Latest / Money And Wealth With John Hope Bryant / From Hustle to Holdings: Turning Street Smarts Into Generational Wealth

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From Hustle to Holdings: Turning Street Smarts Into Generational Wealth · Money And Wealth With John Hope Bryant

0:00
Speaker 1: Welcome the Money and Wealth with John O'Briant, a production
0:03
Speaker 1: of the Black Effect Podcast Network and iHeartRadio. Hey, Hey, Hey,
0:14
Speaker 1: it's John O'Briant, and this is the Money in Wealth
0:18
Speaker 1: podcast series. I'm broadcasting podcasting live to you from halfway
0:27
Speaker 1: around the world and Malai wai. But I'm still thinking
0:30
Speaker 1: about you. I'm still thinking about how to change your life.
0:35
Speaker 1: And I could not pass up this opportunity to ignite
0:45
Speaker 1: a fire because this is a Black Business Month at
0:53
Speaker 1: a time where black businesses probably feel and black people
0:57
Speaker 1: probably feel incredibly challenged. And I may be halfway around
1:03
Speaker 1: the world, but my heart is right there with you,
1:05
Speaker 1: and so is iHeartRadio, and so is Charlemagne that God,
1:10
Speaker 1: and so is Black Effect Network. And so we've come
1:14
Speaker 1: together to create some tips for you this month. Please
1:17
Speaker 1: download them check them out there. One minute hits really
1:22
Speaker 1: trying to help you to create a rainbow out of
1:26
Speaker 1: the storm. To the government has basically said you're on
1:31
Speaker 1: your own. And the good news about that is, well,
1:37
Speaker 1: your mindset should be your on your own, and so
1:41
Speaker 1: now you have little choice but to frame that vision
1:44
Speaker 1: for yourself. So let us help you help yourself to
1:48
Speaker 1: become self reliant, which everybody wants, but most notably it
1:52
Speaker 1: should be you. So this is not anything other than
1:57
Speaker 1: straight laced advice about how you take control of your
2:02
Speaker 1: life wherever you happen to be. I'm going to break
2:04
Speaker 1: down in the next few weeks in August, but also
2:08
Speaker 1: woman that is going to bleed into September from a
2:11
Speaker 1: serious perspective. I'm gonna get into how to start a business.
2:16
Speaker 1: I'm going to make it really basic, how to buy
2:20
Speaker 1: a home, and this episode from hustling to holdings, turning
2:26
Speaker 1: street smarts into generational wealth. Tell all your friends to
2:33
Speaker 1: check this out. I'm gonna meet you where you are.
2:35
Speaker 1: To quote my friend Tim Burt, who's a recent guest
2:38
Speaker 1: on my podcast, We're gonna put this where the goats
2:41
Speaker 1: can get it. That's an old Southern tale, Southern saying
2:45
Speaker 1: that says basically, wherever you are in life, you'll be
2:48
Speaker 1: to relate to this and pick it up and use
2:50
Speaker 1: it because I used to be there, Because I always
2:53
Speaker 1: want you. So this episode here, I want you to
2:58
Speaker 1: tell all your cousins, your friends, this is for the
3:00
Speaker 1: least of these God's children. That was me, by the way.
3:04
Speaker 1: This is for those who have too much month at
3:07
Speaker 1: the end of their money. This is for those who
3:10
Speaker 1: have been doing so much with so little for so long.
3:12
Speaker 1: They now know they can almost do anything with nothing.
3:16
Speaker 1: This is for those who have had to take no
3:19
Speaker 1: for vitamins their entire life. This is for those who
3:23
Speaker 1: may have done some time in prison in the penitentiary.
3:28
Speaker 1: This is for those who may have done made some
3:30
Speaker 1: mistakes along the way. Maybe it was in prison or
3:32
Speaker 1: that other thing of crime. But maybe you cut some corners,
3:37
Speaker 1: maybe you did some things you weren't so proud of.
3:39
Speaker 1: But now you want to legitimize all that talent that
3:42
Speaker 1: God gave you. I'm gonna help you out. I'm gonna
3:45
Speaker 1: meet you where you are. I have said publicly, I've
3:48
Speaker 1: said here a drug dealer is legal and unethical as
3:51
Speaker 1: a business. It's not a legitimate business, and it won't sustain.
3:56
Speaker 1: There are no retired drug dealers. But what a drug
3:59
Speaker 1: dealer is not is dumb. A successful drug dealer. I
4:05
Speaker 1: know that's an oxymoron. But a successful drug dealer understands import, export, finance, marketing, wholesale, retail,
4:13
Speaker 1: customer service, security, territory, and logistics. They understand customer service.
4:21
Speaker 1: They understand global markets. These are not dumb people. These
4:25
Speaker 1: are very very smart people who just were planted in
4:29
Speaker 1: the wrong soil. As I've said, if you hang around
4:32
Speaker 1: nine bro people, you'll probably be the tenth. So they did.
4:37
Speaker 1: They were born in the wrong zip code, They didn't
4:38
Speaker 1: know the right affluent friends, whatever, did not have the hookup. Right.
4:42
Speaker 1: They ended up in this situation, right, because a lot
4:45
Speaker 1: of people ended up in a situation who've legitimized themselves
4:49
Speaker 1: and becoming vastly successful, right, a lot of them you
4:53
Speaker 1: know from the rap game. Right. But I'm gonna I
4:56
Speaker 1: want to make this personal and then I'm gonna get
4:58
Speaker 1: into the details of the how and this these these
5:02
Speaker 1: these examples, I'm gonna give you any suggestions. Applies to everybody.
5:05
Speaker 1: You have a college degree, this applies to you. You
5:07
Speaker 1: can be too smart for your own good. Yes, I
5:10
Speaker 1: said it. Being smart and being intelligent, having college degrees
5:15
Speaker 1: and all this stuff is beautiful, but it's not enough.
5:18
Speaker 1: I know a lot, as Ambachlor young Ones told me,
5:21
Speaker 1: I we he knows a lot of educated fools. So
5:25
Speaker 1: PhDs are good, PhDs are even better. You want to
5:29
Speaker 1: do to have both, right, and you got to hustle
5:32
Speaker 1: you got to execute, you got to a customer. An
5:36
Speaker 1: idea without a customer next to it. So it says
5:38
Speaker 1: my friend Jim Clifton of Gallop, is is just a dream.
5:42
Speaker 1: It's not. It's just an idea, all right, a dream,
5:46
Speaker 1: an idea with a customer without a customer next to it.
5:48
Speaker 1: It's just an idea. It's a dream. It's a fantasy, right,
5:51
Speaker 1: It's not a business. And the good thing about this
5:55
Speaker 1: category of folks I'm talking about it is that they
5:57
Speaker 1: really have figured out the most important part, which is
5:59
Speaker 1: the execute. They figured out how to to move on
6:03
Speaker 1: their dreams. They just had the wrong dreams. So make
6:06
Speaker 1: this very personal. I was growing up in comflin California,
6:11
Speaker 1: and with my mother and I had decided I wanted
6:16
Speaker 1: to start a business and I it was a I know,
6:20
Speaker 1: I remember, it was a Pela and a less, a
6:22
Speaker 1: sports way sportswear business. And before that, well, in order
6:27
Speaker 1: to get some inventory, I need some money, and so
6:31
Speaker 1: I borrowed some money from this neighborhood lender, gangster Okay
6:36
Speaker 1: and brother and I went. I was buying this inventory
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Speaker 1: U Feeland less a sportswear from Mexico. I'd gone over
6:45
Speaker 1: the the the border in the southern from southern California.
