Latest / Inspiring Stories / Story Expert Lori Robertson

Transcript

Story Expert Lori Robertson · Inspiring Stories

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Thank you for listening to Depictions Media Radio. You Reything, Oh, welcome
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back, everybody. Our next guest believes in the power of story and how
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storytelling can help us influence and inspire people to do great and wonderful things in
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our world. And that's a good thing because it's one of the basic things
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that we believe here at Depictions Media Radio and one of the reasons that helped
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us form the Influencer Club to begin with. Laurie Robinson is a speaker,
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story strategist and speaker coach for professional women. For twenty years, she has
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worked in the world of events. She has spent ten years producing Women of
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Faith, a two day event visiting twenty eight to thirty NBA and NHL arenas
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each year, with the average attendance of fourteen thousand fourteen thousand attendants at its
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peak. She's hired and coach speakers, produced the program, and stepped onto
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the stage to host the events, speaking to audiences between five thousand to eighteen
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thousand people at a time. Why don't we welcome Laurie Robinson to our show
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as she tells her story. Welcome Lawding to the show, and you know
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before the show you you said some really beautiful things about how you help people
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turn their story into you know, finding that ideal client and telling it.
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It's not so much telling their I should say, it's not so much finding
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their ideal client as it is telling their ideal client. You're okay with me,
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you know, And so why don't we start with your story and how
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you got got started? Because you've done some fantastic things. You You've been
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all over the planet and back again. Right, that's all right, that's
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all right. Well, first of all, Michael, it's it's delightful to
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be here with you and I. You and I connected on a deep level
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immediately because you help women lean in and share their stories, to share that
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magic so that they can connect and and and magnetically draw the people they're meant
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to help and work with too them. And that's that's so in line with
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my mission as well. We have a we have a technical difficulty. Okay,
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it will start over again. I realized I don't have my red blinky
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light here. Oh, recording in progress there, Oh, I'm recording you
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over here. But we also do do a video portion and hey, your
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camera ready? So okay, yeah, so we'll start again. In five
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four three two one. Welcome to the show, Laurie. You know,
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off camera we were talking about how you just help women with their stories and
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and how important that story is so that it reaches out and it touches that
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ideal client for those who are listening and everything, and for professionals, how
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important that story is to touch that ideal client and just say come on,
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it's okay, I got you. Let's let's just do this and we'll fix
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it. And with that, it's like you've been all over the planet back
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again with your speaking, your coaching, and you've done some phenomenal things.
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So why do why don't you tell us the story about how you got started.
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I would love to Michael, thank you first of all for how having
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me with you and giving me the opportunities to be part of the encouragement you
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provide to your listeners. You and I connected well immediately with overlap in our
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heart for helping more women recognize the magic inside them and share it to draw
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the right people to them. My background that you referred to, I spent
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ten years producing a large scale touring brand for women called Women of Faith,
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and we toured NBA and NHL arenas around the country, twenty eight or thirty
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of them a year, and at our peak, our average attendance was fourteen
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thousand, and so imagine going into an arena and seeing women up to the
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top row of the third tier. That's really that's the kind of events I
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produced. And during that I hired the speakers and worked with them, and
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I worked with our president to lay out the program, and the production team
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was my team, and a few other teams along the way. But when
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I walked into my first Women of Faith event, I don't know if I
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was even hired yet. I walked into the American Airline Center in Dallas,
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and the room was full, over eighteen thousand women all around the stage that
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was in the round, and they were laughing together, and they were learning
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together, and they were being encouraged and inspired both through the experience with one
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another, but also through the stories and the lessons and the wisdom that was
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being shared from that stage. And so I know firsthand the magic that can
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happen when women tell their stories and share the lessons you've learned and earned along
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the way. And I've really spent my whole life since then creating event experiences
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like that and helping more women mind for and recognize that magic inside you so
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that you can share your lessons, your message, the business frameworks you've created.
