Ethnic Grocers Lose $210K a Year Per Store. Here's Why
Being in Whole Foods won't get your product into an ethnic grocery store.
Aaqib Usmani, CEO at Tasteport, explains what actually does.
How do CPG brands sell to ethnic and independent grocers, and why are those stores losing $210K in profit a year per location?
Aaqib works with the international grocers that serve North America's Asian, Latin and African communities, and his platform holds a catalog of over 15,000 SKUs.
In this conversation he breaks down how CPG founders should approach ethnic grocery stores: why trust beats sales stats, why store-by-store visits beat Zoom calls, why real…
The skinny
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