6:50
Speaker 1: I don't know where I was living in Contort, South
6:52
Speaker 1: Centrare at this time. Anyway, I've gone over. I'd gone
6:54
Speaker 1: over the border in Mexico border bought legitimate feeland or
6:58
Speaker 1: less a sportswear because I really lies the people who
7:00
Speaker 1: are getting locked up so are getting sued, and some
7:03
Speaker 1: of them getting locked up were selling knockoff goods, you know,
7:08
Speaker 1: fraudulent goods. So they're being sued to death and they're
7:11
Speaker 1: being locked up that I wasn't feeling that. I'm not
7:14
Speaker 1: going to jail, prison, jail, none of it right, and
7:17
Speaker 1: I don't want to be sued. So I figured out
7:19
Speaker 1: that there were I did some research, this is before
7:21
Speaker 1: the internet, did some research and found out there was
7:23
Speaker 1: a legitimate license for a lesse sportswear and Fila fi La.
7:28
Speaker 1: You didn't know that it was huge brands back in
7:30
Speaker 1: the day. There was Fela Talia right Phila Brasilia, Brazil,
7:35
Speaker 1: and Phila Mexico, Mexico. Well, I was right next to Mexico.
7:40
Speaker 1: So I went over the border and went and found
7:42
Speaker 1: a legitimate Phila Mexico, Mexico store bought some of their
7:45
Speaker 1: goods for a fraction of the price retail. Brought them
7:49
Speaker 1: over because the license in Mexico was a different price point,
7:53
Speaker 1: at least back then. Again, there was no internet back then,
7:55
Speaker 1: so you couldn't price check. I was in my teens,
8:00
Speaker 1: so brought him over in my car, sold him at
8:04
Speaker 1: a markup still below what the retail was for feeling
8:07
Speaker 1: a LSA in the United States. And it was in
8:13
Speaker 1: my early twenties, late late teens, early twenties. I was
8:15
Speaker 1: doing this business. And the short version of this particular
8:19
Speaker 1: story is I'm gonna get back to the lender, but
8:22
Speaker 1: the story is instructive. Also, I opened up a storefront,
8:27
Speaker 1: this time in Beverly Hills on Pico Boulevard. And I
8:32
Speaker 1: want to thank Kip Morrison, who I met through a
8:35
Speaker 1: wealthy man named Harvey Baskin. I used to work for
8:38
Speaker 1: who was the first billionaire but Maddy. He was worth
8:40
Speaker 1: two hundred million back then, but the same thing, and
8:42
Speaker 1: I was his assistant. I would have paid him to
8:45
Speaker 1: work for him because I got I learned so much.
8:47
Speaker 1: He introduced me to a number of people, including Kip Morrison.
8:49
Speaker 1: Kip Morrison on the Public Relations Agency she had an office,
8:52
Speaker 1: a small office, and I had a choice. I'm bouncing
8:57
Speaker 1: around the stories, but this is when I ended up
8:59
Speaker 1: being a homeless because I didn't I had five hundred
9:03
Speaker 1: dollars a month, but I couldn't afford an apartment in
9:05
Speaker 1: an office. So I decided to rent the office because
9:07
Speaker 1: that might make me some money, and I would just
9:10
Speaker 1: live in my jeep. I couldn't have it. There was
9:12
Speaker 1: a choice lifestyle and flossing or financing and framing a future.
9:17
Speaker 1: So that's I ended up homeless. Was I lived in
9:20
Speaker 1: my jee because I couldn't afford only five dollars a month,
9:23
Speaker 1: and I couldn't afford to do both. Anyway, Fela ended
9:26
Speaker 1: up showing up to my office. Getting off track here,
9:28
Speaker 1: but I think this is important. They showed up in
9:29
Speaker 1: my office to expect because they heard I was selling
9:32
Speaker 1: these goods. I had a full showroom, and they took
9:36
Speaker 1: some products, Boston products, and said can we leave with this? Yeah? Sure,
9:40
Speaker 1: paid for them, and they came back here a few
9:42
Speaker 1: weeks later, not a couple of days later. They thought
9:44
Speaker 1: they were going to bust me for illegal goods. They
9:46
Speaker 1: came back to me a few weeks later and they
9:48
Speaker 1: hit me with a with a lawyer letter then the
9:51
Speaker 1: biggest law froom in the world, and essentially blah blah blah.
9:55
Speaker 1: It sued me for unfair competition. So I went to
9:57
Speaker 1: my newly minted lawyer, who didn't have a lawyer back then.
10:00
Speaker 1: I hired a lawyer. What does this mean? They laughed.
10:02
Speaker 1: The lawyer laughed and like, look, John, you're just smart,
10:05
Speaker 1: like you've outwitted them. Like they didn't know what you
10:07
Speaker 1: were doing. They thought it was legitimate, illegitimate, so they
10:09
Speaker 1: suit you for an unfair competition because they didn't know
10:11
Speaker 1: what else to do. Essentially going to put stick one
10:14
Speaker 1: hundred attorneys on you, biggest law firm in the world
10:16
Speaker 1: and going to just run you dry, run you into
10:19
Speaker 1: the ground because they know they're big and they know
10:22
Speaker 1: you're small, and you've outwitted them. What do they want
10:24
Speaker 1: you to do is sign over this document saying you'll
10:26
Speaker 1: never do this again, give them the rest of your inventory.
10:29
Speaker 1: And I'm like, I'm not doing that. I've got my honor. No,
10:32
Speaker 1: you don't want to be broke. You won, John, the
10:34
Speaker 1: attorneys like you won. You out smarted one of the
10:37
Speaker 1: biggest brands at that time. In the world and one
10:39
Speaker 1: of the biggest law firms in the world. Just sign
10:42
Speaker 1: the stupid document and move on. Otherwise they'll just kill
10:46
Speaker 1: you in court with court fees, and unlike now, I
10:49
Speaker 1: didn't have the resources I have now to fight a
10:51
Speaker 1: good fight. So I signed it even though I was
10:54
Speaker 1: doing nothing illegal, and moved on and did consider it
10:58
Speaker 1: a huge success. That gave me enormous confidence. I had
11:02
Speaker 1: gone up against one of the biggest brand's, biggest law
11:04
Speaker 1: firms in the world and had won effectively. Okay, let
11:07
Speaker 1: me back up in this story, because before all of that,
11:10
Speaker 1: I was still back in the hood south central en Compton,
11:12
Speaker 1: and this was back when I was selling it out
11:14
Speaker 1: of my car and the neighborhood at financier Pooky and them, right, brother,
11:21
Speaker 1: I remember him. I tried to pay him back after
11:24
Speaker 1: I'd sold some goods and he was like, what are
11:25
Speaker 1: you talking about. I'm your partner. Excuse me, No, No,
11:29
Speaker 1: I just brought some money from you. And but by
11:31
Speaker 1: the way, what's the interest? He's like, you notice I
11:33
Speaker 1: didn't tell you what the repayment was, right, you know,
11:35
Speaker 1: you don't pay a guy like me back. I'm your
11:37
Speaker 1: partner for life, and he looked at me, He's like,
11:40
Speaker 1: you know, you're not used to this game, like this
11:42
Speaker 1: is not your deal. You know you're you're a good guy.
