"We're not getting paid to sell stuff to a customer that they don't need." — Jerome Wiley | GGP #140
Jerome's story starts with a family business founded by his grandfather in 1956. After 33 years working his way through the shop, Jerome now helps lead the business alongside his brother. The shop's long history gives it a strong foundation of customer relationships, but maintaining that trust still depends on what customers experience every time they walk through the door.One of the clearest examples is how the shop approaches recommendations. Jerome explains that service advisors are not paid to sell unnecessary work, and customers are given options when there is more than one reasonable…
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