Latest / The Experience Perspective: An Ipsos Podcast
Season 10, Episode 1: Making Banking More Human How TD Bank is Using CX to Differentiate Through Empathy, Simplicity and AI
In this episode of The Experience Perspective, host Helen Bywater-Smith, Global Head of CX Advisory at Ipsos, is joined by Andrea Marsales, Associate Vice President, Client Experience Practices at TD Bank, and Mario Caceres, Client Partner at Ipsos Canada, for a conversation on the evolving role of customer experience in financial services.
As competitive pressures grow, in a challenging context and digital-first challengers reshape customer expectations, Andrea shares how TD Bank is pursuing its ambition to become the “undisputed leader” in customer experience. The discussion explores the…
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