11:45
Speaker 1: I can tell pay me my money back, give me
11:48
Speaker 1: whatever he said his interest was, and never come here again.
11:51
Speaker 1: I don't want to see you ever again. If I do,
11:56
Speaker 1: you're got to be in trouble. And he saved my life.
11:59
Speaker 1: These are a lot of people like this who who
12:01
Speaker 1: I don't remember their names. But this guy who was
12:04
Speaker 1: a neighborhood hudlum, neighborhood financier, right Nick, well, he it
12:08
Speaker 1: was gangster. Let's just say it. Call it what it was.
12:10
Speaker 1: But on this case occasion, he was a saint, and
12:13
Speaker 1: a saint as a center that got up to quote
12:15
Speaker 1: my father in law, doctor Dalton, we're all angels with
12:18
Speaker 1: dirty faces faces. So that guy, because he would not
12:24
Speaker 1: he did not decide to exercise his contract option in
12:29
Speaker 1: his mind, which was I was going to be owned
12:31
Speaker 1: by him for the rest of my life, will never
12:33
Speaker 1: be to get myself out of that deal. He saw
12:35
Speaker 1: talented me, and he saw authenticity in me and said
12:38
Speaker 1: you need to go. You just need to get out
12:40
Speaker 1: of here. You don't belong in the neighbor. I know
12:43
Speaker 1: how he got into compt in South Central, right, right,
12:46
Speaker 1: and I thank him for that, right And and so
12:48
Speaker 1: I'm saying to you that this is a virtual hood
12:51
Speaker 1: we're talking about. Like you know, you're not locked into
12:53
Speaker 1: a situation, right, you can do and go wherever you want,
12:56
Speaker 1: pakicularly now with the Internet and artificial intelligence, even if
13:00
Speaker 1: you're in prisoned, you're free because your mind is able
13:05
Speaker 1: to roam the world. Okay, So from hustle to holdings,
13:10
Speaker 1: turning street smarts into generational wealth. Right, So this is
13:15
Speaker 1: Black Business Month. I want to thank, by the way,
13:17
Speaker 1: iHeart Radio and Black Effect Network for saluting black businesses
13:22
Speaker 1: this month and for featuring my Money and Wealth podcasts.
13:25
Speaker 1: You'll be searing and seeing these one minute outtakes, download them,
13:29
Speaker 1: share them, and thank Black Effect Network and iHeart for
13:33
Speaker 1: doing this. Please, there's nothing partisan about prosperity, right, This
13:38
Speaker 1: is not political. This is just common sense. We want
13:40
Speaker 1: everybody to see black businesses, white business you know businesses,
13:43
Speaker 1: Asian Indian businesses. Right. This is just something happens to
13:45
Speaker 1: be focused because it's a Black Effect Network on black businesses.
13:48
Speaker 1: By the way, look up one MBB one million Black
13:51
Speaker 1: Business Initiative for tools. This is this part of the toolbox.
13:54
Speaker 1: I'm gonna pay out for you at Operation Hope, economic
13:56
Speaker 1: plumbing work, creating for the nation for your uplift, and
13:59
Speaker 1: everybody else is up lift and focusing on you at
14:01
Speaker 1: the moment. So uh, economic empowerment isn't just about making money,
14:08
Speaker 1: It's about making money work for you. This one for
14:22
Speaker 1: everyone who's ever hustled, whether it was on the block
14:28
Speaker 1: in the prison yard, are at two jobs just to survive?
14:32
Speaker 1: That was my mother, by the way, wanting to smith.
14:35
Speaker 1: The skills you have are real. The question is are
14:40
Speaker 1: you ready to flip that hustle in the holdings? Again,
14:43
Speaker 1: I've already described a drug dealer. They understand income and
14:47
Speaker 1: you know income export and income, you know expense, wholesale
14:53
Speaker 1: retail financing, you know network marketing. They understand all that
14:57
Speaker 1: hr and then what's what's a what's a gang leader,
15:02
Speaker 1: a frustrated union organizer? Okay, these are natural skills, just
15:07
Speaker 1: improperly apply. So what would happen if you turn that
15:13
Speaker 1: hustle into something legitimate? Here's a blueprint to go from
15:19
Speaker 1: the street corner to the corner office. The first thing
15:23
Speaker 1: I want you to do is we're just setting the
15:26
Speaker 1: foundation here is. I want you to create a mind
15:29
Speaker 1: shift from surviving to strategy, from survival to strategy. Right,
15:36
Speaker 1: my book Up from Nothing I Believe, or the book
15:38
Speaker 1: the Memo, I talk about the three mindsets, a surviving mindset,
15:42
Speaker 1: a thriving mindset, and a winning mindset. Right, a surviving mindset,
15:46
Speaker 1: it sounds it is exactly what it sounds for. Sounds
15:49
Speaker 1: like it's it is. There's an effective use and effectiveness
15:52
Speaker 1: of it is a use for it. It's a place
15:54
Speaker 1: for it. But that's not where I want you right now. Right,
15:57
Speaker 1: that's dodging bullets. Right, that's try that's trying to get by. Right.
16:02
Speaker 1: I want you to get up. Can I get an amen?
16:05
Speaker 1: I want you to fight with it from the shoulders down.
16:06
Speaker 1: I want you to fight from the neck up. Now,
16:08
Speaker 1: I want you to make smart sexy again. We've been
16:11
Speaker 1: making dumb sexy for way too long. We've dumbed down
16:14
Speaker 1: and celebrated it. It's time to make smart sexy again.
16:18
Speaker 1: So I want you to create a new set of tools. Right.
16:21
Speaker 1: Because the surviving mindset is for poor people. There's a
16:23
Speaker 1: difference between being broken being poor being broken as economic
16:27
Speaker 1: being poor as a disabling frame of mind, a depressed
16:29
Speaker 1: condition of our spirit. And we must vow never ever
16:32
Speaker 1: ever to be poor again. Can I get an amen? Right? So,
16:36
Speaker 1: I don't want you to. You can be broke, but
16:38
Speaker 1: you can't be poor because if you poor, then hurt people,
16:41
Speaker 1: hurt people, and somebody's gonna pray on you because you
16:44
Speaker 1: don't like yourself. You don't love yourself, you don't understand
16:46
Speaker 1: your own value. Right, so somebody's gonna pimp you, take
16:49
Speaker 1: advantage of you. Look at that, that that five hundred
16:51
Speaker 1: credit cored neighborhood. It's a check casher next to a
16:53
Speaker 1: patay loan lender, next to a rental own store, next
16:55
Speaker 1: to a title lender, next to a liquor store, next
16:57
Speaker 1: to a pawn shop. Right, So I want you to,
17:00
Speaker 1: I want you to, I want you to to free mind,
17:03
Speaker 1: Free mind. DODR. Dorothy Hyde once told me Civil rights
17:06
Speaker 1: icon said, John, I like you because you're a dreamer
17:09
Speaker 1: with a shovel in your hands. I want you to
17:11
Speaker 1: be a dreamer with a shovel in your hands. Get that.
17:13
Speaker 1: I want you to get out of this surviving, depressed mindset,
17:16
Speaker 1: this deficiency mindset where you see yourself as a victim
17:21
Speaker 1: and victimized. That doesn't mean somebody's not victimizing you. Racism
17:24
Speaker 1: is like rain. It's either falling someplace or it's gathering.