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You can share your signature message with the world to help you connect with
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and engage the people you want to work with, the clients you want to
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have, the team you want to create, the community around you. That
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connection, in so many ways, is built on stories. It's built on
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sharing our ideas, our thoughts, our insights with one another, and story
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is the most compelling communication vehicle we have as humans to connect with each other.
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Yeah. The idea of telling stories is called back like since the beginning
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of us being able to use even as much as a great language, right,
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Yeah, before we had the written word, before we had written language.
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Story is how our ancient ancestors taught one another and pass down that wisdom
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that helped them not just cooperate and learn and thrive together, but really helped
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them survive. Yeah, because when you when you face a saber tooth tiger
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out in the wild, you really wish you paid attention to the person that
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told their story of how they outsmarted one. And that survival instinct was driven
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by story and that's how they passed down. And in fact, anthropologists have
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shown that the civilizations that survived were the ones that were best at passing wisdom
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through story. Yeah, you know, it does remind me of something that
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do you remember, Oh my god, because my little girl was was in
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she was a little girl. It was more than twenty years ago the the
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tsunami the hit and it was like a big news story the hit Indonesia and
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this one specific little island. How they actually survived because the people, how
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the heck did they survive? Because they they they just primitive fisher people.
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And what it boiled down to was they the elders had passed down this story
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over over hundreds of years, and I mean we're talking in century after century.
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It was more than than five or six centuries. And it said when
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the fish and the water go all the way out and stay and don't come
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back, watch for the big wave. Wow. So when this happened,
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when the fishermen, when they're like, hey, they're going out, wait
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what's going on? And and one of them remembered the story, told the
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elder the story, and it learned the whole entire villages, all the villages
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on the Island. They all took high ground, they lift. Wow.
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So how's that for evidence in anthropology? You know? Well? And how
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that for evidence of the staying power of story? Yeah, so it's really
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important. And you try to teach women that how important that story is and
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you and you you live your story, right, that's absolutely right. So
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back at Women of Faith, I, after I had been producing the events
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for four or five years, I was asked to step onto the stage and
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start am seeing the events. And I knew it was a great opportunity,
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but I had no public speaking experience. I had taken one horrible speech class
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in college, and I had no experience. But I was determined to figure
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it out. And so through some really awful, awkward stumbles, one literal
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stumble in the first few weekends, I managed to find my way. And
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now I teach women how to overcome the fear that keeps us quiet and cultivate
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those that signature talk. And as a speaker myself, I speak to groups
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of leaders about the power of effective communication and the power of storytelling to lead
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an influence. It really is. It's our best vehicle to connect in ways
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that aren't just meaningful in the moment but just like with the tsunami warning system,
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it sticks with us when we were when we engage emotionally with a story.
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Yeah. No, I also admit that there's some significance to the tsunami
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thing up down the street. For me, there's a sign this, it's
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a tsunami warning sign. It's something I lived with. Oh my gosh,
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wow, it's it's it's it's all good. It's like we learned to live
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with with the beauty and the dangerous to come with with with our our beauty,
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right right? So how do you how do you teach women that?
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How do you teach them to start to cultivate that story? The you know
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the thing about we think of our story as one big documentary of our lives,
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but when you dive into it, your life is really made up of
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millions of moments, and it's those moments that create the stories worth telling.
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Even if you wanted to share with me the overall story of your life,
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if you want me to fully engage with you, you have to take me
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into specific moments. It's a moment of transformation, a moment of discovery,
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or a moment of surprise or delight, and what you learned from it.
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That's what's transformational for me or for your audience. And so it's not about
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look for the huge I climbed a mountain or I won the super Bowl story
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that would get you on the news, because those stories aren't very relatable.
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It's about taking the everyday moments of your life and crafting a story that is
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both interesting and remarkable. And you make it that way in you're crafting and
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it's relatable. You share. You take that specific story and you relate it
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to a universal principle or a discovery that you made that I can benefit from.
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And now you've got a story worth telling, right, how do you
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How do you boil it down to the right moments that draw people in.
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It's just like so many things, it's best to start with the end in
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mind. So what is your goal and who's your audience? And once you
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know who you're talking to and what you want to help them think or do
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or feel differently, then you think about moments in your life that you can
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use to illustrate that principle or lead them toward the lesson you have to share.
