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From Threat Research to Revenue: How Cybersecurity Marketing Cuts Through the Noise - ThreatDown
What makes threat intelligence compelling enough for people to actually pay attention?
In this episode of the CyberBytes Podcast, we sit down with Lisa O'Reilly, VP of Global Marketing at ThreatDown, to explore how cybersecurity marketing has evolved, and why credible threat research can be one of the most powerful tools in a marketer's arsenal.
Lisa shares her journey from graphic design into cybersecurity marketing, and why selling cybersecurity is ultimately about selling peace of mind.
We also discuss:
- Why generic, SEO-driven content is no longer enough
- How threat research became a…
The skinny
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