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Fast Five Shorts | The Children’s Place Debuts On Shein · Omni Talk Retail

• 0:00
  Children's
• 0:00
  Place
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  has
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  opened
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  a
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  digital
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  storefront
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  on
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  Shein.
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  According
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  to
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  chain
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  stories,
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  the
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  Children's
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  Place
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  is
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  now
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  selling
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  its
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  apparel
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  directly
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  to
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  users
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  of
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  the
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  global
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  on
• 0:08
  demand
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  fashion
• 0:09
  app
• 0:09
  Shein.
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  Currently,
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  the
• 0:11
  Children's
• 0:11
  Place
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  storefront
• 0:12
  is
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  available
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  only
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  to
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  us
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  Shein
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  customers
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  and
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  will
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  soon
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  be
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  made
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  available
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  globally
• 0:16
  in
• 0:17
  a
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  phased
• 0:17
  rollout.
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  The
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  partnership
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  is
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  also
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  somewhat
• 0:19
  of
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  a
• 0:19
  departure
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  from
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  normal
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  business
• 0:21
  practices
• 0:21
  for
• 0:22
  Shein,
• 0:22
  which
• 0:23
  mostly
• 0:23
  offers
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  Shein
• 0:24
  branded
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  affordable
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  apparel
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  and
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  accessories
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  from
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  a
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  global
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  network
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  of
• 0:28
  vendors.
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  And
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  I'm
• 0:30
  curious,
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  would
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  you
• 0:30
  have
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  advised
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  the
• 0:31
  Children's
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  Place
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  to
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  start
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  selling
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  via
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  Shein?
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  Yeah,
• 0:35
  I
• 0:35
  mean,
• 0:35
  I,
• 0:35
  we
• 0:35
  already
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  know
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  that
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  some
• 0:37
  retailers
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  and
• 0:39
  brands
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  are
• 0:39
  testing
• 0:40
  like
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  some
• 0:41
  product
• 0:41
  development
• 0:41
  with
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  Shein.
• 0:42
  Like
• 0:42
  they're
• 0:42
  using
• 0:43
  like
• 0:44
  early
• 0:44
  stage,
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  like
• 0:45
  product
• 0:45
  design
• 0:45
  and
• 0:45
  development
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  where
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  they're
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  just
• 0:46
  trying
• 0:46
  to
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  get
• 0:47
  prototypes
• 0:47
  made
• 0:47
  of
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  certain
• 0:48
  things.
• 0:48
  So
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  I
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  think
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  this,
• 0:50
  to
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  me
• 0:50
  though,
• 0:51
  feels
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  like
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  an
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  experiment
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  that
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  has
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  to
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  be
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  done.
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  You
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  have
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  that
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  younger
• 0:55
  demographic
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  that's,
• 0:57
  you
• 0:57
  know,
• 0:57
  using
• 0:58
  Shein
• 0:58
  religiously
• 0:59
  day
• 0:59
  after
• 1:00
  day
• 1:00
  after
• 1:00
  day
• 1:00
  to
• 1:00
  get,
• 1:01
  you
• 1:01
  know,
• 1:02
  outfitting
• 1:02
  for
• 1:03
  outfitting
• 1:03
  for
• 1:03
  themselves.
• 1:04
  And
• 1:04
  I
• 1:04
  think
• 1:04
  the
• 1:04
  next
• 1:05
  like,
• 1:05
  progression
• 1:06
  into
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  this
• 1:06
  wish
• 1:07
  with
• 1:07
  this
• 1:07
  age
• 1:08
  group
• 1:08
  is
• 1:08
  getting
• 1:08
  into
• 1:08
  kids
• 1:09
  wear.
