Latest / Earn Your Leisure / EYL #276 Earn Your Leisure Lecture at Wharton ft Andre Iguodala & Evan Turner: The Secrets to Success

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EYL #276 Earn Your Leisure Lecture at Wharton ft Andre Iguodala & Evan Turner: The Secrets to Success · Earn Your Leisure

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Speaker 1: An illegal alien from Guatemala charged with raping a child
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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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Speaker 1: filming and selling child pornography in Michigan. These are just
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Speaker 1: some of the heinous migrant criminals caught because of President
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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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Speaker 1: crossings are at the lowest levels ever recorded, and over
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Speaker 1: one hundred thousand illegal aliens have been arrested. If you
0:35
Speaker 1: are here illegally, your next you will be fined nearly
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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
0:43
Speaker 1: never return. But if you register using our CBP home
0:46
Speaker 1: app and leave now, you could be allowed to return legally.
0:50
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
0:55
Speaker 1: border and families will be protected.
0:57
Speaker 2: Sponsored by the United States Department of Homeland Security.
1:00
Speaker 3: Africa is one of the few.
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Speaker 4: It's a continent broken up, but it's really we look
1:04
Speaker 4: at it as a country US as African Americans, like
1:07
Speaker 4: I think of Africa, I don't think of it as countries.
1:09
Speaker 4: I think of it as a bunch of states, but
1:11
Speaker 4: it should be a country. We're gonna talk about group economics.
1:13
Speaker 4: Imagine if Africa had one currency. But just understanding that,
1:17
Speaker 4: you know the complexities of Africa, even Nigeria two hundred
1:21
Speaker 4: and seventy million people.
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Speaker 3: The oil comes from there.
1:23
Speaker 4: You know, I had a great understanding of Nigeria when
1:26
Speaker 4: I went twenty nineteen. The oil that comes from Africa,
1:29
Speaker 4: but they have no refineries. They export their oil and
1:33
Speaker 4: then they.
1:33
Speaker 3: Buy back gas.
1:35
Speaker 4: Because they don't have refineries, they can build the infrastructure
1:37
Speaker 4: with their wealth. That let me know everything I needed
1:39
Speaker 4: to know in terms of all I know exactly what's
1:42
Speaker 4: going on.
1:45
Speaker 3: Oh there we go, yep, yep. Yeah, yes, shows the music.
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Speaker 5: So first and foremost, you want to think Warden for
1:56
Speaker 5: having us. This is something that we definitely don't take lightly.
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Speaker 5: You know, It's been a tremendous journey for us and
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Speaker 5: this is another milestone that we get to, you know,
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Speaker 5: check off the bucket list.
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Speaker 6: So this is gonna be fun. And to deal with
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Speaker 6: these guys.
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Speaker 5: We've been talking for the last hour, so this is
2:10
Speaker 5: gonna be a definitely fun conversation for sure. But before
2:14
Speaker 5: we want to start, just wanting to say thank you.
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Speaker 5: Really appreciate it, all right, so let's let's get into it.
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Speaker 5: You guys want to say anything before we start.
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Speaker 4: I mean you, I'm just in the presence of greatness.
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Speaker 4: So yes, no, thank you all.
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Speaker 3: That's all.
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Speaker 4: Just thank y'all for allowing us to be here. We
2:32
Speaker 4: want to have a great conversation. Hopefully you take something
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Speaker 4: from this. But most importantly, I know we say this
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Speaker 4: a lot and it sounds cliche, like we let's all connect,
2:43
Speaker 4: let's find a way for us to build.
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Speaker 3: You know, I have a lot going on, and there
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Speaker 3: will all this being recorded. I'm not sure if you
2:54
Speaker 3: know this. There are there are some job openings.
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Speaker 4: That's that's all I'm trying to say without saying I'm
2:58
Speaker 4: gonna fire people.
3:01
Speaker 3: Clapping up a job opening. It's like Oprah, a new Oprah.
3:04
Speaker 3: You got a job, got a job, got a job,
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Speaker 3: the whole I love that shout out to the cadets.
3:09
Speaker 3: They got a job.
3:14
Speaker 6: For sure. It's a lot of cadetsing here. I don't
3:16
Speaker 6: know where I was at getting ready for war.
3:24
Speaker 5: Hopefully not perhaps not maybe hopefully, So let's get into it.
3:31
Speaker 5: I know we're going to, you know, ask each other questions.
3:33
Speaker 5: But I want to ask you guys a question. How
3:36
Speaker 5: did this partnership come together? You guys obviously, you know
3:39
Speaker 5: played in the league and that's a brotherhood, but now
3:43
Speaker 5: you have a different brotherhood in business and then you
3:46
Speaker 5: know new age media communications.
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Speaker 6: So how did this partnership come together with you guys?
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Speaker 4: Well, I mean he's he's a great storyteller in terms
3:55
Speaker 4: of like how we actually met. And so I'll do
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Speaker 4: terror Tino style. I'll go later and then he'll go
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Speaker 4: back in time. But essentially, you know, with the media part,
4:06
Speaker 4: you know, we we have such similar you know, viewpoints
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Speaker 4: of the world and the things we see, but I
4:15
Speaker 4: think we speak to it differently, and I think it's
4:18
Speaker 4: it's communicated to the masses, you know. I have, you know,
4:25
Speaker 4: the folks that I can speak to, and then he
4:27
Speaker 4: has the folks that he can speak to, and we
4:29
Speaker 4: feel like we can cover a lot of ground. But
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Speaker 4: what we were seeing is just only your own ip
4:36
Speaker 4: and understanding the power behind it, you know. Growing up,
4:41
Speaker 4: I think all we had was Bob Johnson and b E. T.
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Speaker 4: And there's been a lot of conversation behind that in
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Speaker 4: terms of you know, jay Z's doing it now. You
4:52
Speaker 4: know we're building up our own properties. You know, we
4:57
Speaker 4: were talking about Rihanna and Finti outside, we talked a
5:00
Speaker 4: lot of NBA athletes with underwear lines. We talked about
5:04
Speaker 4: the skims deal with the NBA, and I've had a
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Speaker 4: lot of conversation. We can talk about this later in
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Speaker 4: terms of what do we do with those properties once
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Speaker 4: we build them up, because there's a lot of the
5:16
Speaker 4: feedback can be negative sometimes if we sell it. But
5:19
Speaker 4: then I also heard isn't that the purpose to IPO?
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Speaker 4: And I think you've done an incredible job of enlightening
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Speaker 4: your listeners, which is our community in terms of participating
5:33
Speaker 4: in public companies, and so yes, we should go out
5:37
Speaker 4: and reap the fruits of our labor in terms of
5:39
Speaker 4: what we're building. But when we do go public, like
5:42
Speaker 4: our people can participate and that's how you sell it,
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Speaker 4: you know, And so there's not that negative connotation from
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Speaker 4: behind it coming from that And so with us too,
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Speaker 4: we have conversations like this all the time, and that's
5:54
Speaker 4: why we chose to go out. And as you know,
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Speaker 4: I have a deal with ESPN and ETS had deals
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Speaker 4: that he's done in the media space, and so we
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Speaker 4: can use those platforms to leverage to raise our profile.
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Speaker 4: But then we have our own property that we can
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Speaker 4: go out and we can try to scale and go
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Speaker 4: deeper into our conversations and to our listeners and kind
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Speaker 4: of give them some insights on on our minds and
6:19
Speaker 4: how we got to where we are having success, not
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Speaker 4: just on the court, but off the court.
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Speaker 7: And just to go further into that. You know, myself
6:27
Speaker 7: and Jury we met like back in nine, so he
6:30
Speaker 7: was in the league. I was getting ready to go
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Speaker 7: into my last year at college and join the league.
6:35
Speaker 7: So when I walked into the gym at UH in Chicago,
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Speaker 7: we were able to you know, join a make a friendship.
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Speaker 7: A year later, I get drafted to the six series.
6:43
Speaker 7: I was his rookie, and uh, you know, he was
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Speaker 7: a vet to me. So we kind of had our
6:49
Speaker 7: ups and downs as being nice, very very kind of rookie,
6:53
Speaker 7: and you know, our first five or six months was
6:56
Speaker 7: kind of rocky, but eventually we realized we were kind
6:59
Speaker 7: of the same in the the same mindset, and I
7:01
Speaker 7: think that's where the friendship grew. So once he left
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Speaker 7: Philly and we went through our career, we stayed connected
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Speaker 7: and stay locked and over time I got offers for
7:09
Speaker 7: different UH media outlets and different shows. But I really
7:13
Speaker 7: just took my time to really, uh try to formulate
7:16
Speaker 7: it and make it the most organic. And I think
7:18
Speaker 7: the number one thing is trying to find people who
7:20
Speaker 7: you relate to and most importantly, who support you. And
7:23
Speaker 7: uh that's how Point Forward started. And uh, you know,
7:26
Speaker 7: just for myself after being in Philly such a tough
7:28
Speaker 7: UH media market, one thing that I really put priority
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Speaker 7: on is uh getting my own story out there and
7:35
Speaker 7: telling my own narrative and uh, you know, telling the
7:38
Speaker 7: narrative from the athlete that someone get gets mixed up.
