
  I'm
• 5:06
  more
• 5:06
  concerned
• 5:07
  about
• 5:07
  seeing
• 5:07
  how
• 5:07
  the
• 5:08
  creative
• 5:08
  comes
• 5:08
  to
• 5:09
  light.
• 5:09
  Life.
• 5:10
  I
• 5:10
  think
• 5:10
  content
• 5:10
  is
• 5:11
  king.
• 5:11
  And
• 5:11
  I
• 5:12
  think
• 5:12
  until
• 5:12
  we
• 5:12
  see
• 5:13
  the
• 5:13
  content
• 5:13
  and
• 5:14
  the
• 5:14
  way
• 5:14
  this
• 5:14
  comes
• 5:14
  to
• 5:15
  life,
• 5:15
  we
• 5:15
  won't
• 5:16
  truly
• 5:16
  know
• 5:16
  if
• 5:17
  this
• 5:17
  is
• 5:17
  differentiated
• 5:18
  versus
• 5:19
  what
• 5:19
  other
• 5:19
  retailers
• 5:20
  have
• 5:20
  been
• 5:20
  doing,
• 5:21
  you
• 5:21
  know,
• 5:21
  for
• 5:22
  close
• 5:22
  to
• 5:22
  a
• 5:22
  decade.
• 5:24
  So,
• 5:24
  listen,
• 5:25
  I
• 5:25
  am.
• 5:25
  I'm
• 5:26
  a
• 5:26
  huge
• 5:26
  believer
• 5:27
  in
• 5:27
  Target.
• 5:27
  I
• 5:27
  think
• 5:28
  they're
• 5:28
  going
• 5:28
  down
• 5:28
  the
• 5:28
  right
• 5:28
  path.
• 5:29
  I
• 5:29
  think
• 5:30
  you're
• 5:30
  being
• 5:31
  a
• 5:31
  little
• 5:31
  harsh.
• 5:31
  I
• 5:32
  mean,
• 5:32
  listen,
• 5:32
  there's.
• 5:33
  There's
• 5:33
  retailers
• 5:34
  out
• 5:34
  there
• 5:34
  that
• 5:34
  are
• 5:34
  still
• 5:35
  doing
• 5:35
  print
• 5:35
  advertising,
• 5:36
  Chris.
• 5:37
  Oh,
• 5:38
  I
• 5:38
  know.
• 5:38
  Yeah,
• 5:38
  right,
• 5:39
  right.
• 5:39
  I
• 5:39
  mean,
• 5:40
  that,
• 5:40
  that,
• 5:41
  that
• 5:41
  went
• 5:41
  up.
• 5:41
  That
• 5:42
  ship
• 5:42
  sailed
• 5:43
  two
• 5:43
  decades
• 5:43
  ago.
• 5:44
  So
• 5:46
  I
• 5:47
  think
• 5:47
  you're
• 5:47
  being
• 5:47
  a
• 5:47
  little
• 5:48
  harsh.
• 5:48
  Okay,
• 5:49
  okay.
• 5:49
  People
• 5:49
  are
• 5:50
  already.
• 5:50
  People
• 5:50
  are
• 5:50
  already
• 5:50
  listening.
• 5:51
  This
• 5:51
  are
• 5:51
  gonna
• 5:51
  be
• 5:51
  like,
• 5:51
  oh,
• 5:51
  my
• 5:52
  God,
• 5:52
  when
• 5:52
  she
• 5:52
  could.
• 5:52
  When
• 5:53
  could
• 5:53
  she
• 5:53
  come
• 5:53
  back?
• 5:54
  Because
• 5:54
  she's.
• 5:54
  She.
• 5:55
  She's
• 5:55
  telling
• 5:55
  Chris
• 5:55
  how
• 5:56
  she
• 5:56
  feels.
• 5:56
  This
• 5:56
  is
• 5:56
  great.
• 5:57
  This
• 5:57
  is
• 5:57
  great.
