Nokia's Comeback Explained: Emotion, Strategy & Boardroom Decisions
How did Nokia survive one of the most dramatic collapses in business history?
In this episode, we explore the hidden driver of strategy under pressure: emotion.
Drawing on research based on 100+ interviews inside Nokia between 2007 and 2013 , INSEAD's Quy Huy and Aalto University's Timo Vuori join Aidan McCullen to explain how large organizations can execute radical pivots—not just through analysis, but through structured emotion regulation.
We unpack how Nokia moved from denial, fear, and rigid thinking to a disciplined, data-driven, and emotionally aware strategy process that enabled it to…
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