17:27
Speaker 1: So you might go get out of an umbrella and
17:28
Speaker 1: a color you like and start strolling through it. Because
17:30
Speaker 1: it's not going to change. So you must equip yourself
17:35
Speaker 1: with the tools to go from surviving to thriving. That's
17:38
Speaker 1: middle class success, but that's still somebody writing. You're writing,
17:42
Speaker 1: you're cashing a check. Still cool, right to building, right
17:46
Speaker 1: builders or winners. Winners, that's entrepreneurs or small business owners.
17:50
Speaker 1: Those are folks who write the checks, don't just cash it.
17:53
Speaker 1: I don't care whether you're thriving or or or winning building,
17:57
Speaker 1: but I want you out of the surviving mindset. Okay,
18:02
Speaker 1: So here's the street skills that needs to go to
18:04
Speaker 1: business skills. You follow me so far. You got your
18:06
Speaker 1: pen out or your iPhone or your Android or whatever
18:09
Speaker 1: your iPad you're taking notes on. Are your AI device
18:12
Speaker 1: that's taking your notes for you? I want you to
18:15
Speaker 1: write this stuff down, not if you're driving. Okay, go
18:19
Speaker 1: back and listen to it again, or listen or get
18:21
Speaker 1: a group of your girls together and re listening to
18:23
Speaker 1: this again, or group of your guys a barber shop,
18:25
Speaker 1: relsten to this again. Take notes. I'm laying out a
18:28
Speaker 1: blueprint for you. By the way, you can go online
18:31
Speaker 1: to dream Forward, right, because I'm creating economic plumbing for
18:34
Speaker 1: us and everybody else. But in this case, I'm talking
18:37
Speaker 1: to us, and I've created a business plan and this too. Example,
18:41
Speaker 1: I get a bunch of tools for you, right, financial coaching,
18:44
Speaker 1: financial advice, business plan development, small business development one MBB,
18:48
Speaker 1: one me, and Black Business Initiative, et cetera, Shopify online,
18:52
Speaker 1: business tools, scholarships that are between one thousand dollars and
18:57
Speaker 1: twenty five thousand dollars a program, scholarships that get you
18:59
Speaker 1: into the gain of lifting yourself up. All right, but
19:04
Speaker 1: this is tool. Go to dream Forward, type in my
19:07
Speaker 1: name in the internet dream Forward John O'Brien or dream
19:10
Speaker 1: Forward Operation Hope, and download the business plan for Black America. Okay, well,
19:16
Speaker 1: this is not just for black people. He's a business plan.
19:18
Speaker 1: By the way, there's a business plan for I'm saying
19:21
Speaker 1: black people because it's a Black Business month. But there's
19:23
Speaker 1: a business plan for women. There's a business plan for
19:25
Speaker 1: rural America. That's, by the way, poor whites and poor
19:29
Speaker 1: blacks in rural America. The Business Plan for Latinos, a
19:31
Speaker 1: business Plan for Asians, Business Plan for Native American Indians.
19:34
Speaker 1: Go to dream Forward download the plan that applies to you. Okay,
19:39
Speaker 1: I need you now to change your mindset, and I
19:43
Speaker 1: want you to now go from street skills to business
19:45
Speaker 1: skills and hustle right equals sales and marketing. So if
19:52
Speaker 1: you're a hustler or you know anybody who've got these skills,
19:55
Speaker 1: I want you to them to think now that they're
19:57
Speaker 1: going to translate these hustle skills right into sales and marketing.
20:03
Speaker 1: I want you to translate the supply chain skill selling
20:08
Speaker 1: drugs or whatever it is that might be less than
20:11
Speaker 1: legal right into a discussion around logistics, because that's really
20:16
Speaker 1: what you're good at. Supply chain equals logistics. Street rep
20:21
Speaker 1: street reputation, right, which seems to be so important to
20:24
Speaker 1: so many people. That's brand management, right, that's marketing and
20:29
Speaker 1: brand management. And I don't want you to be a
20:33
Speaker 1: three square Blocks celebrity. I want you to own the
20:36
Speaker 1: city as a brand. I want you to be the
20:38
Speaker 1: best number one whatever in that brand, number one plumbing company,
20:41
Speaker 1: number one. Don't hate on plumbing companies. They make a
20:44
Speaker 1: lot of money, by the way, millions of dollars a year.
20:46
Speaker 1: You have a couple of locations, the number one electricians
20:53
Speaker 1: company or number one I don't care what it is, dentist.
20:55
Speaker 1: I want you to be a number one in your city, right,
20:57
Speaker 1: I want you to own your area, own city. People
21:00
Speaker 1: think about barbershop or plumbing or whatever it is, they
21:03
Speaker 1: think about you. Right. So, brand management, so it's not
21:06
Speaker 1: just doing a great work, but marketing it, developing it,
21:09
Speaker 1: running a good business, great customer service. Okay, So if
21:13
Speaker 1: you've got great street, straight street cred, you might be
21:16
Speaker 1: able to turn that into a business, even as a
21:18
Speaker 1: consultant for brand management. Uh. Even running a crew in
21:23
Speaker 1: the hood, a crew in the neighborhood, a crew and
21:25
Speaker 1: a crew in prison, okay, a crew in the penitentiary. Right. Uh,
21:31
Speaker 1: that's people management, that's hr human resources. Okay, these are
21:35
Speaker 1: smart people. So business ideas that I want you to highlight.
21:40
Speaker 1: I'm gonna give you a number of them to focus on.
21:43
Speaker 1: But here's a couple easy ones. These are ones that
21:45
Speaker 1: I did coming up. Mobile car wash and detailing. Don't
21:49
Speaker 1: don't hate on this business. It does well right, and
21:53
Speaker 1: it's it's it's easy to get into. Start with buckets
21:56
Speaker 1: and soap, right scale into a fleet track with a
22:01
Speaker 1: car company that the cars have to be clean. Think
22:04
Speaker 1: about whose cars have to be cleaned? Now getting this,
22:06
Speaker 1: you might be coming from the hood, you might be
22:08
Speaker 1: coming from the penitentiary. Can you think about starting a
22:11
Speaker 1: car detailing a mobile car detailing detailing business that has
22:15
Speaker 1: a contract with the local police department. Now wouldn't that
22:18
Speaker 1: be full circle? A contract with the fire department, a
22:22
Speaker 1: contract with city. Think about all the cars you see
22:24
Speaker 1: in the city. They're always spotless. They're not fancy. Maybe
22:28
Speaker 1: they're spotless though those are all city vehicles, county vehicles.
22:32
Speaker 1: They've got a contract with somebody. Why can't it be
22:35
Speaker 1: with you, particularly if you're in that local home town, right,
22:39
Speaker 1: And what a great success story to go from prison
22:42
Speaker 1: to prosperity that they can tell if that happens to
22:44
Speaker 1: be your story or wherever it is, poverty to prosperity. Uh,
22:48
Speaker 1: you know, tow U from the flow up to the
22:49
Speaker 1: prosperity where you know I was so poor going up
22:52
Speaker 1: I coutting forward to O R which is a po
22:53
Speaker 1: po right, But whatever it is, it is your It
22:57
Speaker 1: is your rape, it is your rainbow after storm story,
22:59
Speaker 1: and other to want to participate in it. Think about again,
23:02
Speaker 1: carry car service or whatever car service is in your town,
23:06
Speaker 1: black car service. Think about people have ubers. They probably
23:08
Speaker 1: watch their cars themselves. But if you have three five,
23:11
Speaker 1: you have a fleet of cars. Somebody's a fleet of cars.
