Latest / The Breakfast Club / Rico Love Interview

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Rico Love Interview · The Breakfast Club

• 0:01
  Speaker 1: Realty, but real celebrity. Join the Breakfast Morning. Everybody is
• 0:08
  Speaker 1: DJ Envy, Angela, Ye, Charloman the guy. We are the
• 0:11
  Speaker 1: Breakfast Club special guests in the building. Mister Rico love
• 0:16
  Speaker 1: listen Rico produces everything. Everything go out there. He was
• 0:19
  Speaker 1: taking pictures up and he was like, let me see
• 0:21
  Speaker 1: that pictures sits down here he goes, Yo, this position right,
• 0:25
  Speaker 1: everything that's got that's got to be kind of difficult
• 0:28
  Speaker 1: reco you can wow, you know what's crazy. I never
• 0:30
  Speaker 1: even noticed that. Just that's crazy. I do do that
• 0:34
  Speaker 1: about every situation. I always just like, it's my posture right,
• 0:37
  Speaker 1: and you do interviews everything about you know, it's the
• 0:39
  Speaker 1: lighting right, And I always tell them like I saw
• 0:41
  Speaker 1: that light moved by accident. I know you walked back,
• 0:43
  Speaker 1: you hit the light. I don't know if you want
• 0:45
  Speaker 1: that to be hit like that. Oh no, it's no
• 0:46
  Speaker 1: good detail. Absolutely, let me tell you something. You know,
• 0:51
  Speaker 1: I'm dark skinned, so we could come up real crazy
• 0:53
  Speaker 1: on camera. We got to make sure every little part,
• 0:57
  Speaker 1: you know what I mean, Let's put some lotion on
• 0:59
  Speaker 1: and that helps. That helps. Do Some people take that
• 1:01
  Speaker 1: as controlling, though I don't. I never noticed it as
• 1:04
  Speaker 1: much you know. Now, until you just said that, I
• 1:06
  Speaker 1: never noticed it. But I don't know how people take it.
• 1:07
  Speaker 1: But you know what creatives, I think they respected like
• 1:09
  Speaker 1: a guy who um knows you know a little bit
• 1:12
  Speaker 1: what he's talking about. And I love that. I just
• 1:14
  Speaker 1: you know, i'd be around and I, you know, kind
• 1:16
  Speaker 1: of like pay attention to little things, and I pick
• 1:18
  Speaker 1: up on little things, and you know, I listened. So
• 1:20
  Speaker 1: if I overhear you talking about a lens or something
• 1:22
  Speaker 1: like that or different things, then next time I'm somewhere
• 1:25
  Speaker 1: or something like, yo, I don't know, but maybe you
• 1:26
  Speaker 1: should use another lens because I know those type of
• 1:28
  Speaker 1: lens get some fall because I would heard somebody saying
• 1:31
  Speaker 1: and they're like, oh, wow, you know you pick up
• 1:33
  Speaker 1: on that everything. Yeah, And I always and I always
• 1:35
  Speaker 1: ask questions. If I see a film on myself and
• 1:38
  Speaker 1: I'm looking in a certain way, I'm like, why is that? Oh?
• 1:40
  Speaker 1: Because we shot with the wide and we should have
• 1:41
  Speaker 1: went closer on the zoom. So now I'm like, I
• 1:43
  Speaker 1: learned that, So next time around, I'm like, yo, don't
• 1:46
  Speaker 1: shoot me on the on the wide, shoot me on
• 1:48
  Speaker 1: the zoom. Information never hurt nobody, man, it never It
• 1:51
  Speaker 1: never does. But you don't work aholic? Yeah, man, but
• 1:53
  Speaker 1: you know, how do you work so hard as dud?
• 1:55
  Speaker 1: Spend time with your family? Let me I tell your
• 1:57
  Speaker 1: story which impressed me. Flew out to Miami and I
• 2:00
  Speaker 1: spent the day with Rico, right, and me and Rico
• 2:04
  Speaker 1: went to the store one shop and came back and
• 2:06
  Speaker 1: I would say, in twenty minutes, he completed about tim
• 2:08
  Speaker 1: tongs in twenty minutes, No, lie, And these were impossible.
• 2:11
  Speaker 1: I said, light it up online. Ay, all right, I
• 2:17
  Speaker 1: got a hook. Did the hook twenty minutes. It wasn't
• 2:20
  Speaker 1: it wasn't full songs. It was these concepts, and you know,
• 2:23
  Speaker 1: laying ideas. I lay a verse on this one, an
• 2:25
  Speaker 1: idea to this one. All right, this the next one,
• 2:27
  Speaker 1: give me a hook on this one. Lay a hook
• 2:29
  Speaker 1: idea on this one. Because I don't write anything, damn.
• 2:32
  Speaker 1: I just listened to the music and it kind of
• 2:34
  Speaker 1: like not saying wow, because sometimes it's terrible, you know,
• 2:36
  Speaker 1: sometimes good. Just I never I never try to let
• 2:39
  Speaker 1: you hear the terrible. Like there was like, for instance,
• 2:41
  Speaker 1: shout the fat like your fat Joe wants to record.
• 2:43
  Speaker 1: I I got one record for fat Joe. Boom all
• 2:45
  Speaker 1: I said that to Joe all right, yo, every this record.
• 2:47
  Speaker 1: It was just it was just like that. I was
• 2:48
  Speaker 1: saying there, like this mother effort is really now. I
• 2:51
  Speaker 1: love the song that you did for Envy. From the
• 2:54
  Speaker 1: first time I heard now, I was gonna say, was
• 2:56
  Speaker 1: it just him sending you that one or was it
• 2:59
  Speaker 1: I caught Envy personally said this is your record. By
• 3:01
  Speaker 1: the way, I don't do I don't do records and
• 3:03
  Speaker 1: um throwaways. I never do records like I don't shop music.
• 3:06
  Speaker 1: I don't you know, a lot of people produces, and
• 3:09
  Speaker 1: this is lesson to a lot of guys. You'll make
• 3:11
  Speaker 1: if you you'll keep yourself a way more exclusive, if
• 3:13
  Speaker 1: you don't send everybody the same record. I would never
• 3:15
  Speaker 1: insult Envy like that and send him a record and
• 3:17
  Speaker 1: then he go play for somebody and they're like, oh yeah,
• 3:19
  Speaker 1: he said that. He said that to me. I got
• 3:21
  Speaker 1: that in mind, Embo. So what I do is, I'll
• 3:23
  Speaker 1: be in a studio and I'll be selective. I don't
• 3:25
  Speaker 1: even I'll do twenty songs and within a few weeks
• 3:27
  Speaker 1: and I won't shop any of them, and it'll be
• 3:29
  Speaker 1: months ago by nobody has ever heard them. But when
• 3:31
  Speaker 1: I get in a studio with somebody and I'm just like,
• 3:33
  Speaker 1: you know, I think this will work for you. You know,
• 3:35
  Speaker 1: I mean, I believe in collecting catalog and collecting music
• 3:37
  Speaker 1: and not whoring yourself out because that way you become
• 3:40
  Speaker 1: more exclusive, and then you'll end up with way more
• 3:42
  Speaker 1: songs on other artists because you feel they'll feel like
• 3:45
  Speaker 1: they feel special, like this record was created for me
• 3:47
  Speaker 1: or with me and mine. There's only one wack part
• 3:49
  Speaker 1: about the Evy record, and that's the part where it
• 3:51
  Speaker 1: says DJ Envy in the beginning. That's like a classic
• 3:59
  Speaker 1: I G I love it's about reco to. It is
• 4:05
  Speaker 1: you don't really stress artists, and I you know I
• 4:07
  Speaker 1: have that problem because I can't stress an artists. I
• 4:09
  Speaker 1: can't call an artists a million times. But you have
• 4:11
  Speaker 1: that same thing. Why is that with you? Because you'd
• 4:13
  Speaker 1: be like, hey, look, if I ask you one time,
• 4:16
  Speaker 1: it's your word. If you don't do by your word
• 4:18
  Speaker 1: or store with you anymore ever. And I don't mean
• 4:20
  Speaker 1: I got a problem with you when I see you
• 4:21
  Speaker 1: as love, but it's just on a on a business
• 4:24
  Speaker 1: I'm never gonna actually do anything for me. Ever. If
• 4:27
  Speaker 1: you noticed all of my singles, I never had features.
