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Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

Unlocking the Power of Cultivation in Capital Campaigns

In this episode, Amy Eisenstein, your host, and special guest Xan Blake, a Capital Campaign Pro supreme advisor with decades of experience in nonprofit consulting, dive deep into the critical topic of cultivation. Many people are confused about what cultivation really means in the context of capital campaigns, and in this enlightening conversation, Amy and Xan demystify the concept.

Cultivation, as Xan explains, is an organized effort to grow a supporter or potential supporter's interest in your organization. It involves ensuring that donors have accurate information, understanding their…

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