7:41
Speaker 7: Some of the best people I ever met were in
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Speaker 7: the NBA, and some of the smartest people I ever
7:44
Speaker 7: met we're in the NBA, and uh, to reach that
7:47
Speaker 7: feet it's no small tasks. And I think to tell
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Speaker 7: that story from uh you know, uh you know super
7:55
Speaker 7: you know, super accomplished individual like Dre or you know,
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Speaker 7: seeing things like my South really you know, open up
8:01
Speaker 7: the market and spread the narrative for what athletes can be.
8:04
Speaker 7: And you know, three years ago when we started, it
8:07
Speaker 7: was a small conversation. To the point now where meeting
8:10
Speaker 7: with billionaires and some of the time people and you know,
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Speaker 7: breaking awarding talking to you know, the future mind. So
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Speaker 7: it's been a cool thing and it's been fun.
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Speaker 8: That's pretty I've always wanted this because where you land
8:22
Speaker 8: in the league is important. Obviously, you guys start in Philly,
8:26
Speaker 8: but branding is something that has shifted a little bit.
8:29
Speaker 8: Right when you came in the league out of Arizona,
8:31
Speaker 8: you out of Ohio State, there wasn't a focus on
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Speaker 8: making the individual the person like the start right, Like,
8:37
Speaker 8: we had a few stars and brands got behind it,
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Speaker 8: but everybody didn't have their own individual situation.
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Speaker 3: So I wonder where did that shift for you guys?
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Speaker 7: Right?
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Speaker 8: Was it the move to go the state where now
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Speaker 8: you're in an area Silicon Valley particular, where the conversation
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Speaker 8: outside of basketball's happening and you're privy to it and
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Speaker 8: now starting to take that information and applying it and
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Speaker 8: that relationship with him continue. Right now you're learning things,
9:02
Speaker 8: but you're not on the same team. Hey, let me
9:04
Speaker 8: put you up on some game.
9:06
Speaker 4: No, No, for sure, it's interesting now these they think
9:10
Speaker 4: they're too young putting their brands together.
9:13
Speaker 3: I think you need to show.
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Speaker 4: Your excellence on the court first, and that's where you
9:21
Speaker 4: really establish yourself. I think it is the inverse effect
9:24
Speaker 4: has happened where You've got a kid with a brand
9:27
Speaker 4: and I'm like, well, wait, why do you have a
9:28
Speaker 4: brand all you play basketball? As opposed to he's one
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Speaker 4: of the best at what he does. And I think
9:37
Speaker 4: as we've technology has gotten better and with making sports
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Speaker 4: more valuable is you can get closer to the athlete
9:44
Speaker 4: than ever and that actual individual athlete is B two
9:49
Speaker 4: C where I can actually touch my fans, like I
9:53
Speaker 4: can get close to them, like they can see me.
9:55
Speaker 4: And before it was only your superstars, we call them
9:57
Speaker 4: your signature guys.
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Speaker 3: Who had their own shoes.
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Speaker 4: Well, now we were just talking about a guy in
10:02
Speaker 4: the back who's at the all white party. But he's
10:05
Speaker 4: making his presence felt and people identify him although he
10:09
Speaker 4: may not be a you know, household name. And so
10:14
Speaker 4: even if you're the ninth man on the team, you
10:17
Speaker 4: still can have a brand, but you can make yourself
10:20
Speaker 4: the best ninth man in the NBA, like, make your
10:23
Speaker 4: presence on the court first. And I think that's where
10:26
Speaker 4: it's changed as time has gone on. And I had
10:30
Speaker 4: the I was fortunate enough to have the same agent
10:32
Speaker 4: as Kobe Bryant, so I was able to see how
10:35
Speaker 4: Kobe was moving and so that's what led me to understand, like,
10:38
Speaker 4: all right, I got to do it on the court first,
10:39
Speaker 4: do it on the court first.
10:40
Speaker 3: But now these kids are getting smarter.
10:42
Speaker 4: It's just they have to make sure they take care
10:44
Speaker 4: of you know, what they have going on on the court.
10:46
Speaker 4: And going to the Bay was amazing. But my business partner, Rudy,
10:51
Speaker 4: he was in here right now. We were talking about
10:54
Speaker 4: Silicon Valley years before I got there. Just didn't know
10:59
Speaker 4: that I would be there, but when the opportunity came.
11:02
Speaker 3: That was a part of the strategy.
11:03
Speaker 4: When I got into free agency, the Warriors didn't have
11:06
Speaker 4: cap space, and I actually had a meeting with them,
11:10
Speaker 4: and I'll never forget I had a meeting with the
11:14
Speaker 4: New Orleans. Sacramento offered me an amazing deal. It was
11:19
Speaker 4: damn near doubled the deal I took like it was
11:21
Speaker 4: a lot, but I had to sign it within like
11:26
Speaker 4: five minutes. And he was like the owner was like, Andre,
11:31
Speaker 4: You're the future, You're a King's two point zero incredible.
11:35
Speaker 4: And I still have a great relationship with him because
11:38
Speaker 4: the vision that I took to the Warriors, he actually
11:40
Speaker 4: wanted me to bring that vision to the Kings. He
11:42
Speaker 4: actually saw it, and I've never spoken that, and he
11:45
Speaker 4: deserved a lot of credit. He saw that, like, listen,
11:47
Speaker 4: you're the blueprint for what the NBA player should be
11:51
Speaker 4: in terms of your business. Because he came from the Warriors,
11:53
Speaker 4: so he saw it, but he didn't know. I had
11:55
Speaker 4: a meeting with the Warriors because the Warriors had no
11:57
Speaker 4: cap space. But I actually set up a meeting with
11:59
Speaker 4: the Warriors. They were like the fourth team I met
12:01
Speaker 4: with that day. And it was Mark Jackson, it was
12:05
Speaker 4: Joe Lacup, and they had two execs in there, and
12:08
Speaker 4: they said, Andre, we appreciate you inviting us in. You know,
12:13
Speaker 4: just kind of know why you wanted us to come
12:14
Speaker 4: in knowing that we don't have cap space. And then
12:16
Speaker 4: I just broke down why I wanted to play for them, Like, hey,
12:19
Speaker 4: like I see it in Steph Curry.
12:22
Speaker 3: We just lost to him. Steph wasn't Steph? I see it?
12:24
Speaker 4: And you got this kid. I had the guard named
12:26
Speaker 4: lay Thompson. I never heard of this kid, but this
12:29
Speaker 4: kid can shoot.
12:29
Speaker 3: It like none other.
12:32
Speaker 4: I didn't tell them that I had been following Silicone Valley,
12:35
Speaker 4: but I said, it's some business things that I'm trying
12:37
Speaker 4: to figure out.
12:38
Speaker 3: It was in the back of my mind.
12:39
Speaker 4: And they were like, well, we appreciate it, and we
12:42
Speaker 4: appreciate how you feel about our organization, but there's nothing
12:44
Speaker 4: we can do but my agent and their GM who
12:48
Speaker 4: was there, Bob Myers. They used to work together at
12:51
Speaker 4: the same agency. Dwight Howard was stalling one weekend. I
12:57
Speaker 4: was going to sign with the Dallas Mavericks on like
12:59
Speaker 4: a Friday, and Mark Cuban has called and said with
13:02
Speaker 4: Dwight Howard pushed back his decision to Monday, so you
13:05
Speaker 4: gotta wait. My agent and the Warriors GM figured out
13:10
Speaker 4: like a trade situation like Richard Jefferson will go here,
13:14
Speaker 4: two other players go here, opens up cap and space.
13:17
Speaker 4: We can get it done. And then sometimes it's like,
13:19
Speaker 4: you know, why do you believe in higher power? Like
13:21
Speaker 4: some things just work out for the reasons they're supposed
13:24
Speaker 4: to work out, and boom, it worked out crazy and
13:27
Speaker 4: then you know the rest is history.
13:30
Speaker 6: No, you never know, you never know.
13:34
Speaker 5: So I want to fast forward it a little bit
13:36
Speaker 5: and Dre I know obviously we'll talk about your role
13:39
Speaker 5: with the NBA, but NBA PA, but I'm interested to
13:42
Speaker 5: know your idea and what the vision is for NBA
13:47
Speaker 5: basketball and the continent of Africa.
13:49
Speaker 4: Yeah, well, it's some interesting developments have happened there recently.
13:53
Speaker 4: I know, the ahead of NBA Africa just stepped down
13:57
Speaker 4: and so, you know, Africa is one of those I
14:01
Speaker 4: have to speak different now with the role.
14:02
Speaker 3: I have.