• 4:29
  Speaker 1: I just it took everything in me to get you know,
• 4:31
  Speaker 1: ushering with Kalipha on the remix. That's just one of
• 4:34
  Speaker 1: my best friends. Because you would produce a songwriter, So
• 4:36
  Speaker 1: why couldn't return the favor? You would think, Bro, you
• 4:39
  Speaker 1: got people who won't even tweet for you. Bro, you
• 4:41
  Speaker 1: got people who and I don't ask, you know, I
• 4:43
  Speaker 1: just I just know if I if I give you
• 4:44
  Speaker 1: the number one record number in the studio with you
• 4:46
  Speaker 1: and we made millions together, you would think I got
• 4:48
  Speaker 1: an album coming out and these guys will call you
• 4:51
  Speaker 1: and be like, congratulations on the album. But put that
• 4:53
  Speaker 1: on Instagram and something get my followers up. Did you
• 4:58
  Speaker 1: know what with Kalipha was gonna talk about on the
• 5:00
  Speaker 1: for somebody else? I have an idea, you know, And
• 5:02
  Speaker 1: that was the reason I called him. And that's just
• 5:03
  Speaker 1: to be honest, you know. I mean a lot of
• 5:04
  Speaker 1: people try to make it saying like, no, I didn't
• 5:06
  Speaker 1: call you just because of what you're going through. No,
• 5:08
  Speaker 1: that's the time to call you. When people when we
• 5:10
  Speaker 1: when we make records about getting money, nobody has a
• 5:12
  Speaker 1: problem with saying, oh, well, you can relate to get money.
• 5:15
  Speaker 1: I just know you went through some serious heartbreak. This
• 5:17
  Speaker 1: song is about heartbreak, talk about it? Why not? Because
• 5:20
  Speaker 1: men are so comfortable talking about we get money and
• 5:23
  Speaker 1: we win in and this this and then and pop
• 5:24
  Speaker 1: that and shake that. But we don't express pain. We
• 5:27
  Speaker 1: don't express fear, we don't express remorse because we feel
• 5:31
  Speaker 1: like that's weak. But I always tell people honesty is
• 5:33
  Speaker 1: the most strong thing a man could be. When you're
• 5:36
  Speaker 1: honest about who you are, you know, how could you
• 5:38
  Speaker 1: sleep at night when you tell the truth? You know
• 5:39
  Speaker 1: what I mean, You're like, it's like a weight off you.
• 5:42
  Speaker 1: You felt like you got that off. So um, I
• 5:44
  Speaker 1: just feel like it was meant for him to get
• 5:46
  Speaker 1: on that record. You do have songs about heartbreak and remorse.
• 5:49
  Speaker 1: Do you ever cry when you're writing any songs? Never? Never?
• 5:52
  Speaker 1: But um, you know I don't. I'm not against cry.
• 5:54
  Speaker 1: I just know I haven't cried in like a long time.
• 5:57
  Speaker 1: But I'm not against anybody that cries a baby the
• 6:00
  Speaker 1: baby's born. No, I haven't cried yet. See what even
• 6:02
  Speaker 1: when my son. When my son was born, I think
• 6:05
  Speaker 1: I cried when he was like three months because I
• 6:07
  Speaker 1: just stare at him when he's sleeping and he just
• 6:09
  Speaker 1: kind of get emotional or like, um, little things they
• 6:12
  Speaker 1: do when they call you and be like, you know, daddy,
• 6:16
  Speaker 1: when are you gonna Why does mommy have a different
• 6:18
  Speaker 1: last name than us? You know you're like that. That's
• 6:22
  Speaker 1: made me get married. Yeah, those type of things. You'll
• 6:26
  Speaker 1: be like, oh man, the only thing that was one
• 6:30
  Speaker 1: of the main one you just thought about that like old,
• 6:35
  Speaker 1: that was one of the main ones. Like that hurt feeling,
• 6:38
  Speaker 1: like because you have got no answer for all you
• 6:41
  Speaker 1: ladies out there if you want to figure out, here's
• 6:44
  Speaker 1: the script to tell your kids. Now. I want to
• 6:49
  Speaker 1: go back to you with these artists, because I find
• 6:51
  Speaker 1: it very disrespectful that none of these guys would show
• 6:54
  Speaker 1: you the same respect. I'm sure that he didn't say
• 6:55
  Speaker 1: none of them. I mean some of them do. But
• 6:58
  Speaker 1: what it is is like this, right, Um, You'll see
• 7:00
  Speaker 1: people out and you're like, um, one thing I gotta
• 7:04
  Speaker 1: this is rand I got to say shout out to
• 7:05
  Speaker 1: DJ Kali because he's the best at this, the best
• 7:07
  Speaker 1: at Fat Joe and DJ Kalt I think called in
• 7:10
  Speaker 1: all respect and I think he would admit this he
• 7:12
  Speaker 1: learned it from from Fat Joe, who was the president
• 7:14
  Speaker 1: of YO. Run down on Homeboy and make sure you're
• 7:17
  Speaker 1: on the record, because I remember and Fat Joe at
• 7:20
  Speaker 1: one point was like one of my closest friends in
• 7:21
  Speaker 1: the whole entire world, right, So Machow and this me
• 7:26
  Speaker 1: and Joe were really close at the time, really really closer.
• 7:28
  Speaker 1: And Macha was sitting in the studio like like DEEPO
• 7:31
  Speaker 1: waiting for me to do the verse. I'm like, bo,
• 7:33
  Speaker 1: I'm gonna do it, and my show would be like, yeah,
• 7:35
  Speaker 1: I'm gonna wait for you. And that's the type of
• 7:37
  Speaker 1: thing and you gotta respect that because their mentality is
• 7:41
  Speaker 1: get it done. I don't care how it makes you feel.
• 7:43
  Speaker 1: I don't care how uncomfortable it is or how for me.
• 7:45
  Speaker 1: I just my pride ego. It's not because I feel
• 7:50
  Speaker 1: like I feel like if I ask you to do
• 7:51
  Speaker 1: something for me. And and by the way, I want
• 7:54
  Speaker 1: you to understand how this game is set up a
• 7:56
  Speaker 1: lot of time where producers and writers when I charge
• 7:58
  Speaker 1: a flat rate of fifty thousand for a track and
• 8:01
  Speaker 1: then I do a record for whatever person, and they're
• 8:03
  Speaker 1: telling me, well, since we get in two records, can
• 8:05
  Speaker 1: we get them you know, two for sixty can we
• 8:08
  Speaker 1: get two? Can we work this deal out and do
• 8:09
  Speaker 1: this whatever? And you're like, man, of course, because to me,
• 8:12
  Speaker 1: it ain't about that. It's really about to get in
• 8:13
  Speaker 1: the music out. And that's why I've been able to have,
• 8:15
  Speaker 1: you know, a certain amount of records out at one time,
• 8:17
  Speaker 1: because I always was working deals with people. So I
• 8:20
  Speaker 1: feel like, if I work to deal for you, it's
• 8:22
  Speaker 1: an unwritten rule like we have when I come back
• 8:24
  Speaker 1: around it's love and it's love and I'm not asking anybody.
• 8:27
  Speaker 1: I don't even ask people to get on my records
• 8:29
  Speaker 1: because I believe it's impossible for an artist to get
• 8:32
  Speaker 1: other artists, other people in the world to get to
• 8:34
  Speaker 1: know them if they surrounding themselves with people they are
• 8:36
  Speaker 1: already familiar with it already. It bugs me out when
• 8:39
  Speaker 1: an artist has like, only got one verse on their record.
• 8:41
  Speaker 1: They got somebody featured on the hook and then another
• 8:43
  Speaker 1: person rapping. Bro, you got one verse on your own single?
• 8:48
  Speaker 1: How do you expect people to know you? Even if
• 8:50
  Speaker 1: your record does super well, You do shows everywhere. Why
• 8:53
  Speaker 1: would I buy your record when I really don't truly
• 8:55
  Speaker 1: identify with who you are? And that goes in content
• 8:57
  Speaker 1: as well. But with me, I'll say this, I did
• 8:59
  Speaker 1: that for you, and that should be a solid And
• 9:01
  Speaker 1: then later I should come back and say and I
• 9:03
  Speaker 1: have simple things and he knows me, I'll say, you'll
• 9:06
  Speaker 1: post this for me on your joint. You know, okay,
• 9:09
  Speaker 1: I got you nothing. Then my company, everybody's calling me,
• 9:13
  Speaker 1: everybody works for me is telling me bro calling back.
• 9:15
  Speaker 1: I'm not calling no grown man back about it right now?
• 9:19
  Speaker 1: The same thing I think I like the way call
• 9:24
  Speaker 1: them do things. Sometimes you gotta let me tell you,
• 9:25
  Speaker 1: let me tell you, let me tell you, and let
• 9:27
  Speaker 1: me tell you. The follow through is one thing. But
• 9:29
  Speaker 1: then when you see me out again, I'm gonna tell
• 9:30
  Speaker 1: you something. If I'm make a mistake and forget something.
• 9:32
  Speaker 1: As soon as I see you, I'm like, I forgot
• 9:34
  Speaker 1: to do that, let me do it right now. Like
• 9:36
  Speaker 1: since I just saw you, let me knock that out
• 9:38
  Speaker 1: for you right now. But you know, and and again,
• 9:41
  Speaker 1: I don't want anybody this is all, you know, fun.
• 9:44
  Speaker 1: I don't want anybody think I'm looking at these guys
• 9:46
  Speaker 1: like f them. But at the end of the day,
• 9:48
  Speaker 1: I just know I'm not gonna put myself in a
• 9:50
  Speaker 1: position where I gotta keep asking you for something, and
• 9:54
  Speaker 1: like I said, called and um Joe, they like, they
• 9:57
  Speaker 1: don't care, They like, we need to get this done.