• 5:57
  But
• 5:57
  so
• 5:58
  I
• 5:58
  take
• 5:58
  a
• 5:58
  couple
• 5:58
  things
• 5:58
  from
• 5:59
  you,
• 5:59
  and
• 5:59
  this
• 6:00
  is
• 6:00
  why
• 6:00
  we
• 6:00
  have
• 6:00
  these
• 6:00
  conversations,
• 6:01
  to
• 6:01
  understand
• 6:02
  where
• 6:02
  we're
• 6:02
  right,
• 6:03
  where
• 6:03
  we're
• 6:03
  wrong.
• 6:03
  It's.
• 6:04
  It's.
• 6:04
  The
• 6:04
  purpose
• 6:04
  of
• 6:04
  the
• 6:05
  show
• 6:05
  is
• 6:05
  to
• 6:05
  debate
• 6:05
  and
• 6:06
  discuss.
• 6:06
  And
• 6:06
  so
• 6:07
  what
• 6:07
  I
• 6:07
  take
• 6:07
  from
• 6:07
  you
• 6:07
  is
• 6:08
  like,
• 6:08
  you
• 6:08
  know,
• 6:08
  maybe
• 6:09
  getting
• 6:09
  the
• 6:09
  table
• 6:09
  stakes
• 6:10
  is
• 6:10
  good.
• 6:10
  That's
• 6:11
  what
• 6:11
  I'm
• 6:11
  hearing
• 6:11
  from
• 6:11
  you,
• 6:11
  Catherine,
• 6:12
  is
• 6:12
  like,
• 6:12
  there
• 6:12
  are
• 6:12
  some
• 6:13
  table
• 6:13
  stake
• 6:13
  strategies
• 6:14
  that
• 6:14
  just
• 6:14
  might
• 6:14
  be
• 6:14
  smart
• 6:15
  to
• 6:15
  do
• 6:16
  as
• 6:16
  Target
• 6:16
  right
• 6:17
  now.
• 6:17
  And
• 6:17
  I,
• 6:17
  I
• 6:17
  think
• 6:17
  I
• 6:18
  can
• 6:18
  get
• 6:18
  behind
• 6:18
  that,
• 6:18
  you
• 6:19
  know,
• 6:19
  if
• 6:19
  that's
• 6:19
  what
• 6:19
  you're
• 6:20
  saying.
• 6:20
  And
• 6:20
  then
• 6:20
  the
• 6:21
  other
• 6:21
  point,
• 6:21
  too,
• 6:22
  that
• 6:22
  I
• 6:22
  want
• 6:23
  to
• 6:23
  highlight
• 6:23
  is
• 6:24
  because
• 6:24
  what
• 6:24
  I'm
• 6:24
  hearing
• 6:24
  you
• 6:25
  when
• 6:25
  you
• 6:25
  say,
• 6:25
  you
• 6:26
  know,
• 6:26
  I
• 6:26
  used
• 6:26
  to
• 6:26
  go
• 6:26
  into
• 6:26
  Target
• 6:27
  and
• 6:27
  I'd
• 6:27
  come
• 6:27
  in
• 6:27
  for
• 6:28
  one
• 6:28
  thing
• 6:28
  and
• 6:28
  I'd
• 6:28
  come
• 6:28
  out
• 6:29
  with
• 6:29
  something
• 6:29
  else,
• 6:29
  which
• 6:29
  is
• 6:29
  always
• 6:30
  a
• 6:30
  story
• 6:30
  you
• 6:30
  hear.
• 6:31
  It
• 6:31
  comes
• 6:31
  down
• 6:31
  to
• 6:31
  great
• 6:32
  product
• 6:32
  and
• 6:32
  great
• 6:32
  merchandising
• 6:33
  and
• 6:33
  only
• 6:34
  things
• 6:34
  that
• 6:34
  you
• 6:34
  can
• 6:34
  find
• 6:35
  at
• 6:35
  Target.