23:13
Speaker 1: They might give you a contract cleaning services homes and offices. Right,
23:18
Speaker 1: this requires discipline, reliability, and that equals steady work. And
23:24
Speaker 1: it also could include contract. You have an annual contract.
23:28
Speaker 1: Make what remember I told you make money during the day.
23:30
Speaker 1: You build wealth in your sleep. Right, it's compounding. So
23:33
Speaker 1: if you have a contract A to clean an office building,
23:36
Speaker 1: contract B to clean three small businesses, contracts C to
23:39
Speaker 1: clean five schools. These contracts renew quarterly, hopefully annually, and
23:44
Speaker 1: hopefully some of the remote year. Those contracts stack and
23:49
Speaker 1: then you're now building wealth. And we'll get into on
23:52
Speaker 1: another podcast when you combine those contracts, how you can
23:56
Speaker 1: sell the company for more than the income that you
23:59
Speaker 1: are making, because now now you've built an asset base,
24:03
Speaker 1: which are these stream of cash flows, These contracts which
24:06
Speaker 1: someone else can benefit from when they acquire if they
24:08
Speaker 1: acquire your business. And the whole point of this business
24:11
Speaker 1: is when you build them, is to sell them, to
24:13
Speaker 1: monetize them. But getting ahead of myself here, don't get
24:16
Speaker 1: emotional about businesses. Start building credit and writing down your
24:20
Speaker 1: business plan, even behind bars, and in fact, I say
24:24
Speaker 1: particularly behind bars. You have a lot of time in
24:26
Speaker 1: your hands. Get smart. That's how you get even all right,
24:31
Speaker 1: Section two, Segment two the hustle. Right, I want you
24:35
Speaker 1: to turn what you know into legal money. What you
24:39
Speaker 1: wance flipped on the block, you can flip online. So
24:42
Speaker 1: I want you to go to one million Black business
24:44
Speaker 1: INSIE one MBB. We've created, supported, nurtured, advanced, and partnership
24:48
Speaker 1: with Shopify. This is my philanthropy Operation Hope partner. We
24:51
Speaker 1: have one hundred and ninety million dollar commitment over ten
24:53
Speaker 1: years from Shopify to help us to create a million
24:56
Speaker 1: Black businesses in America. We nurture, support it, advanced start
25:00
Speaker 1: how to help to start over four hundred and fifty
25:02
Speaker 1: thousand Black businesses in America. Hello, Since two thousand and twenty,
25:08
Speaker 1: since George Floyd's murder, Rainbow's after storm, This isn't a
25:12
Speaker 1: program that can be helpful to you, or our small
25:14
Speaker 1: business training program, or our whole business a box programer,
25:17
Speaker 1: our Hope coaching, Hope Inside coaching program. Right. But what
25:20
Speaker 1: you once flipped on the block, you can now flip online.
25:24
Speaker 1: Even some prisons, some some places of incarceration have programs
25:29
Speaker 1: to allow you to to do things like a business online.
25:33
Speaker 1: You should check it out AI as a new plug. Right. So,
25:39
Speaker 1: you've got Canva Chat GPT, which is my favorite because
25:42
Speaker 1: I've partnered with my friend Sam Autman on the we
25:44
Speaker 1: coach here, the AI Ethics Council. Check that out, Shopify
25:48
Speaker 1: quick books right, artific All these use artificial intelligence, and
25:52
Speaker 1: that plus e commerce is a game changer for you
25:58
Speaker 1: right in the internet. You don't need brick and mortar
26:01
Speaker 1: right now. You can do this online from wherever you are.
26:06
Speaker 1: Here's some business ideas for you to think about digital
26:08
Speaker 1: reselling sneakers, streetwear, electronics, same hustle, different marketplace. Right, You're
26:19
Speaker 1: not selling it on the streets, You're selling it into
26:22
Speaker 1: the suites, which are about eBay, Poshmark, stock X. Research
26:27
Speaker 1: all these companies, right, don't just research them as a
26:31
Speaker 1: place for you to sell through, research them as a
26:33
Speaker 1: place to invest in. You can buy stock from many
26:36
Speaker 1: of these companies, and if they're doing so well, you
26:38
Speaker 1: want to participate in that. Even if you buy through
26:40
Speaker 1: fractional investing, you buy twenty five dollars worth of stock, right,
26:44
Speaker 1: you don't to buy a whole share or multiple shares.
26:46
Speaker 1: So now you're getting you're stacking money both ways, making
26:49
Speaker 1: money and building wealth. You're making money on their platform,
26:52
Speaker 1: and you're building wealth because as they succeed, you succeed.
26:55
Speaker 1: Billionaires are succeeding somewhere because they own or build a
26:59
Speaker 1: grow some company. It's probably not a bad bet to
27:01
Speaker 1: think about investing right alongside them, meeting the people who
27:03
Speaker 1: started these businesses like the ones I just mentioned, eBay, Poshmark,
27:06
Speaker 1: stock ex. You know, go on and on and on, Walmart, Amazon,
27:12
Speaker 1: swe and so forth, Shopify, Okay, food Hustle, right, meal prep, catering,
27:21
Speaker 1: food carts, food trucks right from the block cookout to
27:27
Speaker 1: the neighborhood catering. And my friend Tim Burt, who was
27:30
Speaker 1: on my podcast recently, has a food truck and it's
27:33
Speaker 1: part time. He uses it whenever there's a contract, an opportunity, whatever,
27:37
Speaker 1: a community events. How he gets back to the community.
27:39
Speaker 1: By the way, he loves to cook, so he just
27:41
Speaker 1: shows up with, you know, his Timber Enterprises food truck,
27:46
Speaker 1: which sits parked and doesn't cost him any things. He
27:48
Speaker 1: paid for it until you want to use it. So
27:50
Speaker 1: when he uses it, it turns into cash flow or
27:52
Speaker 1: charitable contribution in that nice cash flow through profitability through
27:56
Speaker 1: the business or charitable contribution by giving back. He wins
27:59
Speaker 1: both ways, and it's got timbered his name on the
28:01
Speaker 1: side of it, whatever his business is, so it's also
28:03
Speaker 1: advertising him why it's driving down the street. Number five
28:07
Speaker 1: AI Assistant Creative Hustles, right, logos, flyers, social content right
28:15
Speaker 1: use AI to become the designer every small business need.
28:19
Speaker 1: So these business small businesses are so busy running their
28:21
Speaker 1: small business right, they don't have time to be doing
28:23
Speaker 1: all these detail work. So they need to hire people
28:26
Speaker 1: like well you to create some of the marketing tools
28:31
Speaker 1: that they need, maybe to do the marketing that they need.
28:33
Speaker 1: I used to do this too, by the way, I
28:35
Speaker 1: used to pick to pay one thousand dollars a month
28:37
Speaker 1: to be the marketing consultant for it doesn't exist anymore,
28:42
Speaker 1: but Foster Shoe Company. It's a Persian family that I
28:44
Speaker 1: love them. That so thank them for giving me a
28:46
Speaker 1: contract when I was in my late teens on Pigo
28:49
Speaker 1: Boulevard in West Los Angeles. They don't exist anymore, but
28:54
Speaker 1: so so thankful for them and many others who gave
28:57
Speaker 1: me small marketing contracts when I didn't have a real business.
29:00
Speaker 1: I started as a marketing consultant back in the day.