• 9:58
  Speaker 1: And then you look at how it benefits the artists
• 10:01
  Speaker 1: usually that they do the stuff for. Think about if
• 10:03
  Speaker 1: anybody whom Kali has done a record with or put
• 10:06
  Speaker 1: on his record, it really it benefits both benefits Kalid
• 10:09
  Speaker 1: and it benefits the artists. You got a free marketing
• 10:12
  Speaker 1: opportunity for him to market your record and work. And
• 10:15
  Speaker 1: now when you see, I'm sure, but he leans, he said,
• 10:19
  Speaker 1: he said, the newer artists are actually a lot harder
• 10:21
  Speaker 1: for him to get than the more established. Really, but
• 10:25
  Speaker 1: he keeps going and he but guess what, I bet
• 10:27
  Speaker 1: you they're gonna do it. I bet you you're gonna
• 10:29
  Speaker 1: sit there in the studio and make sure they do it.
• 10:30
  Speaker 1: I bet he's gonna call him every time. If Kali
• 10:32
  Speaker 1: got to go a hold everybody, I need all my
• 10:34
  Speaker 1: followers to tweet blah blah blah and let him know
• 10:36
  Speaker 1: he don't care. Like a different code with these newer artists,
• 10:39
  Speaker 1: Like they don't have the same kind of way that
• 10:41
  Speaker 1: they were. Oh, let me tell you something, these new
• 10:43
  Speaker 1: artists got it all figured out too. By the way
• 10:45
  Speaker 1: they think they know everything. Can nobody tell them none?
• 10:48
  Speaker 1: Can nobody tell them what what's right or what's wrong?
• 10:50
  Speaker 1: And they never had extreme success. The best part about
• 10:53
  Speaker 1: my career was I started off with Usher, So I
• 10:55
  Speaker 1: start off for Usher. During confessions, you understand when when
• 10:58
  Speaker 1: Usher was shut down malls, like when he was shut
• 11:00
  Speaker 1: down whole blocks and streets, it was ridiculous, and we'd
• 11:03
  Speaker 1: be in Paris somewhere and it'd be like whole everything.
• 11:06
  Speaker 1: Then you go be just in Detroit and the same
• 11:08
  Speaker 1: thing that happened. So these artists, they'll get a little
• 11:11
  Speaker 1: bit of attention and they have a semi hit you
• 11:13
  Speaker 1: know what I mean and exactly, and then they'll be like,
• 11:17
  Speaker 1: can nobody tell me nothing about a record? About music?
• 11:19
  Speaker 1: And then you look at your discography and you'd be like,
• 11:22
  Speaker 1: I probably could though you know I probably could tell
• 11:24
  Speaker 1: you something because I've consistently been able to do it.
• 11:26
  Speaker 1: But you just let these people in time or run
• 11:28
  Speaker 1: this course and you see what happens. How does that
• 11:30
  Speaker 1: work with the artists that are signed to you? Because
• 11:32
  Speaker 1: I know you know obviously you and Tierra Thomas are
• 11:34
  Speaker 1: not working together anymore, and you had different ideas on
• 11:37
  Speaker 1: where her career should go. Was it a problem where
• 11:39
  Speaker 1: she kind of felt like she knew and you know
• 11:42
  Speaker 1: she wasn't know. What it is is that, um, First
• 11:45
  Speaker 1: of all, she one of the most talented people I've
• 11:47
  Speaker 1: ever met in my life, and that's saying a lot.
• 11:50
  Speaker 1: One of the most talented writers, really brilliant. But what
• 11:52
  Speaker 1: happened was when I signed that she was writing a
• 11:54
  Speaker 1: certain type of songs and I signed on it's like
• 11:57
  Speaker 1: if I married you because I thought you were this way,
• 12:00
  Speaker 1: and then as soon as we got married, things changed.
• 12:01
  Speaker 1: I think when um, I think, um, it's safe to
• 12:04
  Speaker 1: say everybody knows about the whole situation she was going
• 12:06
  Speaker 1: through with the wile and everything. I think it put
• 12:08
  Speaker 1: her in a real dark space. Imagine you a sweet girl,
• 12:11
  Speaker 1: you know from Indianapolis, and you you get on Twitter
• 12:14
  Speaker 1: and every day you get on Instagram and Twitter and
• 12:15
  Speaker 1: people are like calling you names and bashing you and
• 12:18
  Speaker 1: they don't even know the details or anything. And he's
• 12:20
  Speaker 1: going crazy. And now this is not me, a guy
• 12:22
  Speaker 1: who's been in the game twelve years and seeing everything.
• 12:24
  Speaker 1: I can handle that stuff, you know, But a girl
• 12:26
  Speaker 1: who's like, I can't believe I didn't bother nobody. I
• 12:29
  Speaker 1: really didn't do anything wrong, and these people are really
• 12:31
  Speaker 1: coming at me crazy enough every single day. I think
• 12:33
  Speaker 1: it put her in a dark space over her writing
• 12:35
  Speaker 1: is concerned and when she wrote songs like gang Signs
• 12:38
  Speaker 1: and popular are in Bad when I signed her. So
• 12:41
  Speaker 1: then later she started writing different type of records that
• 12:43
  Speaker 1: I didn't think were um superstar calible records for her.
• 12:46
  Speaker 1: I think she was bigger than the songs she was writing.
• 12:49
  Speaker 1: And it's a girl who's super talents could write anything.
• 12:52
  Speaker 1: And that's just my opinion of it. So this is
• 12:53
  Speaker 1: I don't I don't want anybody to take this as
• 12:56
  Speaker 1: meet this and them, because I could never do that.
• 12:57
  Speaker 1: I would never. I came on this same show and
• 12:59
  Speaker 1: fought in the offended her. So if I can't win
• 13:01
  Speaker 1: the show and try to dis how crazy would that
• 13:04
  Speaker 1: make me? No? No, no no, no no no, I said
• 13:07
  Speaker 1: that she. I think they put her in a dark
• 13:09
  Speaker 1: space because you were her biggest champion. You were debuting
• 13:12
  Speaker 1: news sounds. You're like, I want to make sure we
• 13:13
  Speaker 1: debut her anytime. I was like, I was fighting with
• 13:15
  Speaker 1: the company. I need her on to remix. They didn't
• 13:17
  Speaker 1: want her hund remix but they don't know. And I'm
• 13:19
  Speaker 1: just like, this is my biggest, biggest record, number two
• 13:21
  Speaker 1: in the country. I'm not gonna put my artists on it.
• 13:24
  Speaker 1: These are type of things that I was going in
• 13:26
  Speaker 1: for spending. We we spent you know, a lot of money,
• 13:28
  Speaker 1: you know, on her and on a roll out without
• 13:30
  Speaker 1: even putting having a chance to really put out a record.
• 13:33
  Speaker 1: But um, I think that our visions changed. The one
• 13:35
  Speaker 1: thing about me is I know how it feels to
• 13:37
  Speaker 1: be an artist, and I know how it feels to
• 13:39
  Speaker 1: be pressured. And I said, you know what, I never
• 13:40
  Speaker 1: want to be in a situation where I'm forcing you
• 13:43
  Speaker 1: to do nothing and we don't like each other. So
• 13:45
  Speaker 1: instead of me saying you don't want to do what
• 13:47
  Speaker 1: I do, shelfer until she get her mind right, and
• 13:50
  Speaker 1: then I'm owing you father, no, let you go free.
• 13:53
  Speaker 1: You know what I mean, because I don't want to
• 13:55
  Speaker 1: be in that situation. Even though people around me was like,
• 13:57
  Speaker 1: you need to get this, you need to do this,
• 13:58
  Speaker 1: I'm like, but but I don't have I'm not mad
• 14:00
  Speaker 1: at I just don't agree with what she's going to
• 14:02
  Speaker 1: She don't agree with what I want her to go.
• 14:04
  Speaker 1: But you know is that what she wanted though, or
• 14:06
  Speaker 1: did she want to try to still come out but
• 14:09
  Speaker 1: still have it her way, or did she want to
• 14:10
  Speaker 1: just not be signed anymore. I don't know. I didn't
• 14:13
  Speaker 1: even I'm gonna be honest with you. I hadn't to
• 14:15
  Speaker 1: be totally honest. I didn't have a conversation with her.
• 14:18
  Speaker 1: I just told you know, I just said, I asked
• 14:21
  Speaker 1: in the scope, you know, I said, I don't. I
• 14:23
  Speaker 1: don't think it's gonna work out what y'all like to
• 14:26
  Speaker 1: keep it? Because I don't even want to try to
• 14:28
  Speaker 1: box her out. I didn't want to say, well, I'm
• 14:29
  Speaker 1: dropping in, y'all, can I said, what y'all like to
• 14:31
  Speaker 1: keep it and go straight through in the scope and
• 14:33
  Speaker 1: they said no, And I said, cool, Well, then give
• 14:36
  Speaker 1: her release. Let her do a thing. If she feels
• 14:37
  Speaker 1: like she knows her in her management feel like they know,
• 14:40
  Speaker 1: let's do that. Because I don't want to be in
• 14:41
  Speaker 1: a situation where I'm holding anybody down and making them
• 14:43
  Speaker 1: feel away. You know, do your thing. But what I do,
• 14:47
  Speaker 1: what I do is and I'm gonna be And that
• 14:49
  Speaker 1: probably makes me the worst because I've had artists before
• 14:51
  Speaker 1: and they all no artists ever can walk around and
• 14:54
  Speaker 1: say Rico Love did me wrong or Rico did anything.