• 6:35
  And
• 6:36
  that's
• 6:36
  what
• 6:36
  you
• 6:37
  have
• 6:37
  to
• 6:37
  do
• 6:37
  first
• 6:38
  and
• 6:38
  foremost
• 6:39
  to
• 6:39
  activate
• 6:39
  this
• 6:40
  creator
• 6:40
  strategy.
• 6:40
  So
• 6:41
  the
• 6:41
  creator
• 6:41
  strategy
• 6:41
  is
• 6:41
  one
• 6:42
  thing
• 6:42
  for
• 6:43
  table
• 6:43
  stakes,
• 6:43
  if
• 6:44
  we
• 6:44
  agree
• 6:44
  on
• 6:44
  that.
• 6:45
  But
• 6:45
  you've
• 6:45
  got
• 6:45
  to
• 6:46
  be
• 6:46
  able
• 6:46
  to
• 6:46
  activate
• 6:46
  it
• 6:46
  with
• 6:47
  great
• 6:47
  product
• 6:47
  and
• 6:47
  great
• 6:48
  merchandising
• 6:48
  and
• 6:49
  as
• 6:49
  a
• 6:49
  Target
• 6:49
  brand.
• 6:50
  And
• 6:50
  that's
• 6:50
  something
• 6:51
  that
• 6:51
  I
• 6:51
  think
• 6:51
  we're
• 6:52
  still
• 6:52
  all
• 6:53
  waiting
• 6:53
  to
• 6:53
  see.
• 6:54
  The
• 6:54
  revival
• 6:54
  of
• 6:55
  that
• 6:55
  hasn't
• 6:55
  quite
• 6:56
  come
• 6:56
  yet.
• 6:56
  You're
• 6:56
  shaking
• 6:56
  your
• 6:57
  head.
• 6:57
  Yes.
• 6:57
  Now.
• 6:57
  Now
• 6:58
  we're
• 6:58
  in.
• 6:58
  Specifically
• 6:59
  in
• 6:59
  agreement.
• 7:00
  Oh,
• 7:00
  yes,
• 7:01
  yes.
• 7:01
  I
• 7:01
  think
• 7:02
  you
• 7:02
  know,
• 7:02
  that.
• 7:02
  That
• 7:02
  in
• 7:03
  store
• 7:03
  experience.
• 7:03
  I'm
• 7:04
  thrilled
• 7:04
  that
• 7:04
  they're
• 7:04
  clearly
• 7:05
  focusing
• 7:05
  on
• 7:05
  it.
• 7:06
  And
• 7:06
  I
• 7:06
  think,
• 7:07
  you
• 7:07
  know,
• 7:07
  mark
• 7:07
  your
• 7:07
  calendar
• 7:08
  this
• 7:08
  time
• 7:08
  next
• 7:09
  year.
• 7:09
  That's
• 7:09
  come
• 7:09
  back
• 7:10
  and
• 7:10
  see.
• 7:11
  See
• 7:11
  what,
• 7:11
  what
• 7:11
  we've
• 7:12
  seen
• 7:12
  and
• 7:12
  see
• 7:12
  if
• 7:12
  we
• 7:13
  fill
• 7:13
  any
• 7:13
  of
• 7:14
  the
• 7:14
  target.
• 7:14
  Mojo
• 7:15
  coming
• 7:15
  back.
• 7:16
  Yeah,
• 7:16
  right.
• 7:17
  Yeah.
• 7:17
  And
• 7:17
  no
• 7:17
  one
• 7:18
  wants
• 7:18
  to
• 7:18
  see
• 7:18
  it
• 7:18
  more
• 7:18
  than
• 7:19
  I
• 7:19
  do.
• 7:19
  I
• 7:19
  will
• 7:20
  say
• 7:20
  that
• 7:20
  first
• 7:20
  and
• 7:20
  foremost,.