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First Look Listings Favor Agents | Real Estate News
A new MLS settlement lets sellers test-market homes privately with a “First Look” status — hiding days on market and price history for up to 21 days. While marketed as a consumer win, the real beneficiaries are agents: they get full access to hidden data, funneling more leads directly to them. Sellers get a conditional edge, but buyers — especially those without agents — lose out. Behind the scenes, every player in this system is funded by agents, not consumers, making the agency relationship the only true consumer protection — and this deal makes it even harder to see how that dynamic plays…
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