Can Market-Based Pricing Save Healthcare? (with Dr. Keith Smith)
“In what other industry are you just not covered up with business if you're cheaper and better? This is America, for God's sake." - Keith Smith
This is a special episode with a special guest: Dr. Keith Smith from the Surgery Center of Oklahoma. Keith realized in the 1990s that the surgery system in America was exploitative and unfair, and decided to “rebel”, setting up a “parallel market” to sell surgeries direct to consumer at a listed price without any middlemen.
The idea of a consumer knowing the price ahead of purchasing a service (and not being charged afterward!) seems fundamental and…
The skinny
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