• 1:09
  Like,
• 1:09
  it
• 1:09
  just
• 1:10
  makes
• 1:10
  sense
• 1:10
  to
• 1:10
  test
• 1:11
  this
• 1:11
  so
• 1:11
  that,
• 1:12
  you
• 1:12
  know,
• 1:12
  as
• 1:12
  people
• 1:13
  are
• 1:13
  buying
• 1:14
  clothing
• 1:14
  for
• 1:14
  their
• 1:15
  own
• 1:15
  kids
• 1:16
  that,
• 1:16
  or
• 1:16
  they're
• 1:16
  gifting
• 1:17
  that,
• 1:17
  that
• 1:17
  they
• 1:18
  have
• 1:18
  another
• 1:18
  place
• 1:19
  to
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  go
• 1:19
  get
• 1:19
  it
• 1:19
  where,
• 1:20
  you
• 1:20
  know,
• 1:20
  where
• 1:20
  they're
• 1:21
  already
• 1:21
  engaged
• 1:21
  in
• 1:22
  shopping.
• 1:22
  I
• 1:23
  would
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  100%
• 1:23
  do
• 1:24
  this
• 1:24
  if
• 1:24
  I
• 1:24
  was
• 1:24
  Children's
• 1:24
  Place.
• 1:25
  I
• 1:25
  mean,
• 1:25
  we,
• 1:26
  we
• 1:26
  were,
• 1:26
  we
• 1:26
  were
• 1:27
  screwing
• 1:28
  around
• 1:28
  on
• 1:28
  the
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  Internet
• 1:28
  yesterday.
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  We
• 1:29
  realized
• 1:29
  that
• 1:29
  Children's
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  Place
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  already
• 1:30
  has
• 1:30
  a
• 1:30
  storefront
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  on
• 1:31
  Amazon.
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  So
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  if
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  you're
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  already,
• 1:32
  if
• 1:33
  you're
• 1:33
  already
• 1:33
  all
• 1:33
  in
• 1:33
  on
• 1:34
  the
• 1:34
  marketplace
• 1:34
  strategy,
• 1:35
  why
• 1:35
  wouldn't
• 1:35
  you
• 1:35
  go
• 1:35
  to
• 1:35
  another
• 1:36
  marketplace?
• 1:36
  I
• 1:36
  don't,
• 1:37
  I
• 1:37
  don't
• 1:37
  see
• 1:37
  why
• 1:37
  you
• 1:37
  wouldn't
• 1:38
  do
• 1:38
  that.
• 1:38
  It
• 1:38
  makes
• 1:38
  no
• 1:39
  sense
• 1:39
  logically
• 1:40
  now,
• 1:41
  de
• 1:41
  minimis
• 1:41
  regulations
• 1:42
  aside,
• 1:42
  because
• 1:43
  we
• 1:43
  don't
• 1:43
  know
• 1:43
  how
• 1:43
  that's
• 1:43
  going
• 1:43
  to
• 1:44
  shake
• 1:44
  out.
• 1:44
  But
• 1:45
  for
• 1:45
  example,
• 1:46
  does
• 1:46
  the
• 1:46
  Children's
• 1:46
  Place
• 1:47
  or
• 1:47
  some
• 1:47
  other
• 1:47
  brand
• 1:48
  start
• 1:48
  to
• 1:48
  take
• 1:48
  note
• 1:49
  of
• 1:49
  this
• 1:49
  and
• 1:50
  start
• 1:50
  to
• 1:50
  parlay
• 1:50
  this
• 1:51
  into
• 1:51
  a
• 1:51
  new
• 1:51
  way
• 1:52
  to
• 1:52
  do
• 1:52
  E
• 1:52
  Commerce?
• 1:53
  And
• 1:53
  by
• 1:53
  that
• 1:53
  I
• 1:53
  mean
• 1:54
  I.
• 1:54
  E
• 1:54
  going
• 1:55
  direct
• 1:55
  from
• 1:56
  factory.
• 1:56
  So
• 1:57
  small
• 1:57
  batch
• 1:57
  production
• 1:58
  should
• 1:58
  work
• 1:58
  just
• 1:59
  as
• 1:59
  well
• 1:59
  for
• 1:59
  any
• 2:00
  E
• 2:00
  Commerce
• 2:00
  player,
• 2:00
  player
• 2:01
  that
• 2:01
  wants
• 2:01
  to
• 2:01
  think
• 2:02
  about
• 2:02
  this
• 2:02
  in
• 2:02
  this
• 2:03
  way.
