Anchoring Bias: How First Impressions Quietly Shape Our Decisions
Deep Dive into Anchoring Bias: How First Impressions Quietly Shape Our DecisionsAnchoring bias is a pervasive cognitive distortion where an initial piece of information—whether a number, idea, or label—exerts a disproportionate influence on subsequent judgments. Rooted in the research of psychologists Amos Tversky and Daniel Kahneman, this phenomenon explains why human decisions systematically cluster around early reference points, even when those points are arbitrary, irrelevant, or strategically manipulative.The bias operates primarily through the anchoring-and-adjustment heuristic. When…
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