• 14:57
  Speaker 1: If you look at how close me and young Chris saw,
• 14:59
  Speaker 1: you know what I mean. I took care of young Chris. Bro,
• 15:02
  Speaker 1: you know what I mean. I got young Chris. I
• 15:03
  Speaker 1: got young Chris an apartment in Miami, and young Chris
• 15:07
  Speaker 1: did not come to the apartment one time, one time,
• 15:11
  Speaker 1: you know, And that's my brother. We could share those
• 15:13
  Speaker 1: types of but because I think what happens is you
• 15:16
  Speaker 1: surround yourself with people, you know what I mean, who
• 15:19
  Speaker 1: I think at that time, he can admit who was
• 15:21
  Speaker 1: in his ear saying, oh, you know you need to
• 15:23
  Speaker 1: be doing this, you need to be on this, and
• 15:25
  Speaker 1: we you know, he need to be a Philly you
• 15:27
  Speaker 1: need to do this and a lot of time home.
• 15:28
  Speaker 1: Who wants you to stay home because they feel like
• 15:30
  Speaker 1: that's how um, that's what keeps you authentic. But I
• 15:33
  Speaker 1: was like, bro, come down here. Think about this. When
• 15:35
  Speaker 1: I wrote Motivation, Kelly, it was it was laid out,
• 15:40
  Speaker 1: it was laid up, it was a it was a partm.
• 15:41
  Speaker 1: I rented this dope apartment on the beach, like right
• 15:43
  Speaker 1: down the street from where I was living at the time.
• 15:45
  Speaker 1: It was laid out, but and he never went to
• 15:47
  Speaker 1: it one time, not one time, and it's and it
• 15:49
  Speaker 1: was crazy. And he'll even admit to you he was.
• 15:51
  Speaker 1: He was like, I was bugging. I had people in
• 15:53
  Speaker 1: my you know, in my around me that was telling
• 15:55
  Speaker 1: me certain things. And I'm gonna tell you a crazy
• 15:56
  Speaker 1: story about position positioning yourself where the things happened. I
• 16:00
  Speaker 1: wrote a motivation for Kelly Rolling and as soon as
• 16:04
  Speaker 1: we finished it, Kelly said, where's young Chris. He should
• 16:07
  Speaker 1: rap on this? No, she said it like playfully serious.
• 16:11
  Speaker 1: She said it like you know, who knows if she
• 16:13
  Speaker 1: was even serious or if she even would have followed through,
• 16:15
  Speaker 1: But she just said it in passing like real cool,
• 16:17
  Speaker 1: like young Christian rap on this. That's your artist, right,
• 16:23
  Speaker 1: you could have been. It would have end up right
• 16:24
  Speaker 1: being Wayne because they would have lad let's get you
• 16:28
  Speaker 1: know how that is. But at the end of the day,
• 16:30
  Speaker 1: I told him that he was fun. It's always the opportunity,
• 16:33
  Speaker 1: always be around and always be available, you know what
• 16:35
  Speaker 1: I mean. I always made myself accessible to the opportunity
• 16:39
  Speaker 1: in the beginning of my career and still even now
• 16:41
  Speaker 1: if somebody calls me right now with the opportunity. I'm
• 16:42
  Speaker 1: jumping on the flight, you know what I mean. I'm
• 16:44
  Speaker 1: doing things that a lot of people at my level
• 16:46
  Speaker 1: wouldn't be humble enough to do because I just believe
• 16:48
  Speaker 1: in winning, and I believe that I haven't made it yet.
• 16:51
  Speaker 1: A lot of people look at me and be like,
• 16:52
  Speaker 1: oh you do, I haven't made it yet because when
• 16:54
  Speaker 1: I when I hang around, I live in the neighborhood
• 16:56
  Speaker 1: full of billionaires on purpose because I want to be
• 17:00
  Speaker 1: the poorest person in my neighborhood, because I need to
• 17:02
  Speaker 1: feel like it's no I'm not. I haven't hit the
• 17:05
  Speaker 1: ceiling yet. It's so far from me. And I think
• 17:07
  Speaker 1: so many people feel like they made it and they
• 17:09
  Speaker 1: have not arrived. I'm here to tell you you have
• 17:11
  Speaker 1: not arrived yet because I haven't, and a lot of
• 17:14
  Speaker 1: people who are above me feel like they haven't. When
• 17:16
  Speaker 1: I was just with Usher the other night and we
• 17:18
  Speaker 1: was in the studio just vibing right, and I'm just like,
• 17:21
  Speaker 1: he showed me a new house, he just bored in
• 17:22
  Speaker 1: the Hollywood Hills just for the you know, I just
• 17:24
  Speaker 1: a little little joint our book and I'm like day
• 17:28
  Speaker 1: and he don't feel like he's you know, he feels
• 17:30
  Speaker 1: like it's still so much for him to do. When
• 17:32
  Speaker 1: I'm around Puff and I'm seeing how hard he works,
• 17:34
  Speaker 1: I'm like, how can I possibly feel like any opportunity
• 17:38
  Speaker 1: is too small for me when I'm looking at guys
• 17:41
  Speaker 1: like this who going above and beyond to do whatever. Exactly.
• 17:45
  Speaker 1: Know what I'm saying, come on exactly, so you know
• 17:47
  Speaker 1: I gotta I gotta grind. So I think it was
• 17:49
  Speaker 1: a learning experience for everybody. But I always lived myself
• 17:51
  Speaker 1: and always believing an opportunity being there in present. But
• 17:54
  Speaker 1: just back to the tie everything I believe in. I
• 17:56
  Speaker 1: think she's a superstar. You will never hit me, say
• 17:57
  Speaker 1: anything mad about it. Her dad calls me, call me
• 17:59
  Speaker 1: the other day. He says, Yo, I'm going to you know,
• 18:02
  Speaker 1: out of the country. You know some spots that I
• 18:04
  Speaker 1: hang out. Yeah, I got you. Me and her pops
• 18:05
  Speaker 1: talk a lot. He's a super cool dude, shout out
• 18:08
  Speaker 1: the court. Do you think it reflects bad off you that,
• 18:10
  Speaker 1: like none of the artists you signed end up popping
• 18:12
  Speaker 1: off the only only I think, Um, yes, yes it does, absolutely,
• 18:16
  Speaker 1: and but I'm honest enough to say, um, those things
• 18:20
  Speaker 1: didn't work out. But I will also admit. You have
• 18:22
  Speaker 1: to admit. Um, I did everything in my power to
• 18:25
  Speaker 1: help every artist that it was around me. Every time,
• 18:27
  Speaker 1: I think that what I didn't do that I should
• 18:29
  Speaker 1: have done was being a little bit more tough on
• 18:32
  Speaker 1: him and biddy, like put the fish down a little
• 18:35
  Speaker 1: bit more because I just don't. I hate that forcing thing,
• 18:38
  Speaker 1: but I should have been like, listen, these are the records. Well,
• 18:40
  Speaker 1: it was a song this Tierra had the core popular
• 18:43
  Speaker 1: that she hates. It's the first when she performed the
• 18:46
  Speaker 1: song for Jimmy Ivin when I first was trying to
• 18:48
  Speaker 1: sign her, Jimmy Ivin and John Janet said, this is
• 18:51
  Speaker 1: the record. We everything leads up to this record. She
• 18:55
  Speaker 1: hated the record after she did it. I guess see
• 18:57
  Speaker 1: when she wrote it years ago. But we can't we
• 18:59
  Speaker 1: don't know that. We just know that it's a brilliant
• 19:01
  Speaker 1: song and it's just a genius lyric and it was
• 19:03
  Speaker 1: so clever, and everybody's playing was we're gonna put out
• 19:06
  Speaker 1: a warm up and we're gonna put this single up.
• 19:09
  Speaker 1: She changed her mind. I think in retrospect, what I
• 19:11
  Speaker 1: should have did was saying we're putting this song up
• 19:13
  Speaker 1: right on some puff daddy, because that's what he would
• 19:15
  Speaker 1: have did. He would have been like because in her
• 19:17
  Speaker 1: mind she might have done it so long ago and
• 19:19
  Speaker 1: it's so old. But for other people, and then such
• 19:22
  Speaker 1: an incredible record, and it's not a record that you
• 19:24
  Speaker 1: know a lot of people would say, well, you know,
• 19:26
  Speaker 1: I didn't have any bias, so I didn't write this song.