14:06
Speaker 4: Et has Evan has you know, allowed me the ability
14:11
Speaker 4: to really express myself and he hates it when I'm PC,
14:15
Speaker 4: but I think he's starting to understand, you know, the
14:19
Speaker 4: power of the voice, you know, and that's why I
14:23
Speaker 4: love him next to me, because he can just speak.
14:27
Speaker 4: But Africa historically not like the last ten twenty years.
14:32
Speaker 4: I'm talking about the history of humanity in terms of
14:37
Speaker 4: they have what seventy eighty percent of the world's resources,
14:41
Speaker 4: and then how it has been taking advantage of the
14:43
Speaker 4: human capital, how that's been taken advantage of. You know,
14:46
Speaker 4: I was just listening to a speech not too long ago,
14:48
Speaker 4: like how old is Nigeria in terms of the actual
14:51
Speaker 4: nation in the sixties.
14:53
Speaker 5: Yeah, I think it's like seventies sevens right. Still, the
14:56
Speaker 5: relatively young country.
14:57
Speaker 3: Yeah, very very very young boy. Yeah, yeah, yeah.
15:06
Speaker 9: The Naja boys. Yes, jolof Rice for LUNs. And yes,
15:13
Speaker 9: my father is Nigerian, Benin City, Ado. And Africa is
15:21
Speaker 9: one of the few. It's a continent.
15:25
Speaker 4: Broken up, but it's really we look at it as
15:28
Speaker 4: a country, US as African Americans, like I think of Africa.
15:31
Speaker 4: I don't think of it as countries. I think of
15:33
Speaker 4: it as a bunch of states. But it should be
15:35
Speaker 4: a country. And you know, we're gonna talk about group economics.
15:39
Speaker 4: Imagine if Africa had one currency. But now I can
15:45
Speaker 4: get in trouble if I say that, But just understanding that,
15:49
Speaker 4: you know the complexities of Africa, even Nigeria two hundred
15:53
Speaker 4: and seventy million people.
15:55
Speaker 3: The oil comes from there.
15:56
Speaker 4: You know, I had a great understanding of Nigeria when
15:59
Speaker 4: I went twenty nineteen and the oil that comes from Africa,
16:06
Speaker 4: but they have no refineries and so they they export
16:11
Speaker 4: their oil and then they buy back gas because they
16:15
Speaker 4: don't have refineries.
16:16
Speaker 3: But they can build the infrastructure with their wealth.
16:19
Speaker 4: But that let me, that let me know everything I
16:22
Speaker 4: needed to know in terms of all I know exactly
16:25
Speaker 4: what's going on.
16:26
Speaker 3: And so with NBA Africa.
16:28
Speaker 4: We're seeing a lot of talent come from Africa, you know,
16:32
Speaker 4: Pascal Siakam, Janniss, Nigerian Joel and b you know, we
16:37
Speaker 4: got MVPs now. And the interesting thing is they probably
16:43
Speaker 4: may might get mad at me. But there's NBA Africa,
16:46
Speaker 4: there's NBA China, right but the players, we only participate
16:53
Speaker 4: in the revenue from NBA America. And so there's there's
17:00
Speaker 4: some things that need to be worked on from that perspective.
17:05
Speaker 4: But that's something that's like near and dear to me,
17:08
Speaker 4: so my eyes are constantly on it. I sat on
17:09
Speaker 4: the board of a public traded company that was based
17:12
Speaker 4: in uh Africa and we had talks in terms of
17:18
Speaker 4: like sponsoring the uh n BE Africa team and so
17:21
Speaker 4: my and then a lot of players are involved. Lou
17:24
Speaker 4: Al Dang close friend of mine, uh not close enough,
17:28
Speaker 4: but I look up to him in terms of like
17:30
Speaker 4: what he's been able to build a portfolio, has been
17:31
Speaker 4: able to build, what he's done with. What team did
17:35
Speaker 4: he have they made the Olympics South South Sudan. Yeah,
17:42
Speaker 4: we had Royal Ivy who was my teammate here, he
17:45
Speaker 4: was the head coach. He's doing some amazing things. Basketball
17:51
Speaker 4: without borders. We have a lot of players that participated
17:55
Speaker 4: in that as kids in the NBA, and so we're
17:57
Speaker 4: seeing you know, we talk about building Pipelin right, we're
18:00
Speaker 4: talking about giving out jobs and you know, just controlling
18:04
Speaker 4: or not controlling, but raising your talent.
18:07
Speaker 3: And so it's it's it's on my it's on my radar.
18:10
Speaker 4: And we've been having a lot of conversations in terms
18:12
Speaker 4: of like, how do you own a part of the
18:14
Speaker 4: business that you're you know, you're you, you are the
18:18
Speaker 4: reason why the business exists and athletes have never been
18:21
Speaker 4: able to participate in you know, uh, the value increase
18:26
Speaker 4: of NBA teams. You talk about ghost or phantom shares.
18:30
Speaker 4: I've had some interesting conversations about that.
18:33
Speaker 3: I like y'all. Y'all making me reveal a lot.
18:36
Speaker 7: But seriously, you guys talk about brands, and you talk
18:38
Speaker 7: about Andre or even you know, a brand I was
18:40
Speaker 7: able to have from the NBA. How did you guys
18:42
Speaker 7: are getting we start your brand so you know, now
18:45
Speaker 7: you have you know, festivals and people following you all
18:49
Speaker 7: over the.
18:49
Speaker 3: One point four million subscribers.
18:51
Speaker 7: Yeah, I mean that's actually crazy, y'all got off people.
18:55
Speaker 3: Yeah, thankfully appreciate it.
18:58
Speaker 8: Yeah, I mean the story really is formatted in purpose.
19:02
Speaker 8: To be honest with you, his career was as a
19:05
Speaker 8: financial advisor.
19:06
Speaker 3: I was a teacher.
19:08
Speaker 8: We had an opportunity, you know, every summer I took
19:11
Speaker 8: kids from my neighborhood and they were part of his program.
19:14
Speaker 3: We were teaching them about.
19:15
Speaker 8: The things that they missed in the ten months of school. Right,
19:17
Speaker 8: So everybody goes to school and they're like, I don't
19:20
Speaker 8: remember anything.
19:20
Speaker 10: I didn't learn anything. You actually, kid, what you learned ain't.
19:23
Speaker 8: Nothing, right, And so it was like I felt very
19:26
Speaker 8: complicit in that if kids are going to school, I'm
19:28
Speaker 8: a teacher, they're learning nothing. I'm not doing my job,
19:30
Speaker 8: but I'm getting paid. And so there was an opportunity here,
19:33
Speaker 8: like we can educate kids about financial literacy, about college,
19:37
Speaker 8: about decisions that they were going to make around money
19:39
Speaker 8: at fourteen, with the hopes that if they got it
19:41
Speaker 8: at fourteen, they would be more advanced by nineteen twenty
19:44
Speaker 8: twenty five. And so financial literacy was at the custom
19:48
Speaker 8: of that. It was like, all right, Bett, we're going
19:50
Speaker 8: to pay these kids to be in the program. Let's
19:51
Speaker 8: teach them about money. He had just started his career
19:54
Speaker 8: and advising the I'm like, this is perfect, you can
19:55
Speaker 8: come in, and so we started co teaching that.
19:57
Speaker 3: Like I learned about finance from him, he.
19:59
Speaker 8: Learned have classroom management for me, create lesson plans, and
20:03
Speaker 8: so we did that. In my mind, the vision was
20:06
Speaker 8: I need to have this program throughout New York first, right,
20:10
Speaker 8: because parents would see it. They're like, this is incredible.
20:12
Speaker 8: How do I scale this? I can't figure it out.
20:14
Speaker 8: I can't figure out. He was always into social media.
20:17
Speaker 8: He was like, this is how we do it. So
20:19
Speaker 8: we had our CEO is up there right now. He said,
20:23
Speaker 8: look shout out to app. He was like, look, I
20:26
Speaker 8: want you to record the classrooms. I was like, okay, whatever,
20:29
Speaker 8: I'm still trying to figure out how to scale this,
20:31
Speaker 8: like physically.
20:32
Speaker 10: He was like, just keep recording the classroom.
20:34
Speaker 8: He was huge on content, putting it up, and that
20:37
Speaker 8: led to him creating his own platform.
20:39
Speaker 3: Right.
20:39
Speaker 8: He wanted to teach people about finance in a different way. Right,
20:43
Speaker 8: Sometimes when we think about finance, it's a foreign language, right,
20:47
Speaker 8: And we were coming to like Roose at a Stone,
20:49
Speaker 8: we were coming like, let's break the monotony of this
20:53
Speaker 8: stush feeling when it came to financial education, let's talk
20:56
Speaker 8: it in our language. And so he was doing that ultiple.
21:00
Speaker 8: People had his own public assets show. I let him
21:02
Speaker 8: tell his story, and then people like, wait, where's the
21:05
Speaker 8: rest of that? We need more of that? Where's the episode?