29:03
Speaker 1: Start with what you know, then apply to discipline you're
29:06
Speaker 1: already used in the streets, tracking numbers, building loyalty, UH
29:11
Speaker 1: and reinvesting profits. Right all right? Segment three the strategy
29:16
Speaker 1: A right. The difference between a hustler, a hustler and
29:20
Speaker 1: a business owner. Please listen now, it's paperwork. Hello, drop
29:25
Speaker 1: the mic. The difference between a hustler and a business owner.
29:32
Speaker 1: It's paperwork, proper paperwork. I told you that I make
29:37
Speaker 1: boring sexy. That's a bishop TDJS quote Chairman td tdjkes.
29:40
Speaker 1: By the way, he's now, he's now doing stuff in
29:43
Speaker 1: the community and in business. I applaud under that he's bilingual.
29:47
Speaker 1: He's helped your soul. Now he's trying to help you
29:49
Speaker 1: pockets because it's good Soil Initiative, where I served on
29:51
Speaker 1: the boarder. By the way, I just spoke there, so, uh,
29:55
Speaker 1: this is so important. You can create an LLC, right,
29:57
Speaker 1: a limited liability corporation that equals legitimate. See right, we
30:01
Speaker 1: do that from wherever you are, even behind board bars
30:03
Speaker 1: in many cases. Right, I want you to build credit
30:06
Speaker 1: that's a new currency, right and reinvestment equal scale. Okay,
30:10
Speaker 1: once again, l l C equals legitimacy. Credit equals new
30:14
Speaker 1: currency because not it's digital, right, but it's credit is
30:18
Speaker 1: the latter word credito, which means credibility. By the way,
30:20
Speaker 1: it's nothing to do with money. Reinvest reinvestment equal scale.
30:25
Speaker 1: So here's some business ideas to highlight again going back
30:28
Speaker 1: to some practical stuff PhD and PhD too, landscaping and
30:32
Speaker 1: lawn care by use more and tremor scaling into an
30:37
Speaker 1: HOA or city contract HOA is are these homeowners associations
30:42
Speaker 1: that are literally everywhere, Right, I hired Uh Jamel Thomas
30:50
Speaker 1: got rested, so he's recently passed away. But I hired
30:53
Speaker 1: his business because I met him through I believe I
30:56
Speaker 1: met him through our HOA where I used to have
30:58
Speaker 1: where I was used to listen where that had h
31:00
Speaker 1: a behind gates with multiple business, multile, multiple families. Now
31:04
Speaker 1: we we live in our own place, our own h
31:07
Speaker 1: o A. But uh, he grew as I grew, he
31:12
Speaker 1: grew and and then he started doing the bashad Young's
31:14
Speaker 1: house and so on and so forth. And he started
31:15
Speaker 1: he started getting see contracts, he started with himself. That's
31:18
Speaker 1: in lawnmower. Then two guys. The last time I checked,
31:21
Speaker 1: God rest his soul. He just passed on and really
31:23
Speaker 1: passed on that business to his family. By the way,
31:25
Speaker 1: I think his sister trying to raise prices on me,
31:27
Speaker 1: by the way, really smarter of her. But I'm not.
31:30
Speaker 1: I'm not feeling it. But that's her. That's her, that's
31:33
Speaker 1: that's her job is to try to be as profitable
31:34
Speaker 1: as she can. But but that you're growing that small business,
31:38
Speaker 1: that that single that single that that really sole preneur, right,
31:42
Speaker 1: that's sole source entrepreneur. You're doing it yourself to two
31:46
Speaker 1: long more six eight ten, and then trying to get contracts. Again,
31:50
Speaker 1: this is the lifeblood of a business. It's cash flow,
31:52
Speaker 1: contracts currency. Uh, and then that creates your real value.
31:57
Speaker 1: When you have you got three h o A five
31:59
Speaker 1: O h A h A Contracts Home Owers Association. Now
32:03
Speaker 1: you can go to the city and maybe get to
32:04
Speaker 1: go to a small city and then show hey, I
32:06
Speaker 1: got eight or ten of these local contracts in Hua's
32:09
Speaker 1: I'd like to get a contract with the city of
32:11
Speaker 1: wherever small sits are with a small city. And now
32:14
Speaker 1: that gives you credibility. Now you go to go to
32:16
Speaker 1: two cities, to three cities. Now now you've got eight contracts,
32:18
Speaker 1: ten contracts. You have a real business with cash flow
32:21
Speaker 1: and value that you can sell later on. Particularly these
32:25
Speaker 1: contracts are renewable pressure washing and outdoor clean cleaning cleaning. Uh,
32:32
Speaker 1: this is four hundred dollars to eat in dollars for equipment. Right,
32:35
Speaker 1: expand the storefronts and repeat contracts. Right pressure washing and
32:39
Speaker 1: outdoor cleaning. If I mean, I can I know the
32:42
Speaker 1: windows in my house need cleaning. If somebody showed up
32:46
Speaker 1: and with a flyer and said we do pressure washing,
32:48
Speaker 1: window cleaning, we hire them. Think about just just go
32:50
Speaker 1: down your street, go down the middle class street of
32:52
Speaker 1: your street's poll me. Folks may not be looking for
32:55
Speaker 1: I mean looking for bullet proofvests, not window cleaning. But
32:57
Speaker 1: but I could say that because I grew up in
32:59
Speaker 1: the hood can offended. But go to middle class off
33:01
Speaker 1: a middle class neighborhood and offer these these services. And
33:04
Speaker 1: don't go there with your had on backwards looking like
33:06
Speaker 1: a thug. By the way, that will not work. Go there,
33:08
Speaker 1: look clean, smooth, right, you can be. You can be.
33:11
Speaker 1: You can be classy and smooth, cool and smooth and
33:14
Speaker 1: legit looking. You got to look like the person who
33:16
Speaker 1: wants to be hired not arrested. Uh, delivery and air
33:21
Speaker 1: and services. Use your car, bike, you know, airplane whatever,
33:26
Speaker 1: right to deliver for apps, then flipping into your own
33:32
Speaker 1: courrier company. Right, so if you have a car, you
33:34
Speaker 1: begin we know these services, but you can create your
33:36
Speaker 1: own services. By the way, Uber eats and lifting. All
33:39
Speaker 1: that stuff properly came from black folks in the South
33:41
Speaker 1: through in the fifties when they did black car services
33:45
Speaker 1: because they couldn't give them. You can send in the
33:46
Speaker 1: front of the bus. So they said, well, doctor King,
33:49
Speaker 1: and Andrew Young, my mentor said, we're not didn't send
33:51
Speaker 1: on any bus then when I sent in the back
33:53
Speaker 1: that so they in order to squeeze the business the
33:55
Speaker 1: bus company, they created a black taxis literally black taxis
33:59
Speaker 1: black people car services from a people's cars and just
34:02
Speaker 1: shovel people around. By the way, rent parties, it's another
34:05
Speaker 1: good cool business. Yes, rent parties. Have somebody hold a party.
34:09
Speaker 1: They need rent. They hold a party and everybody shows
34:13
Speaker 1: up with ten bucks or twenty five bucks or whatever
34:14
Speaker 1: the entry fee is, and they pay their rent. Make
34:17
Speaker 1: sure they pay their rent. And then and then the
34:20
Speaker 1: next month somebody else has a rent party. They need
34:22
Speaker 1: to pay rent. Right, and so have fun, but have
34:24
Speaker 1: purpose at the same time. He had just created another
34:26
Speaker 1: business for You can create a rent party inc. Rent
34:28
Speaker 1: party LLC business in your neighborhood. Pay your taxes on
34:31
Speaker 1: all these businesses, by the way, get your taxes return.