• 19:28
  Speaker 1: It was like, I thought it was genius and I
• 19:30
  Speaker 1: should have just said, listen, we're putting this record up
• 19:33
  Speaker 1: and then let you be mad at me, because I
• 19:35
  Speaker 1: looked at the Usher situations. When me and Usher first
• 19:37
  Speaker 1: heard Year, me and Usher sitting in the room, I'm
• 19:40
  Speaker 1: a nineteen year old kid, and we first herd Year.
• 19:42
  Speaker 1: We laughed hysterically. Really, we said, it's the worst song ever.
• 19:48
  Speaker 1: Think about this, bro. The first few lines, imagine you
• 19:50
  Speaker 1: him Sean Garrett in the high pitch by screaming I'm
• 19:52
  Speaker 1: in the club with my homies trying to kick a
• 19:54
  Speaker 1: little bi and put it down on a low key.
• 19:59
  Speaker 1: That's I was trashed. Bro. We was like looking at
• 20:01
  Speaker 1: it like what I was gonna fight? And that was
• 20:03
  Speaker 1: I think about this that that yeah, yeah, yeah, I'm
• 20:08
  Speaker 1: that line. All the time. We was like and we
• 20:12
  Speaker 1: was because we were sitting in the Usher's living room
• 20:14
  Speaker 1: and I remember being like a little I was, I
• 20:17
  Speaker 1: was I didn't deserve to even speak at the time,
• 20:19
  Speaker 1: and I remember him looking at me and he gave
• 20:21
  Speaker 1: me a smirk and I just fell on the floor.
• 20:23
  Speaker 1: And Mark Pitts and KP was in the room and
• 20:25
  Speaker 1: they were like, yeah, tripping, this is a number one record,
• 20:28
  Speaker 1: and they tricked Usher, they said, just cut it. We'll
• 20:31
  Speaker 1: put it out as a warm up, and you know,
• 20:33
  Speaker 1: they put that joint. I went number one right away,
• 20:35
  Speaker 1: and even us when he when I saw us again,
• 20:37
  Speaker 1: I was like, we was wrong about it because at
• 20:43
  Speaker 1: least because because I just admitted that that's work, and
• 20:46
  Speaker 1: that's the situations we are in. Sometimes sometimes we think,
• 20:49
  Speaker 1: at Usher's level, this is the Confessions album he had
• 20:52
  Speaker 1: already had eighty seven or one he had already had
• 20:54
  Speaker 1: My Way. So both of them sold seven million each
• 20:57
  Speaker 1: and he still was able to admit I was wrong
• 20:59
  Speaker 1: or he had an opinion that wasn't correct. And we
• 21:02
  Speaker 1: all have those things. So imagine a new artist who
• 21:04
  Speaker 1: hasn't had any success and telling you what they're gonna do.
• 21:07
  Speaker 1: It's like I should have been like, nah, you're gonna
• 21:10
  Speaker 1: have to. We're gonna have to. You know I can.
• 21:12
  Speaker 1: I can live with being wrong, and I don't think
• 21:15
  Speaker 1: what I what I don't do it I should do?
• 21:18
  Speaker 1: Is I care so much and I get so frustrated.
• 21:21
  Speaker 1: But I'll just be like, you know what, I ain't
• 21:22
  Speaker 1: gonna force you to do it when I should have
• 21:24
  Speaker 1: just sometimes let the artists be an artist instead of
• 21:26
  Speaker 1: you doing. But but if they knew best they'd be,
• 21:29
  Speaker 1: they I would be signed to them, right, And that's
• 21:32
  Speaker 1: the thing we gotta have You ever questioned yourself like
• 21:34
  Speaker 1: maybe I'm just not cut out to be a label
• 21:36
  Speaker 1: on the Let me write my songs because that's what
• 21:39
  Speaker 1: that's what people want you to feel. And that's what
• 21:40
  Speaker 1: happens with trial and error. Think about think about um,
• 21:43
  Speaker 1: I always bring this up. Think about Royals to may
• 21:45
  Speaker 1: Back that didn't just pop off? Bro. He tried before
• 21:49
  Speaker 1: and then you know certain artists he put out it
• 21:51
  Speaker 1: didn't work out, and he was he stayed down with
• 21:52
  Speaker 1: his homies and it didn't work out. But in America's society, um,
• 21:57
  Speaker 1: that is the definition of success. But an urban culture,
• 22:00
  Speaker 1: give up is the answer. You know why, because you'll
• 22:03
  Speaker 1: see people comment on you or take something to you like,
• 22:05
  Speaker 1: why don't you just do this? Why don't you just
• 22:07
  Speaker 1: do this? And I'm like, because I'm not you and
• 22:09
  Speaker 1: I'm not regular, and I believe that if you fail,
• 22:11
  Speaker 1: you'reupposed to get back up and keep trying. And at
• 22:13
  Speaker 1: the end of the day, what does it cost me?
• 22:15
  Speaker 1: What it costs you for me to try? And that's
• 22:17
  Speaker 1: the craziest thing about black people is that when we
• 22:19
  Speaker 1: see somebody trying something, we love to be like, why
• 22:21
  Speaker 1: don't you just stop? Why? How does this affect you?
• 22:24
  Speaker 1: Why does it bother you so much? Rapper, I will
• 22:27
  Speaker 1: tell you to quit after your dreams? Everybody can people
• 22:29
  Speaker 1: get back? I agree, but some people are whacked. But
• 22:31
  Speaker 1: at the end of the day, what does it take
• 22:32
  Speaker 1: for me for him to try it? Don't do nothing
• 22:34
  Speaker 1: to me because if nobody's gonna hear it if you
• 22:35
  Speaker 1: whack anyway. I love that you put this on Instagram.
• 22:40
  Speaker 1: Somebody tweeted you I didn't want to like this week.
• 22:42
  Speaker 1: I love album, but it's actually pretty good. Whybody doesn't
• 22:46
  Speaker 1: not want to like it? Let me tell you something
• 22:47
  Speaker 1: about our people. At all costs, we want to try
• 22:51
  Speaker 1: to find the way to embarrass you or say something smart.
• 22:53
  Speaker 1: We can't even give a cool compliment. We can't even say,
• 22:56
  Speaker 1: you know what, I'm surprised this record is good. If
• 22:59
  Speaker 1: that would have been cool, but I didn't want to
• 23:00
  Speaker 1: like it. That means that means that I went into
• 23:04
  Speaker 1: this situation saying that you I don't like you. Every
• 23:08
  Speaker 1: situation I go into, I try to think the positive
• 23:11
  Speaker 1: fo I always give. I just want to do it,
• 23:13
  Speaker 1: or it's I just because for one thing, if I didn't,
• 23:15
  Speaker 1: if I don't feel like it to be dough, I
• 23:16
  Speaker 1: just won't listen. But people just go I thought it
• 23:18
  Speaker 1: was it was honest of him to say he didn't
• 23:20
  Speaker 1: you know that I'm a hater, But I had to
• 23:22
  Speaker 1: call him out and say, it's crazy that that's a
• 23:24
  Speaker 1: great feeling though, that you won somebody you say that.
• 23:29
  Speaker 1: People say that because if I just say, Yo, this
• 23:31
  Speaker 1: Reco Love album is dope, guess what I'm gonna get
• 23:33
  Speaker 1: you take Pride and Rico. But if you say but
• 23:37
  Speaker 1: if you say I didn't want to like it, it's
• 23:39
  Speaker 1: a different level. If you say that I'm really surprised
• 23:42
  Speaker 1: at how good this album is, then that's one thing.
• 23:45
  Speaker 1: But if you say I did not want to like it.
• 23:47
  Speaker 1: That means you're saying to yourself, I went into this
• 23:48
  Speaker 1: situation not liking you, A good person who never bothered nobody.
• 23:53
  Speaker 1: Y'all don't see me doing much. But I don't be
• 23:55
  Speaker 1: out here doing no corney. I don't bother nobody. I'm not,
• 23:58
  Speaker 1: you know. I just mind my business, take care of
• 23:59
  Speaker 1: my family and doing music. When you look on my
• 24:01
  Speaker 1: gram you look, all you see is my kids, my dog,
• 24:03
  Speaker 1: in my studio. You think you were afraid to be
• 24:06
  Speaker 1: fans now absolutely everybody an artist. Everybody's an artist. But
• 24:11
  Speaker 1: how do you when you make your music? How do
• 24:12
  Speaker 1: you decide what you're gonna keep when you're gonna give away.
• 24:15
  Speaker 1: It's really easy because for the past two years, I
• 24:16
  Speaker 1: haven't been writing for people. I haven't been writing so
• 24:20
  Speaker 1: and say, you know what I mean, it's on yourself,
• 24:23
  Speaker 1: and and I was so because the frustration. We spoke
• 24:25
  Speaker 1: about it a little time, a little bit the last
• 24:26
  Speaker 1: time I was here. When you spend time development and
• 24:29
  Speaker 1: building artists, when I did that raiment, that Looking for
• 24:31
  Speaker 1: Myself album for Usher, and we worked hard on that record,
• 24:34
  Speaker 1: and then to see them just go with a dance
• 24:36
  Speaker 1: song after we made this challenging effort to make music
• 24:40
  Speaker 1: that was cutting edge and provocative, and then see the
• 24:42
  Speaker 1: record company come in and say, all right, that's cool.