• 2:03
  The
• 2:03
  only
• 2:04
  catch
• 2:04
  is
• 2:04
  would
• 2:04
  the
• 2:04
  customer
• 2:05
  be
• 2:05
  willing
• 2:05
  to
• 2:05
  wait
• 2:05
  the
• 2:06
  additional
• 2:06
  time
• 2:06
  for
• 2:06
  it?
• 2:07
  But
• 2:07
  I
• 2:07
  think
• 2:07
  they
• 2:07
  would
• 2:08
  in
• 2:08
  exchange
• 2:08
  for
• 2:08
  the
• 2:09
  lower
• 2:09
  price.
• 2:09
  So
• 2:09
  this
• 2:10
  potentially
• 2:10
  gets
• 2:10
  the
• 2:10
  Children's
• 2:11
  Place
• 2:12
  more
• 2:12
  accessible
• 2:13
  to
• 2:13
  the
• 2:13
  average
• 2:13
  American
• 2:14
  consumer
• 2:14
  if
• 2:15
  they
• 2:15
  take
• 2:15
  this
• 2:15
  approach,
• 2:16
  which
• 2:17
  also
• 2:17
  means,
• 2:17
  and
• 2:18
  this
• 2:18
  is
• 2:18
  where
• 2:18
  my
• 2:18
  head
• 2:18
  really
• 2:19
  starts
• 2:19
  to
• 2:19
  spin.
• 2:19
  Anne
• 2:20
  Relationships
• 2:21
  like
• 2:21
  this
• 2:21
  via
• 2:21
  Shein
• 2:22
  also
• 2:23
  create
• 2:23
  a
• 2:23
  world
• 2:23
  where
• 2:23
  a
• 2:24
  brand
• 2:24
  is
• 2:24
  potentially
• 2:25
  never
• 2:25
  out
• 2:25
  of
• 2:26
  stock
• 2:26
  online.
• 2:27
  And
• 2:27
  that's
• 2:28
  crazy.
• 2:28
  Think
• 2:28
  about
• 2:28
  that
• 2:28
  for
• 2:29
  a
• 2:29
  second.
• 2:29
  You're
• 2:29
  never
• 2:29
  out
• 2:29
  of
• 2:30
  stock
• 2:30
  online.
• 2:30
  So
• 2:30
  that's
• 2:31
  why
• 2:31
  I
• 2:31
  love
• 2:31
  this
• 2:31
  idea
• 2:32
  and
• 2:32
  think
• 2:32
  we
• 2:33
  could
• 2:33
  see
• 2:33
  more
• 2:33
  people
• 2:34
  go
• 2:34
  this
• 2:34
  way
• 2:34
  in
• 2:34
  the
• 2:34
  future.
• 2:35
  Or
• 2:35
  at
• 2:35
  least
• 2:36
  there's
• 2:37
  the
• 2:37
  other
• 2:37
  angle
• 2:37
  to
• 2:37
  this.
• 2:37
  At
• 2:38
  least
• 2:38
  white
• 2:38
  label
• 2:39
  Shein
• 2:39
  supply
• 2:39
  chain
• 2:40
  capabilities
• 2:40
  for
• 2:41
  their
• 2:41
  own
• 2:41
  website
• 2:41
  so
• 2:42
  they
• 2:42
  can
• 2:42
  never
• 2:42
  be
• 2:42
  out
• 2:43
  of
• 2:43
  stock.
• 2:43
  Right.
• 2:44
  There's
• 2:44
  a
• 2:44
  lot
• 2:44
  of
• 2:44
  angles
• 2:45
  to
• 2:45
  this
• 2:45
  that
• 2:45
  are
• 2:45
  going
• 2:45
  to
• 2:46
  come
• 2:46
  and
• 2:46
  sprout
• 2:47
  up.
• 2:47
  And
• 2:48
  that's
• 2:48
  why
• 2:48
  I
• 2:48
  love
• 2:48
  it.
• 2:49
  And
• 2:49
  that's
• 2:49
  why
• 2:50
  I'm
• 2:50
  100%
• 2:51
  supportive
• 2:51
  of
• 2:51
  children's
• 2:52
  place
• 2:52
  trying
• 2:52
  this,
• 2:52
  especially
• 2:53
  given
• 2:53
  where
• 2:53
  they
• 2:53
  are
• 2:54
  financially
• 2:54
  too.