9. MOMENTS OF MAGIC: Candlemaker Sarah Larson on the art of fragrance and the power of saying no
In this episode of The Trades Show, host Briana Ottoboni sits down with Sarah Larson, founder of Often Wander, inside Sarah's studio, which is also set to become a storefront. They discuss the nuances of crafting scents through candle making, the journey from managing two retail stores to focusing on e-commerce, and the struggles and rewards of saying no to misaligned opportunities. Sarah shares her origin story, which includes moments of manifestation and serendipity, and how she has navigated her business through significant changes, including the impact of COVID-19. The episode dives into…
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