• 24:44
  Speaker 1: Do this song called Screaming and Doctor Luke and uh
• 24:47
  Speaker 1: Homeboy did and we don't put this out this dance record.
• 24:49
  Speaker 1: We're like, but that goes against everything we've been building.
• 24:51
  Speaker 1: Just big enough. He ain't got to take that. You
• 24:53
  Speaker 1: got to accept that. But sometimes people make decisions because
• 24:55
  Speaker 1: they feel like, think about that. Remember the year conversation.
• 24:59
  Speaker 1: Now you're questioning it stuff. You're like, right, so maybe
• 25:02
  Speaker 1: they might be right this time. And I don't, you know,
• 25:04
  Speaker 1: so I think sometimes when you go into situations with artists.
• 25:07
  Speaker 1: I did a brand to Brandy at mean was the
• 25:09
  Speaker 1: last Brandy. I'm two eleven. Me and uh Sean Garrett
• 25:12
  Speaker 1: did the majority of that album, and I thought it
• 25:13
  Speaker 1: was some incredible records on there. And then when the
• 25:16
  Speaker 1: album came out, we thought we're gonna get this push.
• 25:18
  Speaker 1: I gave a shout out to Brianna, gave Brianna super
• 25:20
  Speaker 1: discount for like five records. And I'm thinking, because I
• 25:23
  Speaker 1: don't think about that that up from me. I'm thinking
• 25:25
  Speaker 1: about legacy. I'm thinking about it. I have the opportunity
• 25:27
  Speaker 1: to be on the greatest one of the greatest singers
• 25:28
  Speaker 1: of ever album. I did a record and then she said,
• 25:32
  Speaker 1: all right, cool, you know what I don't want to
• 25:34
  Speaker 1: do from through the album, the more I'm gonna go
• 25:36
  Speaker 1: do the game, the TV show, I'm gonna go do
• 25:37
  Speaker 1: this and im And it's like, all right, this thing
• 25:39
  Speaker 1: that I take so serious. By the way, I'm a
• 25:41
  Speaker 1: person who really you know this, everybody I think could
• 25:44
  Speaker 1: notice about me. I'm very serious about music. I'm passionate
• 25:46
  Speaker 1: about it. So every song means something to me. It's
• 25:49
  Speaker 1: not just a check. You really hit me. Talking about money,
• 25:51
  Speaker 1: you hit me. I even get frustrated when people ask
• 25:53
  Speaker 1: me about money or like how much money did you
• 25:55
  Speaker 1: make on this? I'm like, I don't like talking about
• 25:57
  Speaker 1: stuff like that, but um, I got frustrated because look
• 26:00
  Speaker 1: at every song as a baby too. I wrote a
• 26:01
  Speaker 1: song on Brandy's album called no Such Thing, It's too Late,
• 26:04
  Speaker 1: Harley Breathing, and Paint this House and can you hear
• 26:06
  Speaker 1: Me Now? And these songs were incredible to me, some
• 26:08
  Speaker 1: of my best works. Not man, I nearly enough. You
• 26:14
  Speaker 1: know what I mean, And you look at it and
• 26:15
  Speaker 1: you're like these songs meant so much in this strust.
• 26:17
  Speaker 1: You spent all this time. I think you spent a
• 26:19
  Speaker 1: year on a on a Usher album. You spend a
• 26:21
  Speaker 1: you know, six months on this Brandy album. You do this,
• 26:24
  Speaker 1: all these projects that you're really passionate about, and they
• 26:28
  Speaker 1: out of your control. It's like you had a child
• 26:30
  Speaker 1: and then Tobody takes it and just raise it how
• 26:32
  Speaker 1: they want to raise it, and you're like, but that's
• 26:35
  Speaker 1: my child. And that's how it felt. So I just
• 26:36
  Speaker 1: felt like, you know what, let me do something that
• 26:38
  Speaker 1: I love. And obviously um artists, you know, it's just
• 26:42
  Speaker 1: you know, it ain't the same type of paper. I
• 26:44
  Speaker 1: completely understand why you want to be a solo artist
• 26:47
  Speaker 1: if now it makes perfect sense because you know people
• 26:49
  Speaker 1: will say that too, like why you want to be
• 26:50
  Speaker 1: as artist, why you should be a singer songwriter or
• 26:52
  Speaker 1: song but just and also just listen to the music, man,
• 26:55
  Speaker 1: and listen. Listen to the music and listen to This
• 26:57
  Speaker 1: album is so real to me because it's my honest contribution.
• 27:02
  Speaker 1: It's like me saying who I really am and how
• 27:04
  Speaker 1: I really feel. And you know, I don't come out
• 27:06
  Speaker 1: or force man, I don't do a bunch of corny stuff.
• 27:08
  Speaker 1: I don't really when I look at you know, some
• 27:10
  Speaker 1: people that came before me, and people would be like, well,
• 27:12
  Speaker 1: this person did this, But I look at it, I'm like,
• 27:14
  Speaker 1: it looked like he's trying. It looked like she trying
• 27:16
  Speaker 1: to look like it's too much. But with me, it's
• 27:19
  Speaker 1: I get in the van and go from city to
• 27:20
  Speaker 1: city and do a hundred interviews in a day. I
• 27:22
  Speaker 1: go do promo. I just left LA. I did promo
• 27:24
  Speaker 1: all day LA. I got off the plane and came
• 27:26
  Speaker 1: straight here, and then I got a full day and
• 27:28
  Speaker 1: then I go to sleeping. I wake up at six am,
• 27:30
  Speaker 1: and I got an audition for a movie, and then
• 27:32
  Speaker 1: I got to do the same thing promotion all day,
• 27:34
  Speaker 1: and then the next day the same thing that I'm
• 27:35
  Speaker 1: gonna plane in the fly to Miami to spend time
• 27:36
  Speaker 1: with my kids. This is serious to me. So when
• 27:39
  Speaker 1: you look at this effort that I'm putting forth, if
• 27:41
  Speaker 1: nothing else, you could say, it gotta be something to it,
• 27:44
  Speaker 1: because the man made too much money in the other
• 27:47
  Speaker 1: world to be just doing this and not making the
• 27:50
  Speaker 1: same type of paper. Why is it easy to swallow
• 27:51
  Speaker 1: your pride to go out and do the new artist hustle,
• 27:53
  Speaker 1: the stuff you don't have to do, like do one
• 27:55
  Speaker 1: hundred interviews in a day. But you can't pick up
• 27:56
  Speaker 1: the phone and say, hey, man, could you do this record?
• 27:58
  Speaker 1: Because it's something I'm doing for me. Got you now?
• 28:00
  Speaker 1: When I'm I control that, I control how hard I work.
• 28:03
  Speaker 1: I can't control if you're gonna say yes. And I
• 28:04
  Speaker 1: can't control. And one thing I'm uncomfortable with is a
• 28:07
  Speaker 1: no from a person who I think should say yes.
• 28:09
  Speaker 1: I would rather, I would rather, I would rather us
• 28:12
  Speaker 1: not even talk about it because I don't want to
• 28:14
  Speaker 1: feel away about it the same you know what I mean.
• 28:16
  Speaker 1: And it's the same way. The girl was really like
• 28:19
  Speaker 1: the girls, what about you dealing with a girl you
• 28:21
  Speaker 1: didn't tricked off a lot of money whatever whatever. You
• 28:23
  Speaker 1: took her out and you're like, let me get some
• 28:24
  Speaker 1: of that, and she's like, no, he's in a relationship.
• 28:28
  Speaker 1: Um Man, you know what if me and my girl
• 28:32
  Speaker 1: took the girl out and we spent a bunch of
• 28:35
  Speaker 1: money on her and she was acting funny, my girl
• 28:38
  Speaker 1: would tell her, sweeth, you gotta go. I just wanted
• 28:43
  Speaker 1: you to give me the same manth you gave before
• 28:44
  Speaker 1: that's nothing like right somebody that folks say yes, but
• 28:51
  Speaker 1: you cannot like it. I don't mean you're gonna take it.
• 28:53
  Speaker 1: You know what I'm saying. So is out right now?
• 28:57
  Speaker 1: Turn the lights on? Turn the lights on? T T L. Yeah,
• 29:00
  Speaker 1: real quick. Though the album is super important to me.
