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EP 764: From Fringe to Mainstream: The State of Trail Running in 2026

What happens when a once-fringe sport starts to go mainstream — and can it grow without losing its soul?

In this episode of Trail Runner Nation, we sit down with Jamil Coury, founder and CEO of Aravaipa Running and publisher of UltraRunning Magazine, to explore the State of Trail and Ultrarunning in 2026. Jamil shares a 30,000-foot view of how the sport has evolved over the past decade, from participation and media coverage to rising expectations around professionalism and athlete experience. We discuss the emergence of 200+ mile races, the power of livestreaming and storytelling, and how…

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