What the FinTech? | S.4 Episode 22 | Personalisation in digital banking
In the latest episode of the What the FinTech? podcast, we’re joined by Olivier Berthier, CEO of fintech firm Moneythor, to chat about personalisation in digital banking with a focus on its role in customer acquisition and activation. Olivier and FinTech Futures editor Paul Hindle discuss some of the key challenges banks are facing when it comes to customer acquisition and what it is they can be doing differently, how customer expectations of their banking experience have changed in recent years, and the growing importance of personalised banking services and the work Moneythor is doing in…
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