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How a Local Auto Shop Built a Monthly Membership
In this episode, we look at how a family-owned auto repair shop in Columbus, Ohio, grew a loyal customer base by launching a monthly maintenance membership. Owner Maria Delgado shares how the 'Car Care Club' turned sporadic repair visits into predictable recurring revenue, boosted customer retention, and helped the shop weather the 2025 parts shortage. We break down the economics: the $39 monthly fee covers oil changes, tire rotations, and brake inspections, but the real win is the 70 percent of members who return for paid repairs within six months. We also hear how…
The skinny
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