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And honestly, you can make a connection between almost any story and the
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principle that you want to illustrate. It's more a matter of being willing to
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lean in and pay attention and find some tellable, shareable stories and then you
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can connect one story to any number of different principles. And just like it's
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also one of those things that you know, if you and I were talking
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and we talk about mentioned something about a red jeep, and next thing you
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know, you're noticing red jeeps all over the place, and you're thinking,
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where did all these red jeeps come from? And they were there before,
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but you weren't paying attention. And our minds really work that way, and
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it will work that way for stories when you when you tune your brain to
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start paying attention, ask yourself at the end of every day, what story
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did I experience today that might be a story worth sharing? You truly,
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we experience these stories every day. It's just a matter of tuning your brain
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to listen and pay attention for them and capture them. Right. Well,
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that was something else that the true attracted me to you was that you're part
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of women of faith, right because faith is something that I hold very dear
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to me, and and the closer I I revered, the closer I revere
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my own faith, the more people of faith I start to find. So
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it's the red jeep, right, yeah, and it is. It is
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finding common ground with someone else, one of the you know, any story
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can illustrate, has the power to illustrate a topic or a lesson. But
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when you share a personal story, you get a double benefit of also connecting
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your listener to you. And there's a book you've probably you probably know Robert
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Chaldini's influence, The Psychology of Persuasion. Okay, one in that book,
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and it's possible I'm not saying the title exactly right, but you know what
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I'm talking about. But then he talks about these six levers of persuasion,
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and one of them is likability, and in it, in his context,
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he's talking about finding common ground with someone else. You know, when you're
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if you and I were at a networking event and we are just visiting and
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kind of sharing little chit chat. How are you? You know, what
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do you do all of that? And we find out we went to the
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same college, and all of a sudden, we are often money and we
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have a connection that's grown, you know, three sizes, like the grinchest
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heart because we found common ground. And it's really through our stories that we
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find and discover those areas of common ground that creates likability and create opportunity for
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influence with the people you want to work with, or the people on your
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team, the people around you. Right. So, that and that that
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is actually an important lever because that's the lever that opens the doors. Absolutely
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right, so absolutely so. Okay, so we found the story and we
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found somebody to have the common ground in the story, how do we keep
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moving forward? When you think about crafting a story, you know, we've
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all heard kind of the nine part story framework that's used in books and in
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movies, and that's a lot and it's it's necessary for those those applications for
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us as story worth sharing centers around a specific moment, the moment things change,
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the moment you learned, the moment you realize, the moment you saw,
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and that is what makes the story a story. So to share it
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with someone else, really you just need to give me the context to lead
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me to that moment and then land the plane with what you learned that I
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can benefit from. Right. So, it's it's really just a matter of
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what's the context we need to set the scene to draw me in to the
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setting, to the emotion of the story. It's you know, it's the
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conflict, it's the it's the uncertainty that our mind we want to know.
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We're you know, we're chemically wired to want to know what's next in the
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story. And then it, you know, lead me to that moment of
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discovery, the moment of transformation, and then tell me how I can use
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it. Tell me what it means for me. You've told me what it
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meant for you, Now tell me what it means for me, right,
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right, exact exactly right. I was. I was because because we're a
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team of filmmakers and stuff, and he's like, oh no, no,
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we don't. You don't need in the context of building a film, you
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gotta have all those nine parts, because it's what the secret is in the
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secret that people have to learn is it's the apex, right, It's that
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moment of of enlightenment or discovery there, right, It's like that's where we
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were where we have to highlight, isn't it? Well? And if I
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am going to spend an hour and a half or two hours telling you a
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story, I better make it really good and I better lay out all these
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parts and p says, like you do when you're making a film to keep
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your attention. But the story, I have to tell you. It might
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be two minutes, it might be ninety seconds, it might be five minutes.