34:34
Speaker 1: Do this proper right Again, paperwork is differ between a
34:37
Speaker 1: hustler and a legitimate business. Delivery and air and services right,
34:52
Speaker 1: use your your bike in car to not just do
34:57
Speaker 1: Uber eats or whatever. Right, think about think about companies
35:01
Speaker 1: that that small businesses that need proper delivery of legal documents. Right.
35:05
Speaker 1: If you can get bonded, you can do this at
35:08
Speaker 1: the highest level. But just keep elevating this dream. Right.
35:12
Speaker 1: And by the way, if you if you have a
35:13
Speaker 1: car service, maybe you can go to successful car service
35:17
Speaker 1: and get a subcontract from them. Because they have overrun
35:20
Speaker 1: businesses or events and they need somebody else to boat
35:22
Speaker 1: onto them. You just, you know that could you could
35:24
Speaker 1: be the boat on expert without having to start have
35:27
Speaker 1: any startup business expense. You just leach lash onto somebody
35:30
Speaker 1: else who's got got customers coming in. You just help
35:33
Speaker 1: them fulfill them. Okay, we're gonna get through this section
35:36
Speaker 1: Segment four, the legacy right from cash flow to legacy flow.
35:41
Speaker 1: Right ownership is a new hustle. It's the new coop
35:45
Speaker 1: Wills life insurance, estate planning. Right. Teach kids the games
35:50
Speaker 1: so they don't start from zero. Here's some business ideas
35:54
Speaker 1: to highlight right for you right in your brain. Personal
35:57
Speaker 1: fitness training, street boot camps right lead workouts and parks,
36:02
Speaker 1: record online content and expand from there. Right. I just
36:07
Speaker 1: saw a street boot camp in Atlanta. It was like
36:11
Speaker 1: sixty people out there and they just got permission to
36:14
Speaker 1: use a little green space next to a business in
36:17
Speaker 1: a very cool area, and I was very impressed. Barbering,
36:22
Speaker 1: hair braiding, and grooming. This is a huge business opportunity.
36:25
Speaker 1: I did a podcast just on the black haircare business.
36:29
Speaker 1: So go and listen to that podcast from season one.
36:33
Speaker 1: This is season two five hundred dollars for equipment. Start
36:37
Speaker 1: at home, scale into a shop and you can do
36:42
Speaker 1: get your Shopify account, by the way, and do an
36:45
Speaker 1: e commerce business and boat onto your hair shop at home.
36:51
Speaker 1: Nobody needs to notes at home and you could sell
36:54
Speaker 1: you wave caps and grease and oil and brushes and whatever.
36:59
Speaker 1: In addition to people coming in scheduling app the schedule
37:02
Speaker 1: appointments with you and putting the credit card in so
37:04
Speaker 1: they will show up. There's a cancelation fee, but they'll
37:07
Speaker 1: do their online the tennis shop anyway, and they'll order stuff.
37:11
Speaker 1: And now you're making money in your sleep. Right, So
37:13
Speaker 1: I want you to be high tech and high touch. Right. Look,
37:17
Speaker 1: this is the four pillars right, foundation, hustle strategy, strategy,
37:22
Speaker 1: and legacy. Right foundation, hustle strategy and legacy. Right. So
37:30
Speaker 1: what if I told you there's like ten businesses you
37:32
Speaker 1: can start for under one thousand dollars, right, just pick one,
37:35
Speaker 1: just one and take it and take one step you
37:38
Speaker 1: know a week, right, maybe one step this week? Right.
37:44
Speaker 1: And I want to now encourage you to to think
37:53
Speaker 1: about these ten businesses that I've outlined here, because none
37:57
Speaker 1: of them are very sophisticated very complicated, right, and I'm
38:02
Speaker 1: gonna do ten more businesses and I follow up podcasts
38:05
Speaker 1: I'm gonna do. I'm I'm actually doing a podcast on
38:07
Speaker 1: how to start a business. This is not not hustle,
38:10
Speaker 1: just business, right for everybody. This one is for This
38:14
Speaker 1: is a This is like a from the ground up,
38:17
Speaker 1: like wherever you happen to be, here's how you start. Right.
38:20
Speaker 1: People think that if they don't have college degrees, they
38:23
Speaker 1: don't have pedigrees, right, you can't succeed. That's just not true.
38:26
Speaker 1: Anybody can start a LinkedIn page. Anybody can start start
38:29
Speaker 1: an Instagram, Instagram page, or something other than shaking your
38:32
Speaker 1: rear end, other than taking your clothes off. My god,
38:34
Speaker 1: you wanna take your clothes off? At least get paid
38:36
Speaker 1: for it. No, I don't. I didn't really, I didn't
38:37
Speaker 1: really say that, And I said it, but I didn't
38:39
Speaker 1: mean it. I was just being I'm joking. But people will,
38:43
Speaker 1: unfortunately think I'm serious. If do something's dignified, do something
38:47
Speaker 1: that is dignity rich, do something. You got all these
38:49
Speaker 1: tools that you're handing this your phone is your phone's
38:52
Speaker 1: a smartphone. Don't use it for dumb purposes, right, it's
38:55
Speaker 1: a smartphone, it's a little computer in your hand. You've
38:57
Speaker 1: got the Internet, you've got an artificial intelligence. You've got
38:59
Speaker 1: all these tools all around you. Use all of them.
39:03
Speaker 1: Put them together in a business plan. Go to Operation Hope,
39:05
Speaker 1: get your financial coaching and counseling. Get your credit score
39:08
Speaker 1: up to seven hundred. The bank will tell you yes
39:11
Speaker 1: for a loan if you think you need credit. So
39:13
Speaker 1: you need capital. Right, you don't have to go begging
39:16
Speaker 1: the people. You don't have to, you know, go do
39:19
Speaker 1: it a go fund me campaign. Maybe right, Maybe you don't.
39:23
Speaker 1: I don't you know. I'm not telling you what not
39:24
Speaker 1: to do. I'm saying if you need twenty five look,
39:26
Speaker 1: if you need five hundred, one thousand dollars, you may
39:29
Speaker 1: go to Operation Hope and go to one of our
39:31
Speaker 1: small business training programs. Find out. You know, you don't
39:33
Speaker 1: need any money. Go to your local Chamber of Commerce,
39:35
Speaker 1: by the way, and there's resources there. Go online to
39:39
Speaker 1: your Chamber Commerce, there's resources there. Going line to the
39:41
Speaker 1: Small Business Administration, there's resources there. Go online to Operation Hope,
39:45
Speaker 1: the National Urban League, there's resources there. I believe even
39:48
Speaker 1: the NAACP has a small business page like there's no
39:51
Speaker 1: excuse search for small business training programs in your neighborhood
39:55
Speaker 1: and your community. You can come to us and we're
39:57
Speaker 1: gonna help you. Get your credit score up fifty four
39:59
Speaker 1: points in six months, get your debt down thirty eight
40:01
Speaker 1: hundred dollars in six to eight months, get your savings
40:04
Speaker 1: up twelve hundred dollars For somebody making forty eight to
40:06
Speaker 1: fifty thousand dollars a year. This will change your life.
