Latest / Virtual GM - A Hotel Management Podcast
🎧 Episode 25: Loyalty That Works: How Independent Hotels Win with Stash Rewards
In this episode, Cody welcomes Audrey Yates, Vice President of Hotel Partnerships at Stash Hotel Rewards, to break down what truly makes loyalty programs work for independent hotels—without sacrificing brand identity or guest experience.
Cody and Audrey dive into how Stash empowers independent properties to compete with big brands by offering meaningful loyalty benefits, driving repeat stays, and increasing direct bookings—while still letting hotels stay true to their unique story.
🔹 Segment 1: What Makes Stash Hotel Rewards Different
Audrey explains how Stash was built specifically for…
The skinny
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