• 29:02
  Speaker 1: I want you to understand the meaning behind turn the
• 29:04
  Speaker 1: lights on. A lot of people will say your name
• 29:05
  Speaker 1: the album turn the lights on, obviously, because you say
• 29:07
  Speaker 1: turn the lights on, and every song you're write it's
• 29:09
  Speaker 1: a true meaning. I think the lights they represent success,
• 29:13
  Speaker 1: and they represent money, and they represent things that happen
• 29:15
  Speaker 1: to you when you become successful. I want to write
• 29:18
  Speaker 1: about so when the lights come on you and even
• 29:20
  Speaker 1: on an intro I talk about it. It's saying what
• 29:22
  Speaker 1: you're gonna do when the lights come on? Like if
• 29:24
  Speaker 1: you if you went from one day to not having
• 29:26
  Speaker 1: none and then the next day somebody gave you ten
• 29:28
  Speaker 1: million dollars, your life changes like that, and your views
• 29:31
  Speaker 1: on marriage, your views on relationships, give views on monogamy,
• 29:34
  Speaker 1: they change. And instead of me making a whole album
• 29:36
  Speaker 1: about how many cars I bought in my big house
• 29:38
  Speaker 1: and this, this and that, I said, well, let me
• 29:39
  Speaker 1: talk about how those things affect you as a person.
• 29:42
  Speaker 1: So it's really strong titles. It's a song called for
• 29:44
  Speaker 1: the kids, and it's talking about a lot of us
• 29:46
  Speaker 1: in life and in relationships. People stay in relationship but
• 29:50
  Speaker 1: because of the kids. And it's a song called run
• 29:53
  Speaker 1: for Me. And this is a true, honest story. I
• 29:55
  Speaker 1: broke up with my girl for like three months. This
• 29:57
  Speaker 1: album takes place within that space where we've broken up
• 29:59
  Speaker 1: in three months. The whole album I don't like when
• 30:01
  Speaker 1: somebody says now to Run for Me is such a
• 30:06
  Speaker 1: strong song and what it represents. It was a girl
• 30:08
  Speaker 1: I was seeing while I was broke up with my girl,
• 30:10
  Speaker 1: and I was really into her and I was feeling
• 30:12
  Speaker 1: it and I just said to up one day, you know,
• 30:15
  Speaker 1: well I can't. I can't mess with you no more.
• 30:16
  Speaker 1: And even watching this interview right now, I know she's
• 30:18
  Speaker 1: gonna be like looking at me, like shaking ahead, but
• 30:20
  Speaker 1: I was, I can't mess with you no more. And
• 30:22
  Speaker 1: she's like, what what I said. If my girl called
• 30:23
  Speaker 1: me right now I want to get back with me,
• 30:25
  Speaker 1: I'm not. I'm gonna get back with Dare. And that's
• 30:28
  Speaker 1: just me being a hunting because I know where this
• 30:29
  Speaker 1: is going. We're not just having fun. We're catching feelings
• 30:32
  Speaker 1: right now. And I know that foot no matter how
• 30:35
  Speaker 1: deep our feelings get into this situation. If she called
• 30:38
  Speaker 1: me right now and say all right, cool I want
• 30:41
  Speaker 1: us to be back together, I'm gonna leave and I'm
• 30:43
  Speaker 1: not even gonna never told to you anyway. Man, you
• 30:46
  Speaker 1: know I was out here being a whole you know,
• 30:49
  Speaker 1: why not out here violent? And you know we deal
• 30:52
  Speaker 1: We deal with those things. I spoke about that on
• 30:53
  Speaker 1: the album as well. We deal with things. And you know, man,
• 30:56
  Speaker 1: we were I love. Sometimes we just really and then
• 30:58
  Speaker 1: you mess up and then what what happens is sometimes
• 31:03
  Speaker 1: one day at a time. But were air Yeah yeah, yeah, yeah,
• 31:07
  Speaker 1: it's it's like a lot of it's a lot of
• 31:09
  Speaker 1: real records. But wouldn't you want that from your artists?
• 31:11
  Speaker 1: I think, think about this, right, think about this. We
• 31:14
  Speaker 1: get on Instagram, and we get on Twitter, we go
• 31:16
  Speaker 1: on social networks. Were going on a ball alert. We
• 31:18
  Speaker 1: go on shave room to find dirt about personal lives
• 31:21
  Speaker 1: of our artists, right, and that's the thing that gets
• 31:22
  Speaker 1: the most attention, right. But then these incredible artists, they
• 31:26
  Speaker 1: don't talk about personal issues on their projects. And they
• 31:29
  Speaker 1: wonder why they don't sell. They're buying your personal life
• 31:32
  Speaker 1: on social media and somebody else getting paid for it.
• 31:35
  Speaker 1: But why don't you give examples of the truth that
• 31:37
  Speaker 1: you went through. That don't mean you have to give
• 31:38
  Speaker 1: details or what day or what girl, what person? Why
• 31:41
  Speaker 1: don't you give a little bit of who you are?
• 31:43
  Speaker 1: And And I'm gonna be honest with you. Do I
• 31:45
  Speaker 1: expect my mom to sell a bunch of out of
• 31:47
  Speaker 1: the gate? Probably won't. Probably won't. But at the end
• 31:50
  Speaker 1: of the day, one year from today, I promise you,
• 31:52
  Speaker 1: we're gonna be in a different space because we're gonna
• 31:55
  Speaker 1: work this record and you introduce one person. If every
• 31:57
  Speaker 1: week you get a few more people to tell, a
• 31:59
  Speaker 1: few more people to tell a few more people, you
• 32:01
  Speaker 1: gotta work it, and you gotta say something that's worth hearing.
• 32:04
  Speaker 1: It's only so much we could turn up. It's a
• 32:06
  Speaker 1: bunch of club records. And guess what they know when
• 32:08
  Speaker 1: they when they listen to that record in the club
• 32:10
  Speaker 1: and they're like, cool, your first single was a big
• 32:12
  Speaker 1: club anthem. But guess what, in a few months, it's
• 32:14
  Speaker 1: gonna be another one of you. We're gonna be sick
• 32:16
  Speaker 1: of that sound, and as soon as that sound is over,
• 32:18
  Speaker 1: we're gonna be sick of that. And the producer is
• 32:20
  Speaker 1: really eating more than the artists art because they like cool.
• 32:22
  Speaker 1: When you're going, I'm gonna still be me. You're gonna
• 32:25
  Speaker 1: come and go. People are not gonna They're not attached
• 32:27
  Speaker 1: you because you haven't given them something to hold onto.
• 32:29
  Speaker 1: When I first listened to you Know So Sick by Neil,
• 32:33
  Speaker 1: I was like, bro, this Virginius at It made me
• 32:35
  Speaker 1: even want to know who this guy was class It
• 32:37
  Speaker 1: made me feel something. And I think artists are making
• 32:39
  Speaker 1: records that don't make people feel anything, and that's why
• 32:42
  Speaker 1: they don't stick. And that's what I was talking about yesterday.
• 32:43
  Speaker 1: I'm talking about The Little Way. Believe me. It's sold
• 32:45
  Speaker 1: a million records, but it ain't stick. You know a
• 32:48
  Speaker 1: lot of those. So but I think at that level,
• 32:51
  Speaker 1: he already has people who love him. And that's a
• 32:52
  Speaker 1: different conversation. I'm talking about more a new artist who
• 32:56
  Speaker 1: are trying to establish a base. The reason why they
• 32:58
  Speaker 1: don't know what's so important to me is because it
• 33:00
  Speaker 1: was it was a chess move, you know why it
• 33:01
  Speaker 1: was a conversation starter. I can't believe he said that
• 33:04
  Speaker 1: the reason why bitches be like what's so important is
• 33:07
  Speaker 1: because it was like I can't believe he said that.
• 33:09
  Speaker 1: And now people gotta come to know who Rico Love is.
• 33:11
  Speaker 1: And I would know some artists who who have had
• 33:14
  Speaker 1: bigger records and the people don't know who they are,
• 33:16
  Speaker 1: and they know who I am, because you have to
• 33:18
  Speaker 1: who is this dude? Even if they like you whack
• 33:20
  Speaker 1: are you this? Are you ugly? And you black? You
• 33:21
  Speaker 1: did it? They still know who I am and they
• 33:23
  Speaker 1: still recognize me. And I think music has to do that.
• 33:26
  Speaker 1: If you're not doing that as a new artist, if
• 33:28
  Speaker 1: your record is not saying something for real, I'm telling
• 33:30
  Speaker 1: you that big club record, enjoy it. Enjoy it, I think,
• 33:33
  Speaker 1: and other people enjoy about you though, is you do
• 33:35
  Speaker 1: have something to say, Like even when you see you
• 33:36
  Speaker 1: in your interviews, you're honest, you got something to say.
