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The Art of Asking Why: Brand Experience and Strategic Marketing with Laura Sparks
On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura’s journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing’s seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we…
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