21:07
Speaker 8: And one day it was just like, look, I want
21:09
Speaker 8: to do a show. Let's do this podcast. We sat
21:12
Speaker 8: in our basement. In my basement, I'm like, all right,
21:14
Speaker 8: let's do it. And that's how Ernie Leisure was burke. Really,
21:17
Speaker 8: we came up with the name pretty quickly. He was
21:19
Speaker 8: already using it as a hashtag and from there it
21:21
Speaker 8: was consistent. It was like, all right, well here's the vision,
21:24
Speaker 8: these are the ten things we need to do.
21:26
Speaker 3: Here are ten people we want to interview. Let's just
21:28
Speaker 3: go attack it.
21:29
Speaker 8: And really it started with three iPhones and that idea,
21:32
Speaker 8: and it branded into what you see now.
21:34
Speaker 3: Yeah, I think it's I don't want to cut you off.
21:36
Speaker 4: I just want you to Can you explain to me
21:39
Speaker 4: what you took from the public access and just explain
21:42
Speaker 4: to me how that works within your story and then
21:44
Speaker 4: how you knew how to maneuver into you know, subscribers,
21:48
Speaker 4: streaming and all that and the difference in the revenue
21:51
Speaker 4: streams and like how much is valued. A.
21:53
Speaker 3: Yeah.
21:53
Speaker 5: I never went to business school, but I was always
21:55
Speaker 5: interested in business my whole life, so I was studying
21:58
Speaker 5: in like real world studies. So in twenty twelve, Instagram
22:05
Speaker 5: was like fairly new, and you know, I got introduced
22:08
Speaker 5: to it, and like everybody else, I was on the
22:10
Speaker 5: app all the time. And when I'm first on Instagram,
22:12
Speaker 5: I'm just thinking, like, this is a cool app. You
22:14
Speaker 5: get to share photos. At the time, it was no videos,
22:16
Speaker 5: and at that time, it was just for iPhone users.
22:19
Speaker 5: But I quickly realized something in this situation. So I
22:23
Speaker 5: used to follow this fashion blog and the fashion blog
22:26
Speaker 5: had like a million followers at that time, and at
22:28
Speaker 5: that time, if you had a million follows, you could
22:30
Speaker 5: reach a million people. And what I realized was that
22:34
Speaker 5: what she was doing, the girl that actually was running
22:36
Speaker 5: the fashion blog, was that she would post like look
22:39
Speaker 5: books on like you know this actress war Is and
22:42
Speaker 5: this singer war this. But in between the looks, she
22:46
Speaker 5: would do like organic ads. So it'd be like a
22:50
Speaker 5: small boutique in Philly that had a blazer and you
22:55
Speaker 5: didn't really know it wasnt ad unless she was actually
22:57
Speaker 5: really studying it. So right then I'm like, this is
23:02
Speaker 5: crazy because how I was looking at it was like, Okay,
23:06
Speaker 5: how many people subscribe to New York Times probably a
23:09
Speaker 5: million people in circulation from New York Times every single day.
23:13
Speaker 5: And how much money does it cost to run an
23:16
Speaker 5: ad in the New York Times? Fifty thousand dollars one
23:19
Speaker 5: hundred How much money does it cost to run an
23:22
Speaker 5: ad on NBC ABC millions of dollars? Right, but I'm
23:26
Speaker 5: thinking I didn't know, but I'm thinking to myself that
23:29
Speaker 5: they're probably playing her five hundred dollars one thousand dollars,
23:32
Speaker 5: but they can reach just as many people as all
23:34
Speaker 5: of these traditional outlets. So then that's when I was like, Okay, advertising.
23:40
Speaker 6: Is going to change. This is the new wave.
23:44
Speaker 5: So I actually had a meeting with him and I
23:47
Speaker 5: was explaining this to him, and I was like, we
23:49
Speaker 5: need to start a fashion blog, and we did. We
23:53
Speaker 5: started a fashion while I was called fashion Wave and
23:55
Speaker 5: we actually got it too, like twelve thousand followers. But
23:57
Speaker 5: that was the original point where it was like, social
24:00
Speaker 5: media is something that's going to take over the world.
24:04
Speaker 5: Most people have no idea how they're actually using it.
24:07
Speaker 5: They're just using it as consumers, but there's a business
24:10
Speaker 5: behind this. This is before influencer was even a word.
24:13
Speaker 5: This is before you had to put ad You could
24:16
Speaker 5: just organically do it. That didn't work out, but the
24:19
Speaker 5: idea was still there. So the next idea was I
24:24
Speaker 5: was a financial advisor at the time, so I wanted
24:28
Speaker 5: to become a celebrity financial advisor.
24:30
Speaker 6: That was my original goal. I wanted to work with
24:33
Speaker 6: athletes entertainers.
24:34
Speaker 5: Because I felt like I played basketball my whole entire life,
24:37
Speaker 5: and I was looking at the people that was representing
24:40
Speaker 5: athletes and I'm like, I know that they don't They're
24:43
Speaker 5: not from the culture. They're not listening to the music.
24:46
Speaker 5: I know the music. I'm listening to it. Why should
24:49
Speaker 5: they get to work with these people. I know I'm
24:52
Speaker 5: more qualified because I can actually sit down and have
24:54
Speaker 5: a conversation.
24:56
Speaker 6: But I didn't know anybody.
24:58
Speaker 5: I had no inroads, no advanced degree, and I didn't
25:03
Speaker 5: really have a way to actually get my way into
25:05
Speaker 5: the door. So the idea was to become a famous
25:09
Speaker 5: celebrity financial advisor. Because I was looking at the landscape
25:13
Speaker 5: and I'm like, okay. Social media has provided a platform
25:17
Speaker 5: for anybody to become a celebrity, a celebrity chef, a
25:20
Speaker 5: celebrity trainer. Previously, you can only become a celebrity if
25:23
Speaker 5: you was an athlete or an entertainer. But now you
25:25
Speaker 5: could be a celebrity anything. I'm like, well, you maybe
25:30
Speaker 5: be able to be a celebrity financial advisor, right.
25:34
Speaker 3: It's possible, Jess.
25:38
Speaker 6: Maybe.
25:39
Speaker 5: So that's when all of the content comes into play, right,
25:43
Speaker 5: Wherea's record everything. I'm mad, we're not recording this, but
25:46
Speaker 5: that's the number one rule in life is to record
25:48
Speaker 5: everything because you never know, So we record, were recording.
25:54
Speaker 6: This, but you gotta get you got to get the
25:56
Speaker 6: organic organic.
25:59
Speaker 3: Cell phone footage algorithm breaker.
26:03
Speaker 5: So now it's like, Okay, record the classroom, record selfie videos,
26:09
Speaker 5: record everything. To your question about the public access show,
26:14
Speaker 5: the number one rule in life is to cultivate relationships.
26:18
Speaker 5: There's a lot of number one rules.
26:19
Speaker 8: In life, by the way, just so y'all know, yes, yes,
26:26
Speaker 8: three more coming, So you gotta cultivate.
26:28
Speaker 5: You gotta cultivate. Yes, you gotta cultivate relationships. So I
26:33
Speaker 5: was like, okay, at that time, I wanted.
26:36
Speaker 3: To get earners. What's up?
26:38
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Speaker 1: An illegal alien from Guatemala charged with raping a child
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30:16
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30:42
Speaker 5: In front of all like the top real estate developers
30:46
Speaker 5: and entrepreneurs and architects, these are people that have made
30:51
Speaker 5: a lot of money and successful, but nobody knows them.
30:54
Speaker 5: And what I realized is that the number one rule
30:56
Speaker 5: of life is that everybody wants to talk about themselves. Right,
31:00
Speaker 5: So I'm like, Okay, if I could provide a platform
31:02
Speaker 5: for somebody to talk about themselves, then now that's actually
31:06
Speaker 5: a way for me to build a relationship. So I
31:09
Speaker 5: get off with a public access show. I never looked
31:11
Speaker 5: at it as a public access show. I looked at
31:13
Speaker 5: as a TV show, and that's how I pitched it.
31:15
Speaker 5: I would go to somebody and be like, you know,
31:16
Speaker 5: I have a TV show, do you want to be
31:18
Speaker 5: Nobody's going to turn down be on a TV show,
31:19
Speaker 5: especially if they've never been on TV. So what that
31:24
Speaker 5: actually did was helped me to sharpen my communication skills
31:28
Speaker 5: and learn how to actually interview people. Right, So all
31:32
Speaker 5: of this is happening at the same time. We have
31:34
Speaker 5: a relationship from growing up together and working in the
31:36
Speaker 5: classroom as he just described, and my social media following
31:39
Speaker 5: is building at the time. So when we start earning
31:42
Speaker 5: a leisure the show, now we have a lot of
31:46
Speaker 5: things working for us, right, So when we hit the ground,
31:53
Speaker 5: it's like an explosion because we was able to actually
31:57
Speaker 5: provide information in a very related manner. So we're kind
32:01
Speaker 5: of like the latter to the clouds. I think a
32:03
Speaker 5: lot of times in our community there have been a
32:07
Speaker 5: small pocket of black intellectuals, but they have not been
32:13
Speaker 5: able to fully communicate or relate to the vast majority
32:18
Speaker 5: of black people on the ground. So now you have
32:22
Speaker 5: a disconnect. The intellectuals feel like they're better than the masses.
