Annoyed or Unemployed

From Stalled to Scaling · Oct 7, 2026 · 8m · transcript

A bad purchase at home annoys you for three years. A bad recommendation at work can cost you your job for three years. That asymmetry is why B2B buying decisions look irrational from the supplier's side, and why satisfaction questions borrowed from retail miss what matters. Your assignment is to name everyone who touched one account's last real buying decision, mark the ones you've never met and count the marks.