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But it's not it's it is not it is not that layered. It
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is all about it's all about the moment and then telling you what the bringing
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you into the moment, and then telling you what I learned from the moment
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and how you can apply that moment too, right, because because out of
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every story of what people are looking for is the moment. It's the moment
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that's what makes the story a story. Yeah, if you say, you
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know, we've all talked to you, were you mentioned earlier your daughter when
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she was younger, and and you know how little kids they can just tell
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you, like the story of the day. And we got up and we
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had breakfast in today we had pancakes, and you know how much I love
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those blueberry pancakes. And then I watched some TV and like there's there's just
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no there's no moment, there there's it's it's just a series of events where
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what we're talking about is really all about one moment. And taking us into
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that moment and helping us apply that moment. Yeah, and it does.
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It doesn't matter how long like the the the award winning film or whatever versus
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you sitting there you telling the client that this is my AHA moment, and
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I want you to have that AHA moment. So and that's and that's what
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you're trying to teach people to do, right, is to focus and shine
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up that how moment so that everybody can come along and join in, or
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the right people can come along and join in. Should I say sure?
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And you I mean you use that story too. If you want to teach
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me about customer service, one of the greatest ways to do that is tell
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me the story of when you experienced either really good customer service or really negative
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customer service. And that necessarily is not about discovering a life lesson, but
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it is about explaining it in a way I can relate to and I can
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understand. And so that's another application of story. And honestly, one of
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the most powerful I know lots of your audience is women who are entrepreneurs.
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And one of the most important story is your why story. Tell you know,
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I tell the story of walking into my first Women a Faith event with
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over eighteen thousand women in the room, and I've never gotten over the impact
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that moment had on my life, and still twenty years later. It impacts
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the way I approach events, It impacts the way I approach speaking, and
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it impacts the way I approach helping other women speak and communicate clearly and effectively
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and confidently, because I know the difference it makes. And so there are
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women who are drawn to me because they understand my why. Yeah, well,
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going back to going back to to the story when you started talking about
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the first time that you went to Women a Faith right, and you started
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talking it was it was how you started describing these women sharing, sharing their
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lives with each other and everything. It was how you actually said that.
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It's like you were like, oh I want to go to that. I
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wouldn't be part of that, right, Yeah. Yeah, So you teach
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you teach that though yes, yes, I mean that really is part of
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it. It. To get the most impact from a story, you have
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to bring the listener into the moment with you, and sometimes that's describing this.
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You know what you see and like I said, you know, imagine
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walking in and there's women up to the top row of the third tier of
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a basketball arena, and you can imagine what that what that looks like.
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Or I could have talked about how it sounded or how it smelled. All
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I'm talking about how I felt, and you can relate to what that might
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feel like. Another strong storytelling technique is to take us into a specific moment,
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and you can also do that by putting a stake in the sand on
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time, Like I could tell you about something that happened my junior year of
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college, and all of a sudden, you have more context for it than
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if I just said I remember this one time. It's just it. It
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gives your brain more to latch hold of. I'm sure that's not the scientific
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way to explain it or the neurological way to explain it, but the more
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storytelling is an interesting communication vehicle because we the listener, build that story in
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our own minds as you are sharing it. So you may be describing to
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me your dream house, and I am creating a picture of that in my
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own mind. Or I might be telling you a story about what happened the
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day I stopped by the library, and you're picturing the library in your mind.
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Because you know what the library looks like. And the more I can
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give you that helps you draw the picture of that moment in your own mind,
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the more you engage with my story. Yeah, so let's go onto
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a little more about your process, about how you actually get the story out
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of people so they can so you can actually start working on it and polishing
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it up. So how does that work? Typically, it's a brainstorm process.
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Honestly it is. With my one on one clients, it is I
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describe it as a done with you process, And honestly, I ask a
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lot of questions and I have a list of questions I provide on the front
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end and ask that asks you a lot of things about some of your personal
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experiences, some of the people in places you've been in your life that help
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you jog your memory for those moments that make stories you want to share.
