Adoption of generative artificial intelligence to improve business management innovation in Ecuador; [Adopción del uso de la Inteligencia Artificial generativa en la mejora de la innovación de la administración de las empresas en Ecuador] — Vaca et al. (2025)
Generative artificial intelligence (GAI) has emerged as a disruptive technology with the potential to transform administrative processes in organisations. However, its adoption in business contexts in emerging economies, such as Ecuador, requires an understanding of the factors that influence organisational readiness for its implementation. The objective of the research was to analyse the intention to adopt the use of generative artificial intelligence to improve innovation in the administration of Ecuadorian companies, which has been empirically validated by a theoretical model based on…
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