How To Make Marketing Attribution Work | Scott Desgrosseilliers | Ep 019

ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence · Nov 5, 2026 · 1h · transcript

Marketing attribution is one of the toughest challenges for modern marketers — and most get it wrong. In this episode of the ContraMinds Podcast, we sit down with Scott Desgrosseilliers, Founder & CEO of ⁨@WickedReports⁩, to decode what really works in measuring marketing impact.

Scott shares his journey of building @WickedReports and explains why accuracy alone isn’t enough — attribution has to be actionable. He covers practical insights on choosing the right attribution model, measuring KPIs beyond RoAS, connecting online and offline journeys, and balancing experimentation with…