32:28
Speaker 5: The masses feel like the intellectuals are Bougagie's and they
32:32
Speaker 5: just like disregard them, right. So I'm like, well, there's
32:36
Speaker 5: value in both places. We need each other, right, So
32:39
Speaker 5: it's like, okay, we have an interesting background where we're
32:44
Speaker 5: able to communicate to everybody. We can be in an
32:48
Speaker 5: Ivy League school, where we can be in a penitentiary.
32:50
Speaker 5: We communicating the people, and we have been in both
32:52
Speaker 5: places communicating with people and educating people. So when we
32:57
Speaker 5: were able to provide the education, it was done in
33:01
Speaker 5: a very non traditional manner when it comes to business.
33:05
Speaker 5: So the way that we dressed we had hoodies and
33:07
Speaker 5: T shirts. The way that we talked, we would using
33:09
Speaker 5: hip hop references, but we're breaking down case studies and
33:11
Speaker 5: we're actually talking about very high level business, right, and
33:14
Speaker 5: everybody wants to make money. So what happens is that
33:18
Speaker 5: it's just perfect timing. It hits social media, and then
33:22
Speaker 5: it just explodes on social media. My original thesis on
33:26
Speaker 5: social media actually turned out to be right. Like I said,
33:28
Speaker 5: we just had to wait some time and we switched
33:31
Speaker 5: lanes a little bit, but the idea of it came
33:35
Speaker 5: to fruition. And then there's opportunities in every crisis. So
33:39
Speaker 5: when the pandemic happened, everything shut down and everybody was scared,
33:43
Speaker 5: and a lot of people, you know, unfortunately lost their
33:47
Speaker 5: jobs and some people passed away as well. But then
33:50
Speaker 5: some people benefited. We were on this side of the
33:53
Speaker 5: people that actually benefited because when everybody was home, they
33:56
Speaker 5: had nothing to do.
33:57
Speaker 6: So then they.
33:58
Speaker 5: Started watching us a show called Market Money, who were
34:01
Speaker 5: actually teaching people about stocks investing. Then something that happened
34:05
Speaker 5: in our favor was that everybody got a stimulus check.
34:09
Speaker 5: Then something that happened in our favors that the stock
34:10
Speaker 5: markets started the skyrocket. So now people are making money
34:13
Speaker 5: in real time from our information, and then it becomes
34:16
Speaker 5: like a cult following. Now everybody's passinated along and they're
34:19
Speaker 5: telling their friend, they're telling their cousins, and before you
34:22
Speaker 5: know it, we're at like a million people that's watching us.
34:24
Speaker 5: Right So this is all part of during your Leisha's story,
34:29
Speaker 5: how we was able to grow organically. But it's a
34:32
Speaker 5: mix of I think, having a unique product, mixing it
34:35
Speaker 5: with the right time, and maximizing the moment. We're in
34:39
Speaker 5: a moment right now where traditionally media, if we were
34:43
Speaker 5: to try to start a show fifteen twenty years ago,
34:46
Speaker 5: we would have to go to Bloomberg, CNBC, ABC, and
34:52
Speaker 5: we would have to compromise who we are. We would
34:55
Speaker 5: have to like shave our face, and we would have
34:57
Speaker 5: to talk in a language that we didn't even feel
35:00
Speaker 5: comfortable talking in. We would have to wear a suit,
35:04
Speaker 5: we would have to be under the umbrella of them.
35:06
Speaker 5: We couldn't own our own show. It be unpossible. But
35:09
Speaker 5: now the cell phone has empowered the creatives and independence,
35:15
Speaker 5: and now we're able to break through without having to
35:18
Speaker 5: go through the actual gatekeepers or the larger institutions. But
35:22
Speaker 5: what has propelled us to even a higher level is
35:25
Speaker 5: there's a middle ground that can be reached where now
35:28
Speaker 5: independence is at a all time high and we have
35:30
Speaker 5: the leverage, but it's only so far you can go
35:33
Speaker 5: as an independent from just exposure resources. There's still some
35:38
Speaker 5: level of benefit from corporate. But now we can work
35:44
Speaker 5: with corporate from a relationship standpoint as opposed to them
35:49
Speaker 5: owning everything standpoint, because we have leverage. So now we've
35:52
Speaker 5: been able to leverage with a lot of different corporate
35:56
Speaker 5: relationships which have helped us expand our reach globally and
35:59
Speaker 5: expand our reach and accelerated the growth in a much
36:02
Speaker 5: quicker manner. So this is an interesting time for creatives
36:06
Speaker 5: because now you can grow your following whatever you're doing,
36:12
Speaker 5: use that leverage to work with corporate but maintain ownership,
36:16
Speaker 5: maintain independence, and have real leverage and real partnership as
36:20
Speaker 5: opposed to being an employee. And that's something that has
36:24
Speaker 5: accelerated our growth as well. So has a very long
36:27
Speaker 5: winded answer to your question, but I think that it
36:29
Speaker 5: might be beneficial for anybody that's interested in new age
36:32
Speaker 5: business and media.
36:33
Speaker 8: It's crazy because as he's talking and I was listening
36:35
Speaker 8: to you, Dre, when you were talking about Nigeria, when
36:37
Speaker 8: we talk about how we creative, there reaching people that
36:40
Speaker 8: made me think about the first time, like what you
36:42
Speaker 8: were speaking about was illegal Dangote. Right, he has an
36:45
Speaker 8: opportunity to change the export import ratio from Nigeria, And
36:49
Speaker 8: so I'm thinking, like, how do I teach kids about that?
36:51
Speaker 8: How do I walk in the classroom and tell him
36:53
Speaker 8: like they should know this person?
36:55
Speaker 3: And so always was hip hop right.
36:57
Speaker 8: The first lesson was I took jay Z's line and
37:00
Speaker 8: I said, all Black scot is sports and entertainment until
37:02
Speaker 8: we even and I showed them six people from the
37:05
Speaker 8: world of sports entertainment. They knew every one of them,
37:07
Speaker 8: Jay Z, Beyonce, Floyd Mayweth of Doctor Dre and Oprah,
37:11
Speaker 8: they knew them all right. And Jordan and then I
37:14
Speaker 8: gave him another sheet with the six wealthiest people black
37:17
Speaker 8: people on the planet, and they knew none.
37:20
Speaker 3: I said, Damn.
37:22
Speaker 8: Jay kind of prophesized this, right, He really showed us
37:25
Speaker 8: like all we had until we even because we've never
37:27
Speaker 8: recognized anything outside that world, until I get to teach
37:30
Speaker 8: him about the wealthiest guy on the planet who was
37:34
Speaker 8: a legal Dan Godie. And now this is the crossroads.
37:36
Speaker 8: And so now that group of kids never gets to
37:39
Speaker 8: say they don't know who that guy is. And guess what.
37:41
Speaker 8: He didn't do it because he dribbled. He didn't do
37:44
Speaker 8: it because you could throw a football, he can spit around.
37:46
Speaker 8: He did it from natural resources. He did it from oil,
37:49
Speaker 8: he did it from cement. These are all different things.
37:52
Speaker 8: So now that kid, all those kids that are now
37:54
Speaker 8: hearing it, know that there's value and other things than
37:58
Speaker 8: the traditional things that have been fed through us through
38:00
Speaker 8: the TV. Right, we have to be entertaining that, we
38:03
Speaker 8: have to be there's no value in the guy who's.
38:05
Speaker 10: Going to be the doctor in the neighborhood.
38:08
Speaker 8: There's no value to the person who's going to be
38:10
Speaker 8: the teacher or who's going to be the chemist, or
38:12
Speaker 8: who's going to be the next person to venture capital.
38:14
Speaker 8: Those people weren't celebrated until this moment in time, and
38:17
Speaker 8: so that was kind of the thing, was like, all right,
38:18
Speaker 8: this is how we now can creatively reach people, use
38:21
Speaker 8: social media, use hip hop, merge it all together and
38:24
Speaker 8: delivered to the people.
38:26
Speaker 3: How long did that breakthrough tape?
38:27
Speaker 7: Because when you sit there we talked about just recently,
38:32
Speaker 7: you know, to be more than an athlete was the
38:33
Speaker 7: thing that just popped up like five or six years ago.
38:35
Speaker 7: And then a lot of times when you're coming down
38:37
Speaker 7: and talk about sports and entertainment and what young individuals
38:40
Speaker 7: typically want to be, they necessarily don't want to hear
38:43
Speaker 7: all the rye rae like educational stuff. And how did
38:47
Speaker 7: you guys keep your confidence? We always have a saying,
38:49
Speaker 7: don't you know this the caterpillar and then jot the butterfly,
38:52
Speaker 7: So like it kind of been that easy going in
38:54
Speaker 7: and you know, containing to build step by step. So
38:56
Speaker 7: how'd you guys keep that momentum up and the face
39:00
Speaker 7: did you ever get discouraged.
