Dr Andrea Wojnicki on skilled communication, word of mouth, and the importance of personal brand
In this episode of Out of the Clouds, host Anne Muhlethaler is joined by Dr Andrea Wojnicki, founder and chief talker of 'Talk About Talk', an online platform as well as a podcast.
From early experiences in brand marketing at Kraft Foods, Andrea, a self-confessed life-long learner talks about how she got into academia and earned herself a Doctorate of Business Administration (Marketing) from Harvard Business School, where she focused her research on consumer psychology and the fascinating subject of 'word of mouth'. Since then, she has been keenly exploring why people talk.
Over the course of…
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