• 33:39
  Speaker 1: Even on Twitter, you engage with people absolutely. People don't
• 33:42
  Speaker 1: have no personality, they don't and it's nothing. It's nothing
• 33:44
  Speaker 1: to them. And you know what, I've been in the
• 33:46
  Speaker 1: game for a long time and I've seen a lot
• 33:48
  Speaker 1: of things. You know, mace phraise me, you know, and
• 33:50
  Speaker 1: I learned under learning the usher. Know, being on the
• 33:53
  Speaker 1: puff and all these guys and watching them, it's like
• 33:55
  Speaker 1: so much you could pick up. And I think so
• 33:56
  Speaker 1: many guys spend time with artists and they don't pick
• 33:59
  Speaker 1: up on it things that are important. It's just like
• 34:01
  Speaker 1: if you've been on the I know guys who've been
• 34:02
  Speaker 1: on world tours and couldn't tell you anything about any
• 34:05
  Speaker 1: cities because you know what they do. They go in
• 34:07
  Speaker 1: their room and they smoke, and then when it's time
• 34:10
  Speaker 1: for the show, they come out the room, do the show,
• 34:12
  Speaker 1: get some girls, go back to the room and they smash,
• 34:15
  Speaker 1: go to sleep, go to the next city. And I'm like,
• 34:16
  Speaker 1: you're not even educating yourself based upon your surroundings. I'm
• 34:19
  Speaker 1: gonna live life, bro, because guess where everything you live,
• 34:22
  Speaker 1: everything you see, is regurgitated. When you're a true creative
• 34:25
  Speaker 1: everything that I absorbed in my mind, I can give
• 34:28
  Speaker 1: it back to the world and I can learn, and
• 34:30
  Speaker 1: I can educate myself and teach others through that education.
• 34:33
  Speaker 1: And I think we don't do that with our records,
• 34:35
  Speaker 1: and that's why we don't sell albums. And that's why
• 34:37
  Speaker 1: artists like a Kanye West can put out a record
• 34:39
  Speaker 1: without no singles, whether people like the Jesus or not,
• 34:42
  Speaker 1: it had no singles and he's still platinum at the
• 34:44
  Speaker 1: end of the day. End of the day. Kendrick Lamart
• 34:46
  Speaker 1: don't gotta ca a radio smash. People believe what he
• 34:49
  Speaker 1: has to say and they believe in him. Jake cold On,
• 34:51
  Speaker 1: I'm so inspired by these guys, even Drake. I listen
• 34:54
  Speaker 1: to Drake and I'm like, Drake is a genius. You
• 34:55
  Speaker 1: know why because he jumping on your records and he
• 34:58
  Speaker 1: using your records for the foolishness and then he making
• 35:00
  Speaker 1: his record about the real stuff. It's like, all right, cool,
• 35:03
  Speaker 1: you're talking about nothing, but I know you're gonna get attention.
• 35:05
  Speaker 1: I'm gonna jump on the jay Z used to do that. Everybody.
• 35:07
  Speaker 1: Jay Z will be like, oh, he's the new guy,
• 35:09
  Speaker 1: jay Z call you what up? I want to get
• 35:10
  Speaker 1: your record? Oh my god, jay Z want to work
• 35:13
  Speaker 1: with me. And then he'll be like, yeah, I'm gonna
• 35:15
  Speaker 1: take this away from you and then go about your business.
• 35:18
  Speaker 1: When you're not hot no more, You're not gonna be
• 35:20
  Speaker 1: able to call jay Z. Drake is exactly what used
• 35:23
  Speaker 1: to do. Genius, genius. But guess what when you listen
• 35:28
  Speaker 1: to his record. It's like a guy who smoke all
• 35:29
  Speaker 1: the time, but don't buy wheat. You know what I mean,
• 35:32
  Speaker 1: when you're smoking heke when you go to his southee like,
• 35:34
  Speaker 1: what are we that I don't buy no weed? What
• 35:37
  Speaker 1: you're still doing here? One last thing? Do you want
• 35:40
  Speaker 1: to see? I'm Floyd and pack yoah fight again. No,
• 35:43
  Speaker 1: Floyd don't got nothing to prove the pack Yah. He
• 35:45
  Speaker 1: beat that man. He beat him, of course, because I
• 35:48
  Speaker 1: know because I saw Floyd well I don't know if
• 35:51
  Speaker 1: you guys saw this, but actually tweeting him reached out
• 35:54
  Speaker 1: and reached out to him. Yeah. Yeah, he reached out
• 35:56
  Speaker 1: to say giving me for free tickets to the to
• 35:58
  Speaker 1: his next fight, because you know, I just like to
• 36:00
  Speaker 1: defend things that I believe in. You know, I wasn't
• 36:02
  Speaker 1: trying to even add him, you know what I mean.
• 36:03
  Speaker 1: I just was saying, you know how I felt about
• 36:05
  Speaker 1: the fight. And at the end of the day, every
• 36:07
  Speaker 1: time Floyd fight, every time he fights, they say he's
• 36:09
  Speaker 1: gonna lose, and every time he wins, they say that
• 36:12
  Speaker 1: it was he did this and he only won because
• 36:14
  Speaker 1: of this or this person ain't boring. But at the
• 36:16
  Speaker 1: end of the day, I felt like the fight, if
• 36:18
  Speaker 1: you think the fight was born, which I don't, is
• 36:20
  Speaker 1: only born because of Pakiel, didn't he the only one
• 36:22
  Speaker 1: who didn't fight his fight. Floyd foot the way he fights,
• 36:26
  Speaker 1: way he fights, and he stood in the middle of
• 36:28
  Speaker 1: the ring and he challenged him. Now, it was a
• 36:29
  Speaker 1: few times where Floyd would grab him and you know,
• 36:32
  Speaker 1: collect himself. He's trying to figure it out for first
• 36:34
  Speaker 1: few rounds, but after that he was here. He was
• 36:35
  Speaker 1: taking the flurys. He was have been dodging the flurries.
• 36:37
  Speaker 1: So at the end of the day, I don't want
• 36:38
  Speaker 1: to see and I don't believe paki All deserved to
• 36:41
  Speaker 1: fight Floyd in the first place. He took too many elves.
• 36:44
  Speaker 1: That's just me being on it. He took too many els,
• 36:46
  Speaker 1: and you don't deserve to fight fight no champion. You
• 36:48
  Speaker 1: keep taking these elves from the people that he already
• 36:50
  Speaker 1: didn't beat up. So Floyd taking the fight was like, cool,
• 36:52
  Speaker 1: I'm gonna do you a side. I'm gonna since everybody
• 36:54
  Speaker 1: want to fight, I'm gonna do it, and they're gonna
• 36:56
  Speaker 1: cash me out. But you don't deserve to fight him
• 36:58
  Speaker 1: no more. And he was a sore loser. I don't
• 37:00
  Speaker 1: think I lost the fight. Yeah, come on, bro, you
• 37:01
  Speaker 1: lost the fight. So did you know him before he
• 37:03
  Speaker 1: reached out? Are you just didn't know him? I still
• 37:05
  Speaker 1: don't know him. He reached out and just say, you know,
• 37:08
  Speaker 1: it ain't like I'm you know, I'm not gonna probably
• 37:09
  Speaker 1: be at floy House tomorrow. You know that. That was
• 37:12
  Speaker 1: just no, No, we didn't know each other. He just
• 37:14
  Speaker 1: was like, you know, you got four three tickets to
• 37:16
  Speaker 1: the next fight. His next fight comes in September, and
• 37:19
  Speaker 1: you don't hear nothing. Pride. I'm gonna be like, we're
• 37:29
  Speaker 1: gonna tell me to get his tickets, and we're gonna
• 37:31
  Speaker 1: be like, yo, we need we need our tickets. I
• 37:34
  Speaker 1: remember your problems. Two for me too. For Hrry, I
• 37:41
  Speaker 1: got a quick question before we don't stop that. All right,
• 37:43
  Speaker 1: all right, this is the thing now that I had
• 37:45
  Speaker 1: a conversation about this. If your girl don't like boxing, right,
• 37:50
  Speaker 1: do you take her to the fight? If you got
• 37:52
  Speaker 1: flour to eat, you better see that's what I don't
• 37:53
  Speaker 1: only agree with you because you have to who are
• 37:56
  Speaker 1: you gonna take? How you look? But listen, it's a
• 37:59
  Speaker 1: bit pastagram. That's why it upsets me because think about this.
• 38:02
  Speaker 1: You got friends, you grew up with your whole life
• 38:04
  Speaker 1: that love boxing, and you like, I don't watch sports,
• 38:08
  Speaker 1: I don't watch this. And as soon as it's time
• 38:09
  Speaker 1: to do that, it's like so when we're going to
• 38:12
  Speaker 1: the face, so you gotta take up. I'm sure she
• 38:14
  Speaker 1: probably do a lot of things for you that she
• 38:16
  Speaker 1: don't really want to do that you gotta gotta cash.
• 38:21
  Speaker 1: If you got a pot your father like love, Like
• 38:23
  Speaker 1: now I gotta take but you're getting four. I'm getting
• 38:26
  Speaker 1: four so she can go. It's a lot of it's
• 38:28
  Speaker 1: a lot of it's a lot of my homie. It's
• 38:29
  Speaker 1: gonna be upset, bro. But yeah, but that's your girl.
• 38:32
  Speaker 1: You ain't getting them tickets less you follow up, So
• 38:36
  Speaker 1: follow out. You need to follow. I'm gonna tell you.
• 38:38
  Speaker 1: We gotta bring some girls with us too. After the fact. Yeah,
• 38:44
  Speaker 1: well it's the breakfast club. Me out turning out now,
• 38:49
  Speaker 1: I like sing out now, I like something