39:01
Speaker 5: Well, I think that when losing is not an option,
39:06
Speaker 5: then you really have no choice but to win. So
39:10
Speaker 5: it's a few ways how you look at the timeframe.
39:13
Speaker 5: You can look at it from when we started social media.
39:16
Speaker 5: That's a relatively short period in the grand scheme of
39:19
Speaker 5: things of success, like we kind of it just kind
39:21
Speaker 5: of went up. But then you look at it from
39:23
Speaker 5: like your whole entire life takes you to the moment
39:25
Speaker 5: that you're at, and that's a very long journey, right.
39:27
Speaker 5: So it's like he was a teacher and he was
39:30
Speaker 5: preparing for that moment without knowing it. I was a
39:33
Speaker 5: financial advisor and I was preparing for that moment without
39:35
Speaker 5: knowing it.
39:36
Speaker 6: Right. So I feel that you have to fully.
39:41
Speaker 5: Believe in what you're doing to not even thinking of
39:44
Speaker 5: not even you can't really even think about it not working.
39:47
Speaker 5: It's only a matter of how do I get it
39:49
Speaker 5: to work. So like for me my personal journey, I
39:53
Speaker 5: never really had a job BeForever So I went to
39:56
Speaker 5: school and then I became a financial advisor. It's a
39:59
Speaker 5: commission based situation, so anybody can get hired. It wasn't
40:03
Speaker 5: I wasn't working on Wall Street. I was working for
40:04
Speaker 5: an insurance company. It's not too difficult to get hired
40:07
Speaker 5: in that situation just being honest, but it's also extremely
40:11
Speaker 5: difficult to be successful in it.
40:12
Speaker 6: That's why it's not difficult to get hired, like not.
40:14
Speaker 5: Even saying to people is not going to be successful,
40:17
Speaker 5: but you know, it was. It's extremely difficult type of job,
40:21
Speaker 5: especially at twenty four years old, to try to convince
40:23
Speaker 5: people that they, you know, need life insurance and iras
40:26
Speaker 5: and stuff like that. But my alternative, like I said,
40:28
Speaker 5: I didn't have an advanced degree, I went to a
40:31
Speaker 5: state school. My alternative was to actually get a job,
40:35
Speaker 5: and that wasn't gonna happen. So I really had no
40:40
Speaker 5: choice but to make it happen. So I think, you know,
40:42
Speaker 5: and you when you use that type of framework, then
40:46
Speaker 5: you really don't think about like tough times or like
40:49
Speaker 5: because at the end of the day, what is a
40:52
Speaker 5: tough time? We really never really had anything anyway, So
40:56
Speaker 5: that's something that we already used to. Like, I mean,
40:58
Speaker 5: if you think about it, like, it can't really get
41:01
Speaker 5: too much worse. You only really have a you really
41:05
Speaker 5: you really have nothing to lose when you have nothing
41:07
Speaker 5: to lose, right, like when you become a millionaire. Now
41:10
Speaker 5: you start to think, like, damn, I can really screw
41:12
Speaker 5: this up and I'm back to zero. But I mean,
41:13
Speaker 5: if you have five thousand dollars in a bank account,
41:15
Speaker 5: what's the worst that can happen?
41:16
Speaker 8: Were closer to zero? Yes, right, that's real, I mean,
41:21
Speaker 8: and that's the reality. Like we grow up, we're so
41:23
Speaker 8: close to zero, so what is the risk?
41:25
Speaker 3: Right?
41:25
Speaker 10: But I thought he's going to answer this a whole
41:27
Speaker 10: different way.
41:27
Speaker 8: Was like, because the thing about I've known him since
41:31
Speaker 8: he was probably eleven years old.
41:32
Speaker 3: He's vice versa.
41:33
Speaker 8: There was never a time where our confidence ever weighed
41:35
Speaker 8: in ourselves.
41:36
Speaker 3: What we were going to do is we would figure
41:38
Speaker 3: that out.
41:39
Speaker 8: But we were always confident we were going to be
41:42
Speaker 8: Like I knew he was going to be successful, probably
41:44
Speaker 8: vice versa, and our community knew that too because we
41:47
Speaker 8: were rooted in the community. But what happened over time
41:51
Speaker 8: was that we realized representation and showing up as your
41:55
Speaker 8: authentic self was the key.
41:56
Speaker 3: Right.
41:56
Speaker 8: So most people when I worked, they were like, well,
41:59
Speaker 8: you're the gym.
42:00
Speaker 3: I'm like, yeah, I'm a physical educator, but.
42:02
Speaker 8: There's other things I do too. But people will only
42:05
Speaker 8: judge you from where they see you at, right. So
42:07
Speaker 8: like even now, if I go back to the school,
42:08
Speaker 8: they always ask me if I'm coming back.
42:10
Speaker 3: I'm like, well.
42:13
Speaker 8: About that, right, But they only could see me as that,
42:17
Speaker 8: But there was so much more to it. So when
42:20
Speaker 8: we started to grow as a company, it was like,
42:23
Speaker 8: all right, don't change who you are.
42:26
Speaker 10: Right when I was standing in front of the kids
42:28
Speaker 10: in the Bronx, I had the.
42:29
Speaker 8: Freshest Jordan's on right, I had g shot watches, I
42:32
Speaker 8: had a BMW because I knew one day a kid
42:36
Speaker 8: was gonna look at mister Millers and say I want
42:38
Speaker 8: to be him. Like a lot of kids are going
42:40
Speaker 8: to grow up saying they want to be you. But
42:42
Speaker 8: I was like, I want kids to grow up and
42:43
Speaker 8: say they could be me, because the chances that they
42:46
Speaker 8: could be me there's one hundred percent chance, right right,
42:49
Speaker 8: Like making it to the NBA is one in a million, right,
42:52
Speaker 8: But being somebody that is productive in their community, somebody
42:54
Speaker 8: that's giving back, somebody that's educating that community.
42:57
Speaker 3: They could do that.
42:57
Speaker 8: So if I could show them I could have nice
43:00
Speaker 8: car that you guys have, I can have some of
43:01
Speaker 8: the watches and some of the kicks, and that's where
43:03
Speaker 8: it stops.
43:07
Speaker 3: I'm making it very that's where it stopped. You might
43:09
Speaker 3: get luckier, you never know, you know, That's why I've
43:12
Speaker 3: been But like now, so that's the thing.
43:16
Speaker 8: Now they see that's my teacher, right, he was my
43:19
Speaker 8: teacher and I know him right.
43:22
Speaker 3: He's in Dubai. He just sat with Steve Harvey.
43:24
Speaker 8: He's here with Andre and Gordald ever turned like right
43:26
Speaker 8: now he's speaking at Warren Yo. He used to teach
43:29
Speaker 8: me how to catch a football.
43:31
Speaker 3: Like anything is possible. But the representation was there.
43:34
Speaker 8: So when you see it, show up in a hoodie
43:36
Speaker 8: and we have one fresh kicks and you know we
43:38
Speaker 8: do travel and we like to wear nice clothes. That's
43:40
Speaker 8: all part of the presentation because that's authentically who we
43:43
Speaker 8: were prior to.
43:44
Speaker 3: All of this.
43:45
Speaker 8: All we get to do now is show up as
43:47
Speaker 8: we are and people receptive receptive to it because it's like, wait,
43:51
Speaker 8: these guys is real, the real deal, This is real.
43:53
Speaker 8: This is really who they are every day and that's
43:55
Speaker 8: the easiest part. We get to show up as ourselves
43:58
Speaker 8: every single day.
44:00
Speaker 3: Now.
44:00
Speaker 4: I got a question to that for all three of you,
44:03
Speaker 4: because this is you know, I have battles with this
44:05
Speaker 4: sometimes where I had a teammate. His name was Andrew
44:07
Speaker 4: Boge and he and I have gotten really close. And
44:11
Speaker 4: I learned this from my mother. You know I did it.
44:13
Speaker 3: I wrote a book, The Six Man and go by
44:16
Speaker 3: that if you haven't read it.
44:17
Speaker 6: On Amazon right now, I wasn't.
44:20
Speaker 4: I never planned on saying that, to be honest, but
44:22
Speaker 4: my mother taught me at a young age. I had
44:24
Speaker 4: a story in there where my mother had two voices
44:27
Speaker 4: and I said this to it one time.
44:28
Speaker 3: She looked at me crazy.
44:29
Speaker 4: I was like, Mom, when you have on makeup, you're nice,
44:33
Speaker 4: and when you don't have your makeup, I think I'm
44:35
Speaker 4: gonna get a whooping at any given moment. My mom
44:37
Speaker 4: was six foot tall, so I was scared of her
44:39
Speaker 4: until I was like fifteen, like frightened.
