MBA Annual25 Day 2: Tri-Bureau, Triggers & Tooling Up
Recorded live at MBA Annual25 in Las Vegas, host Rebecca Kritzman and guests Ashley Sellers, Elaina McFarland, and Bobby Deery break down what lenders are asking for right now: AI-driven workflow efficiency, expanding use of soft-pull strategies, and dual processing to analyze Vantage Score alongside existing scores.
Who are the speakers?
Rebecca Kritzman – SVP, Experience & Partner Marketing, Equifax
Ashley Sellers – VP, Mortgage Sales, Equifax
Elaina McFarland – Leader, Solution Sales Experts (Credit & Verification), Equifax
Bobby Deery – SVP, Product, Credit Division, Equifax
Together…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.