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And we are laying these possibilities, these brainstorms, possibilities against who we want
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to talk to, what we want to talk to them about, what our
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goal is with them, and what we want to be the outcome. Is
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it to attract clients to you? Is it to help clients understand your process
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or what makes your process differently, is it do you? I work with
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a lot of people in the real estate industry, and some of them I
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work with are involved in advocacy at the state and national level, and so
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is it. Is it a story that's intended to help people understand why this
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or that initiative is important and make them want to get involved, and whether
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that's a donation or or you know, personal participation. Engaging them with the
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story of why it matters and why it matters to you, which then shows
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why it might matter to them. It's it's so much more powerful than sharing
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the facts or the statistics. Yeah, it's the thing of it is is
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numbers, numbers are are are there. It's just it's a it's a thing
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until you actually start to put the rest of it behind it, right.
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Yeah. My boss at Women of Faith, Mary Graham, she's she's the
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most impactful mentor I've ever had, professionally and personally. And there are many
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great wise things that ring through my mind that are things Mary taught me.
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And one of the things she would say is that nothing is meaningful without context.
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And it's the context. It's the story. It's the emotional that makes
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honestly, any fact or statistic that you remember. You remember it because somehow
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you had an emotional connection with it, or there's a story erupted and that's
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really why you remember well and you maybe actually be able to relate to this
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to a certain extent, if not personally. But there was a real estate
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agent in Austin, Texas and she was telling me her story about why she
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does what she does. And it wasn't about the real estate. It was
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about these backpacks. And these backpacks it had food in them, and why
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she was passing them out. And what it boiled down to was it growing
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up. She grew up without food every day right right? And when she
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started it, and I honestly I can't remember where she said that she was
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it she grew up. But what impacted me was the fact that there was
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this little girl who didn't get breakfast and lunch and maybe got a hamburger for
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supper and that was all she had the whole day. And that little girl
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turned into blossomed into this beautiful woman who comes up with this way to give
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back. M Yeah, And if you're in Austin, Texas and you are
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buying a home or selling a home and there are any number of realtors who
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essentially could handle the transaction the same way. Wouldn't you be drawn to work
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with the woman who provides the backpacks of food two kids who don't have enough?
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Yeah? Now, essentially, when I just did to anybody who's listening
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in Austin, Texas and they're looking to buy a home, they're going to
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actually start looking for this real estate agent. Yeah, because isn't that that
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you know? We we think we make decisions logically, but we make decisions
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emotionally and work to justify them with logic. And we all whatever whatever you're
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looking for in life, whether it is a pest control company or a builder,
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or a realtor or a dentist, we all have dozens of options.
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But if you can have a heart connection or a human connection with one person
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out of the other, you're absolutely going to choose them, exactly right.
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It is those those connections to actually bring us all together. Yes. Yes,
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And at the end of the day, all we have in life are
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our relationships, our people. You know, our legacy is the people we've
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helped and encouraged and taught and inspired. That's our legacy, and truly story
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is our greatest tool. In our toolbox to do that. Yeah, someone
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said, it's said to me the other day, and I want to ask
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you this, what you think of this because you're you're a great storyteller and
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everything, and memory is the result of learning, of of living those stories.
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And they said, said to me that we need to make our memory
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a blessing. Tell me more, mhm, tell me more. Well,
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it was wrappeding in the context of a recent loss. And I don't want
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to get too far into into the recent loss, but but that was but
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that was their response back to me when I told them that about the loss,
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and they said, do we have to make sure that we make our
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memory a blessing? And it was one of the well, it was one
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of those those moments of where those words like yeah, I remember the time
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that we did this or the time we did that together, and instead of
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the said of the loss, it flipped it around two. You know that
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that one time growing up when we did this. You know, to me,
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that speaks to that legacy idea that we were just talking about. That
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it is you know, when when life is done, nobody's going to talk
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about how much money you made, or how much of this or what kind
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of house you had or any of that your you know, your daughter's going
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to remember you for the moments that you spoke into her life and that she
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experienced life with you. And I think that's that we do want to always
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leave a legacy of blessing with the people around us, to be the person
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who inspired and encouraged and led and taught effectively. Yeah. Yeah, because
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because at the end of the day, that's all that matters anything else.