44:42
Speaker 3: And she had two.
44:44
Speaker 4: Voices though, you know, she had the voice at home
44:46
Speaker 4: and then we went out to work she had the
44:48
Speaker 4: other voice. And I think as African Americans, we all
44:51
Speaker 4: have that. You got to switch it up and the
44:55
Speaker 4: cold switching.
44:56
Speaker 3: Thank you.
44:56
Speaker 4: And so Andrew Boget was He said to me, He's like, Hundre,
44:59
Speaker 4: why do you talk differ to like your black teammates,
45:01
Speaker 4: and then you talk different when you're talking to like,
45:04
Speaker 4: you know, white people, and I couldn't. I couldn't quite
45:08
Speaker 4: explain it to him, but I was trying to explain
45:11
Speaker 4: to him.
45:12
Speaker 3: Like my mother when we went to go, she was
45:14
Speaker 3: on the phone.
45:15
Speaker 4: I remember the phone conversation talking to this guy about
45:17
Speaker 4: a house rental.
45:18
Speaker 3: We used to rent the small two bedroom apartment.
45:20
Speaker 4: Like I went in there like maybe ten years ago,
45:24
Speaker 4: and like I'm like in there like this and I'm
45:26
Speaker 4: looking at I'm like, how did my brother and I
45:28
Speaker 4: how do we live in this space together?
45:30
Speaker 3: You know, he's the same height as me.
45:32
Speaker 4: And the guys approved the rental, like, yes, it's available
45:36
Speaker 4: to you. She took my brother and myself with her
45:40
Speaker 4: to see this, to get the house, and so we
45:42
Speaker 4: pulled up, knock on the door. He answered the door.
45:44
Speaker 4: It's like, can I help you? She was like, yes,
45:46
Speaker 4: I'm the lady you spoke to on the phone, but
45:48
Speaker 4: her voice he couldn't he couldn't tell what it was.
45:52
Speaker 4: The house is not available. So from that moment, like
45:56
Speaker 4: I understood, like how the world works, Like whoa And
46:00
Speaker 4: I'm like nine, nine years old, Like who understands that?
46:03
Speaker 4: At nine years old, and like it's just like what
46:05
Speaker 4: you're saying is like how low can you go when
46:07
Speaker 4: you I mean, what can you lose when you don't
46:09
Speaker 4: have anything to lose? And so that leads me to
46:12
Speaker 4: now I still have to maneuver how I speak. I
46:15
Speaker 4: have to be PC more PC in some places. You know,
46:18
Speaker 4: I can turn it down to other places. Even when
46:20
Speaker 4: we speak, you know, he's always saying, I want to
46:22
Speaker 4: see that spring felt it in you. But for three
46:24
Speaker 4: of you, you know, this is my question. You know,
46:26
Speaker 4: the higher you keep moving up, you're going to open
46:29
Speaker 4: doors that you know you've never been in before, or
46:32
Speaker 4: doors we've never been in before. Like I'm thinking, you know,
46:35
Speaker 4: we're seeing entertainers into these billionaire realms and they have
46:39
Speaker 4: to maneuver different.
46:40
Speaker 3: You know, we're in this room.
46:41
Speaker 4: We don't have the black Evon Musk whatever you want
46:44
Speaker 4: to call it, or the Zuckerberg Like when are we
46:46
Speaker 4: going to have our own tech companies that are you know,
46:49
Speaker 4: trillion dollar market caps?
46:51
Speaker 3: But we're inching closer.
46:52
Speaker 4: And so as you move up, you say you want
46:55
Speaker 4: to stay yourself, like we always want to stay ourselves,
46:58
Speaker 4: But are you thinking about how you plan on maneuvering
47:03
Speaker 4: once you get into certain places, and like, what's your
47:05
Speaker 4: thoughts on it?
47:06
Speaker 7: I think the only thing I can change is like
47:08
Speaker 7: I probably curse less in certain places, but that's just
47:12
Speaker 7: the truth. But like anything else, because you know, sometimes
47:15
Speaker 7: you might walk in the rooms and you might be like, man,
47:17
Speaker 7: am I am I sure I'm supposed to be here?
47:19
Speaker 7: And one thing I always says, like I've been told,
47:21
Speaker 7: it's look for the signs. And when you talk to
47:23
Speaker 7: other people, shout out to everybody, you guys are very talented,
47:28
Speaker 7: accomplished people, and so am I. And like when you
47:30
Speaker 7: talk to other people, you see the confidence that individuals
47:33
Speaker 7: have and sit in front of you have and all
47:36
Speaker 7: the things they can do, and it's like, okay, you
47:38
Speaker 7: guys are able to do that. You're able to do
47:40
Speaker 7: Like you said, what I was able to do is
47:42
Speaker 7: one in a million. And you know, you can be
47:44
Speaker 7: a teacher and be a lot of different things. And
47:46
Speaker 7: it's like I try to find, you know, the one
47:48
Speaker 7: little you know, spec that I can take to really
47:51
Speaker 7: build from. So when I sit there and I see,
47:53
Speaker 7: you know, great people speak with confidence, I'm like, well,
47:56
Speaker 7: I came from a situation of you know, poverty where
47:59
Speaker 7: you know, a single parent wasn't supposed to make it out,
48:02
Speaker 7: wasn't supposed to be in this situation. I was able
48:05
Speaker 7: to do it with you know, a tenth of a chance.
48:07
Speaker 7: So every time I look there, I'm like, all right,
48:09
Speaker 7: if these people can do it, I can leave here
48:10
Speaker 7: and do it because I've done some amazing stuff that
48:13
Speaker 7: most people can't even fathom. We talked about a lot
48:17
Speaker 7: of situations, even just for career or like mistakes. It's like,
48:21
Speaker 7: you're worry about how people judge you. But a lot
48:22
Speaker 7: of people stopped their mission a long long time ago
48:25
Speaker 7: and just went to the sideline and started pointing like, yo,
48:27
Speaker 7: that ain't him. And it's like, no, I'm your superior,
48:30
Speaker 7: I'm him. Worry about yourself, you know what I mean.
48:33
Speaker 7: And then from there I move on and just keep going.
48:36
Speaker 7: But you know, I got to keep it. Dra does
48:38
Speaker 7: a great job of smoothing it and out, but my mission,
48:41
Speaker 7: my delivery, can be a little bit more aggressive. But
48:44
Speaker 7: I definitely earn earn the right to know I'm in
48:46
Speaker 7: that room and gain confidence from comprehending that if you
48:49
Speaker 7: can do great things, I can do great things.
48:51
Speaker 3: And I take it from there.
48:52
Speaker 8: Yeah, I think you spot on with the confidence and Drake,
48:55
Speaker 8: with that story you told about your mother. They hit
48:58
Speaker 8: me dead in the heart because I remember calling my
49:02
Speaker 8: dad I work.
49:03
Speaker 3: My parents are from Jamaica. Strau.
49:05
Speaker 8: Yeah, Okay, now that we said that, now that's out
49:15
Speaker 8: the way. So I would call him, and you know
49:17
Speaker 8: that he has a he has a heavy patois at dialect.
49:21
Speaker 3: But that's changed over the years.
49:22
Speaker 8: When I would call him, he worked in Manhattan at corporate,
49:24
Speaker 8: and I told the story. I really never know what
49:26
Speaker 8: he did, but I would call him and he would
49:28
Speaker 8: answer it, and my brothers used to laugh, I'll do
49:30
Speaker 8: it for y'all. He'd be like hello, and I'd be
49:35
Speaker 8: like that, it's me. And then you know, he would
49:39
Speaker 8: talk to me in his regular voice. And when I'll
49:41
Speaker 8: call my mom, she couldn't. She never did it. But
49:43
Speaker 8: it used to irk me then, but it irks me
49:45
Speaker 8: even more so now. It's like somebody calls the house.
49:48
Speaker 8: He'll do that, and it's because I'm fighting for him
49:51
Speaker 8: to never have.
49:52
Speaker 3: To do it right.
49:54
Speaker 8: And so when we show up in these rooms, I
49:56
Speaker 8: show up exactly who I am right now, right the
50:00
Speaker 8: the guy used to stand in front of the classroom,
50:02
Speaker 8: who couldn't curse. Right, it's the same guy that's going
50:05
Speaker 8: to sit on CNBC or Good Morning America or Bloomberg,
50:08
Speaker 8: same guy that goes to the breakfast club or Joe Budden.
50:11
Speaker 10: I'm able to change the conversation.
50:13
Speaker 8: The conversation has changed, the information changes, but the person
50:17
Speaker 8: ever changes. And so we're comfortable in the barbershop, or
50:20
Speaker 8: we're comfortable right here in a business school because we trust.
50:24
Speaker 10: And we're confident in what we know. And that's the
50:26
Speaker 10: most important thing.
50:27
Speaker 8: I think a lot of times people feel intimidated because
50:31
Speaker 8: they don't know what they're talking about, right, And so
50:33
Speaker 8: that's our thing, is like I'm a constant learner.
