The proven power of values-driven marketing
Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and relevance. LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings and why they matter with Colleen Howell, VP Research at Aletheia and Chris Marchegiani, Worldwide Head of Brand Planning, Insights, and Creative Strategy at Amazon. This episode is in partnership between LIONS Advisory and Aletheia. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The…
The skinny
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