33:31
You know, we the tsunami can come and everything you have will be gone
33:36
on, but not your relationships and not the people, not the people who
33:40
love you and the people you love. It's it is, that's one of
33:45
the few things, a few investments in life that can't ever be taken away
33:49
from us. Yeah, So how do you how do you teach people to
33:54
cultivate that feelings so that they can put that feeling into the idea person that
34:00
they want to work with. For the fact that my business is words and
34:10
stories. Way back when I first started speaking to large groups and I was
34:16
ill equipped to do that, and so once I learned to manage the physical
34:22
symptoms of fear and kind of get my mindset, especially for women, that
34:28
part that tells you, who are you to do this? And there's got
34:31
to be someone better and what if you screwed up? You know. Once
34:34
I got those things managed, I wanted to cultivate confidence as a communicator,
34:40
because I knew the more confident I was, the more I could show up
34:45
fully as myself and help everyone else feel comfortable and enjoy themselves and have a
34:51
really great time. And one of the things I told myself to help me
34:57
in that was that even when you don't get your words exactly right the audience,
35:02
here's your heart. And I do think setting your intention with how you
35:13
want to deal with the people on your team or with your clients, and
35:16
how you want to show up in life really matters. And when your heart
35:22
is in the right place, when you truly care about the people around you,
35:27
when you truly show up to serve and help and inspire. We won't
35:32
always get all of the details right, it's not in us as humans,
35:37
but we recognize heart in one another and connection is always more important than perfection.
35:45
Perfection is not relatable. But when you have connection, you can change
35:49
the world. Yeah, yeah, that that is so true. When you
35:57
have connection, you can change reward you when when did you realize that you
36:07
actually were confident in front of ten thousand plus people? What was the moment?
36:15
Like, I don't know that it was one moment. It was a
36:20
million micro moments that I survived. And I I have a small course,
36:29
like a little mini course called Speak with Confidence, and in it I teach
36:34
manage you know, the skill set and the mindset to manage an offset and
36:37
diffuse the fear, and then how to cultivate confidence based on what I learned
36:43
myself and truly, and this is not the good news, but it's the
36:46
fact. The greatest driver of confidence is confidence. It's just doing the thing
36:52
you want to become more confident in doing. And so when we want to
36:58
be a more confident speak we have to speak. We have to speak up
37:02
in the meeting. We have to volunteer to lead the presentation. We get
37:07
involved in groups in our community and volunteer for a leader position that puts you
37:12
in front of people. And the more you do it, the more comfortable.
37:16
The more you decide it's not going to kill you, the more you
37:20
decide that people aren't going to eat you, the more you decide that even
37:24
when you don't get every word right, People hear your heart, and over
37:30
time you become more confident because you've survived every day up until now, and
37:37
you also, by that time, have a glimpse at what's possible, have
37:45
a glimpse at what's possible when you can share your message with the people who
37:49
need it in a way that resonates with them and makes a difference, because
37:52
that's what we're all here to do. Yeah, that is exactly what we're
37:59
all here to do. If you have the chance to create the perfect and
38:08
I understand perfect doesn't it doesn't really exist, but and perfectly. Somebody pointed
38:15
out to me and recently that perfect is the enemy to good. But for
38:22
that, if you have the chance to create that one world for you that
38:30
you were like, I could, Yeah I did that kind of a world.
38:35
What would it look like to you? What? Asked me? Asked
38:40
me a little bit more? Are you talking about a world of work?
38:44
A world of difference? A world a world of difference? It's a world
38:47
of difference. You you made that difference and something happened that you made a
38:52
difference, and then you could you could actually sit back and say, yeah,
38:58
I did that. I made a different look at the change in our
39:00
society right there? What would it look like to you? Yes, I
39:06
so I saw a study recently and I wish, I wish I could quote
39:09
the source. I have it, but not in my head yet. But
39:14
essentially a number of professional men and women were evaluated for a series of criteria
39:23
and in this things like negotiation, responsibility, integrity, being proactive, all
39:31
of these different skills. And in this study, the one skill the men
39:40
in this survey outperformed the women was their willingness to take a risk. And
39:52
you and I both know dozens of smart, accomplished, capable women who say
39:59
no thank you when they are asked to give a keynote or speak on a
40:02
panel, or be interviewed on a podcast, because we worry I'm not an
40:07
expert, I might screw it up. There's got to be somebody better to
40:13
do it. We let the risk, or are perceived risk outweigh the opportunity.
