How Apple’s recent privacy decision threatens billions in Facebook revenue

NEXT with John Koetsier · Jul 21, 2020 · 9m

Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move by Apple at the company’s World Wide Developer Conference in June.

The move?

Deprecating a mobile device identifier called the IDFA. That threatens billion in Facebook revenue.

And Google could be next ...