Should AI Replace Salespeople? Johan Torssell Says We’re Automating the Wrong Part
Salespeople spend most of their week on everything except selling. Research, CRM updates, meeting prep, follow-up emails. Only about a fifth of their time goes to actually talking to customers. This week on Machine Dreams, Sam Adebayo sits down with Johan Torssell, co-founder and CEO of Spiich: https://spiich.ai/ a Stockholm-based company building AI agents for B2B sales teams. Johan founded Spiich in June 2025 with CTO Dennis Hadzialic, and the company is backed by operators and founders from across the AI and enterprise software world, including investors behind Lovable and Neo4j. Before…
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