50:35
Speaker 3: So every day, like I.
50:36
Speaker 10: Told you, I just read the Wall Street Journal before
50:38
Speaker 10: I got here.
50:39
Speaker 8: Let's have a conversation, right, I'm going to be part
50:43
Speaker 8: of the conversation because it's my point. I make it
50:45
Speaker 8: my point to I don't ever want to walk into
50:47
Speaker 8: a room where I'm going to feel like I.
50:49
Speaker 3: Don't feel confident. Right.
50:51
Speaker 8: We sat down in some procedures rooms over the past
50:53
Speaker 8: month and it was like, I feel like, yeah, we're
50:56
Speaker 8: supposed to We've earned every aspect of respect and determination
51:02
Speaker 8: and dedication to be in these rooms. So it starts
51:04
Speaker 8: with the confidence, but it also goes into that part
51:06
Speaker 8: of having an education and feeling like, you know what
51:09
Speaker 8: I belong.
51:10
Speaker 5: I want to answer this. I'll try to speed it up.
51:12
Speaker 5: But two parts. So I never really had to worry
51:16
Speaker 5: about coachs. I grew up radical so and I never
51:19
Speaker 5: had a job, so I never really had to worry
51:22
Speaker 5: about code switching, because you only cod switch when you're
51:28
Speaker 5: not in a position of power. Elon Muskin curse on TV,
51:30
Speaker 5: and it's okay, that's a fact.
51:35
Speaker 3: So but they got fingersnaps on that joint. That was
51:37
Speaker 3: crazy renaissance.
51:41
Speaker 5: But what I did realize when so when I was
51:45
Speaker 5: working as a financial advisor in my office, you know,
51:48
Speaker 5: everybody in my office was pretty much older white man.
51:51
Speaker 5: And in the beginning part of like the training, they
51:54
Speaker 5: will make you watch videos of yourself, like we have
51:57
Speaker 5: like a practice sale, and I'm I never really realized
52:02
Speaker 5: that I actually had a New York accent until I
52:04
Speaker 5: actually watched myself speak. And then then I started to
52:09
Speaker 5: realize it. And I kind of became a little self
52:12
Speaker 5: conscious of how I spoke because I know that I didn't.
52:15
Speaker 6: Have the best the best diction.
52:17
Speaker 5: I know that, you know, I had an accent and
52:20
Speaker 5: I didn't sound like anybody else in the office. But
52:24
Speaker 5: I realized that what I thought might have been a
52:28
Speaker 5: disadvantage was actually a superpower. And that's actually helped us
52:32
Speaker 5: is that there's millions of people that actually talk like
52:34
Speaker 5: I talk and relate to how I like communicate as
52:38
Speaker 5: opposed to how somebody else communicates.
52:39
Speaker 6: Those people were left out of.
52:40
Speaker 5: The conversation for a long period of time. So never
52:44
Speaker 5: run away from who you are. Embrace who you are,
52:46
Speaker 5: because that's actually a superpower. Now, you do have to
52:50
Speaker 5: be intelligent, and it is important to have a strong
52:55
Speaker 5: mastery of the language that you speak. So you know,
52:59
Speaker 5: it's like you don't wear a jumpsuit to a wedding.
53:02
Speaker 5: It's just common sense. So how you communicate in a
53:06
Speaker 5: barbershop might not be how you community said.
53:09
Speaker 8: I don't know, are you talking about the Batman suit
53:12
Speaker 8: that Jaden will Yeah, it's.
53:16
Speaker 5: I think it's just a matter of just knowing how
53:18
Speaker 5: to communicate properly, not necessarily coad switch. I don't like
53:20
Speaker 5: coach switch, and I'm not I'll never coach switch, but
53:24
Speaker 5: Steve Stouts told us something that was extremely important. I
53:26
Speaker 5: think that this has been the key to earn your
53:28
Speaker 5: Leasha's success. It's the thinnest slice strategy. When you're black,
53:33
Speaker 5: you have to deal with a variety of different things
53:35
Speaker 5: that other people don't have to deal with it don't
53:36
Speaker 5: worry about. So for us, we walk a very thin
53:40
Speaker 5: line because most people that are on TV that are
53:44
Speaker 5: communicating finances that are black, they're not relatable to the
53:48
Speaker 5: majority of black people right, how they talk, how they look, whatever.
53:53
Speaker 5: And then there's a variety of different people in our
53:56
Speaker 5: culture of hip hop that aren't taken serious in the
53:59
Speaker 5: business world.
54:00
Speaker 6: Right. So we have.
54:02
Speaker 5: To be articulate enough to be respected at the highest
54:07
Speaker 5: levels of finance to be here, right, But we also
54:11
Speaker 5: have to be edgy enough to still be likable, appealable,
54:15
Speaker 5: and relatable to the masses.
54:17
Speaker 6: That's extremely difficult.
54:18
Speaker 5: Very few people have been able to pull that one off,
54:21
Speaker 5: and that's something that we do. This is just a
54:24
Speaker 5: blessing that we've been blessed with. But this is something
54:28
Speaker 5: that when you're thinking about, you know, your pathway forward
54:33
Speaker 5: is important because a lot of times when we get
54:35
Speaker 5: isolated in circles that we're in, but we can never
54:39
Speaker 5: forget about the overarching theme of black people. And no
54:45
Speaker 5: matter how good we're doing individually, nobody is successful if
54:49
Speaker 5: the vast majority people are unsuccessful and the vast majority
54:53
Speaker 5: of people are struggling. So it's important to keep relatability.
55:00
Speaker 5: Important to be able to communicate to the masses while
55:05
Speaker 5: still having your integrity and being able to move up
55:08
Speaker 5: the ladder. Like I said, Elon Muster doesn't have to
55:11
Speaker 5: worry about that, Mark Zuckerberg doesn't have to worry about that.
55:14
Speaker 5: They can just communicate and they just live freely. They
55:16
Speaker 5: don't have to worry about street credibility. They don't have to,
55:20
Speaker 5: but we do, right. So this is a very interesting
55:25
Speaker 5: conversation that you just brought up. But I just feel like,
55:27
Speaker 5: you know, in the world of media and communications and
55:30
Speaker 5: just everything, it's important that.
55:33
Speaker 6: People have other people to look up to.
55:35
Speaker 5: That's why every kid wants to be a rapper and entertainer,
55:37
Speaker 5: because those are jobs that they see as attainable because
55:42
Speaker 5: the architect, the doctor, they're not visible. They haven't made
55:46
Speaker 5: themselves visible a lot of times, and they're so far
55:50
Speaker 5: unrelatable that nobody's even gonna try to be that right.
55:54
Speaker 5: So if we have to a make ourselves more visible,
55:57
Speaker 5: and we have to make ourselves more relatable as well,
56:00
Speaker 5: that way we can inspire more people, more kids to
56:04
Speaker 5: want to be more than just what they see on television.
56:15
Speaker 6: Thank you guys so much.
56:19
Speaker 1: An illegal alien from Guatemala charged with raping a child
56:23
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
56:27
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
56:31
Speaker 1: filming and selling child pornography in Michigan. These are just
56:35
Speaker 1: some of the heinous migrant criminals caught because of President
56:39
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
56:42
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
56:47
Speaker 1: crossings are at the lowest levels ever recorded, and over
56:51
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
56:54
Speaker 1: are here illegally, your next you will be fine nearly
56:58
Speaker 1: one thousand dollars a day, imprisoned and deported, you will
57:02
Speaker 1: never return. But if you register using our CBP home
57:06
Speaker 1: app and leave now, you could be allowed to return legally.
57:09
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
57:14
Speaker 1: border and families will.
57:16
Speaker 2: Be Protected sponsored by the United States Department of Homeland Security.
57:19
Speaker 6: Earner is what's going on.
57:20
Speaker 8: Listen, EYLU is relaunching, revamping Retoom. That's why we're creating
57:25
Speaker 8: a new educational experience that's more expensive.
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Speaker 3: Shoty telling.
57:29
Speaker 6: We got Yes twenty twenty three.
57:31
Speaker 5: We've got a lot. It's still a lot playing for
57:33
Speaker 5: you guys. So you know that EYLU already includes monthly
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Speaker 5: financial planning calls with Me, book Club calls with Troy,
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Speaker 5: real estate calls with MG to Mortgage. Got access to
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Speaker 5: the Home Buying Blueprint Volume one and Volume two. Part
57:47
Speaker 5: of the revamp will include twenty seven local chapters from
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Speaker 5: across the United States, live interactive teaching, hands on not
57:55
Speaker 5: just pre recorded videos, plus fifteen brand new curriculums.
58:00
Speaker 3: The biggest just got bigger. Head over to e y
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Speaker 3: l university dot com.
58:05
Speaker 8: That's e y l U n I V E R
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Speaker 8: s I t y dot com.
58:13
Speaker 3: See you there,