Latest / The Experience Perspective: An Ipsos Podcast
Season 10, Episode 5: The Rules That Make Us: Why Culture Matters in CX and EX
In this episode of Ipsos Experience Perspective, Helen Bywater-Smith is joined by Oliver Sweet, Head of Ethnography at Ipsos and author of The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe and Buy. Together, they explore a question that sits at the heart of both customer and employee experience: how much of what we do is shaped not by individual psychology, but by culture itself? And in turn how does CX and EX influence culture itself?
From Disney parks and airports to workplaces, brands and AI, the conversation examines how identity, community and belief systems…
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