WARC Talks: How retail media is disrupting marketing structures
This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC…
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