40:27
And my goal, the entire mission behind what I'm doing, is to
40:32
help more women have courage and clarity, which seem to be the two missing
40:39
ingredients with the women I work with, confidence and clarity to have the confidence
40:45
and clarity to say yes when you're asked to share your story, to share
40:51
your expertise, to share the lessons you've learned, and to raise your hand
40:57
to share it more often, because women are not participating in the conversation.
41:01
That's writing history in the way we need to. And my goal is to
41:08
help more women get clarity around the message they have inside them and the value
41:15
it brings for other people and for themselves, and confidence to step forward,
41:22
raise their hands, say yes to share it. Wow, that's an amazing
41:29
thing. I almost wish I was one of your clients. Well, here's
41:36
the thing, Michael, you are doing your part to help and encourage more
41:42
women to step up and share what's inside them, share their story and share
41:47
their story and their expertise in a way that grows their businesses, grows their
41:52
career, grows their personal brand, and helps them make the impact they are
41:58
here to make on this earth. And that is it's very in line with
42:04
what I'm doing, And it makes all the difference. And often it's it's
42:09
someone else seeing something in us that we can't see for ourselves. That can
42:15
be the thing, the tipping point that gives a woman a nudge to say,
42:19
you know what I'm going to give it a go and see what happens.
42:22
Yeah, and that is that is creating magic, because what they will
42:30
find is that those worst case scenario things we worry about very rarely happen.
42:37
They're survivable when they do. And it's not what's the worst that can happen.
42:45
The worst that can happen is not that big deal. It is what's
42:47
the best that can happen? What might be possible if you step up and
42:52
speak up and lead the way you're meant to do. What you've experienced and
42:58
learned in life is not just for you, it's so that you can share
43:01
it with other people who need to learn too and are struggling with the things
43:06
that you've figured out. It's it is there is we all rise together,
43:12
and more women stepping up and speaking up gives more women courage and permission to
43:16
step up and speak up. Yeah, that's an amazing thing. Yeah that
43:23
now, that that that is one hell of a picture that you just created.
43:29
So, because we're about out of time, what are the best ways
43:35
to work with them? I So I'm most active on LinkedIn, Lorie Robertson
43:42
on LinkedIn, and my website is speak her Coach dot com with an h
43:47
Speak Her Coach, and I have a free resource I'd like to offer to
43:52
your audience if it could be helpful. It's a five step quick start guide
43:55
to help professional women speak with comp a dance. And when you sign up
44:00
for it, you'll get a series of emails from me with little video lessons
44:06
to go along with each of those steps to help you understand and apply those
44:09
principles. And you can find that at five steps dot speak heercoach dot com.
44:16
Okay, five steps speakercoach dot com. Yeah awesome, Yeah, all
44:22
right, great. So I advise it if if you're if you're an entrepreneur,
44:30
you need to work with somebody, at least work with somebody like Laurie
44:35
if you can't get ahold of the lawyer herself, because you need to cultivate
44:42
that story and cultivate in a way that's actually going to as we'd like to
44:49
put it here, depictions turn it into a client magnet and you're going to
44:53
magnetize not everybody, but the right people. And that's what's important. So
45:01
oh, connect with Laurie, go find her speak her coach dot com and
45:08
connect with her. And I want to thank everybody for listening and for clicking
45:13
us subscribe buttoned and we'll see you next time. It's about shoot Stop.
45:30
I just need so sho call that shoot stops oh R something you can APUs
46:28
two to that. I don't know you, so I your phone action.
47:00
So what you say? Miss me A Lisen to be shad be like child.
47:29
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48:54
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