40:08
Speaker 1: Now you're credit worthy, and now you go to the
40:10
Speaker 1: computer at midnight and ask for a thousand dollars loan.
40:13
Speaker 1: Ten thousand dollars loan with a thousand loan is a
40:15
Speaker 1: credit card? Okay, ten thousand dollars loan, that's probably still
40:18
Speaker 1: a credit card. By the way, capital is both equity
40:21
Speaker 1: and debt, right, just so you know, equity and debt
40:24
Speaker 1: is both a form of capital. Just to make that clear.
40:28
Speaker 1: You want to get a twenty five thousand dollars loan.
40:30
Speaker 1: That might be a home equity line of credit, it
40:32
Speaker 1: might be a personal line of credit. Right. You want
40:33
Speaker 1: to get a fifty thousand dollars line of credit, one
40:35
Speaker 1: hundred thousand dollars loan. This for a to buy a
40:38
Speaker 1: house right, anything under one hundred thousand dollars, certainly, fifty
40:41
Speaker 1: thousand dollars or less, certainly twenty five thousand dollars or less,
40:44
Speaker 1: without question, ten thousan dollars or less. You can get
40:47
Speaker 1: that online. Okay, go to If you have seven hundred
40:50
Speaker 1: credit score and you go to the computer at midnight.
40:52
Speaker 1: You have a job, you have income, right, you've got
40:55
Speaker 1: a seven hundred credit score right, and you have your
40:58
Speaker 1: debt to income ratios in line. Being able to access
41:01
Speaker 1: a ten thousand dollars line of credit to start your
41:04
Speaker 1: business or less. It's actually well within your reach because
41:08
Speaker 1: the computer's not gonna say you're black, or you're brown,
41:10
Speaker 1: or your woman. It's gonna tell you're green, as in
41:13
Speaker 1: credit worthy. Because guess what, the bank just wants their
41:16
Speaker 1: money back plus interest. It's not personal. Oh, the bank's racist. No,
41:20
Speaker 1: the bank is greedy. Bank wants their money back, right,
41:23
Speaker 1: just like I want my money back, just like you
41:25
Speaker 1: want your money back. So if you look toe up
41:27
Speaker 1: from the flow up, if you so poor you can't
41:29
Speaker 1: pay attention. If you so broke, you can't pay attention.
41:31
Speaker 1: If you so poor, you don't have the oar and
41:32
Speaker 1: the end you just poll then yeah, they probably don't
41:34
Speaker 1: want to. That's your perception of that's the perception they
41:37
Speaker 1: have of you. They're probably gonna lend you. But if
41:39
Speaker 1: you clean yourself up in the way in which I'm
41:41
Speaker 1: talking about you, get your paperwork right again. Difference between
41:43
Speaker 1: a hustler and a business person, a proper business person
41:46
Speaker 1: is paperwork all right, get your credits, get all this
41:50
Speaker 1: stuff right right now, you're proper right, and the operation
41:53
Speaker 1: can tell you when you're ready to go to get
41:55
Speaker 1: an application. We want we want you to get a
41:57
Speaker 1: yes right because we're helping banks get out of the
41:59
Speaker 1: no business and back into the yes business. At scale,
42:01
Speaker 1: we've done four point five billion dollars of investing this
42:04
Speaker 1: way through Operation Hope, and it's free to you. We're
42:07
Speaker 1: gonna give you a scholarship for coaching and counseling of
42:09
Speaker 1: one thousand dollars to start with. It will cost you
42:11
Speaker 1: nothing to get your credit card corrected. Do not go
42:14
Speaker 1: pay some of these these raggedy companies that are charging
42:16
Speaker 1: you money and to file bankruptcy, to charge you money
42:20
Speaker 1: to fix your credit stop it, knock it off. Will
42:22
Speaker 1: do that as an investment in you. I raised fifty
42:24
Speaker 1: million dollars, almost seventy five million dollars a year every year,
42:28
Speaker 1: so that you get this for free, I do that
42:31
Speaker 1: me and I'm telling you go see my people download
42:34
Speaker 1: the hope and app hamit Hopen a hand app and
42:36
Speaker 1: tell them I sent you, and see if they keep
42:38
Speaker 1: the word that I gave you the promise. So if
42:41
Speaker 1: you get what I'm doing on saying what I'm saying
42:43
Speaker 1: right now, you're going to be an access capital certainly
42:46
Speaker 1: ten thousand dollars or less without questioning. Most of the
42:48
Speaker 1: ideas I've given you you can do for five hundred
42:50
Speaker 1: one thousand dollars I've given you today. Right, So get
42:54
Speaker 1: your credit right, get your life right, get your get
42:57
Speaker 1: your parties right, get a business plan written right. And
43:01
Speaker 1: because you're just between business and busyness, all right, And
43:07
Speaker 1: you can be a professional services provider, you can be
43:09
Speaker 1: great at hustle and all that stuff. But unless you
43:11
Speaker 1: do the things that I've been talking about in this podcast,
43:14
Speaker 1: you're not a proper business person and you cannot scale
43:16
Speaker 1: something based on your mouth, your idea and you get
43:20
Speaker 1: for gab and your smoothness, that is not enough. That's
43:23
Speaker 1: enough for you to have a self employment project essentially,
43:26
Speaker 1: and I don't mind that either. Just to take care
43:28
Speaker 1: of yourself. If you want to scale a business with
43:30
Speaker 1: employees and with assets and with infrastructure, hopefully at some
43:33
Speaker 1: point with cash flow and contracts in real estate. We
43:36
Speaker 1: got to get you out of the We got to
43:37
Speaker 1: get you out of the doldrums of doing stuff the
43:41
Speaker 1: wrong way and do it the right way. And that's
43:43
Speaker 1: what I'm trying to help you do today. All right,
43:45
Speaker 1: This has been my ministry of finance has been a
43:48
Speaker 1: financial literacy rap. I hope this has been helpful to you.
43:51
Speaker 1: This is from Hustle to Holdings, turning street smarts and
43:54
Speaker 1: the generational wealth. And wherever you are, you're listening in
43:57
Speaker 1: this from the penitentiary, from the local UH jail cell.
44:01
Speaker 1: You listen to this, from from the street corner. You
44:03
Speaker 1: listen to this from from the from the from the
44:06
Speaker 1: gang meeting. You listen to this while you're sending in
44:09
Speaker 1: your car. You listen to this. Why you're, Why you're
44:12
Speaker 1: you're depressed? And one man. Whether anybody believes in you,
44:14
Speaker 1: I believe in you. I do because I am you
44:18
Speaker 1: and I always want you. And I'm now statistically zero
44:23
Speaker 1: point zero one percent of all income and wealth. Income
44:27
Speaker 1: separate and wealth separate. Those are two different things in
44:30
Speaker 1: the whole country and the biggest economy in the world.
44:32
Speaker 1: I did that legally and legitimately, and you can do
44:34
Speaker 1: it too, all Right, I'm out, John O'Brien. This is
44:36
Speaker 1: Money and Wealth Black Effect Network. Go change your life.
44:39
Speaker 1: I'm with you. Money and Wealth with John O'Brien is
44:56
Speaker 1: a production of the Black Effect Podcast Network. For more
44:59
Speaker 1: pot cast from the Black Defect Podcast Network, visit the
45:02
Speaker 1: iHeartRadio app, Apple Podcasts, or wherever you listen to your
45:07
Speaker 1: favorite shows. P