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Surveillance Pricing: When Price Becomes Identity
The FTC has published a 6(b) study on surveillance pricing, the practice that calculates individual prices based on the customer's profile. This desk analyzes the shift of the competitive axis from product-price to identity-price, who is affected across grocery, travel and online retail, the regulatory pressure from New York, Maryland and California, and the three concrete actions the board must decide in the next 90 days.
The skinny
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